Empower Your Marketing Operations with MRM Software
Turbocharge every element of your campaigns with easy-to-use marketing resource management software.
Unlock incredible results with powerful MRM tools
Accelerate asset creation
Approve and proof assets seamlessly within your creative tools. Build a database that keeps assets at your teams’ fingertips.
Foster effective communication
Wrike’s MRM software eliminates silos and creates full transparency company-wide on how marketing resources are used.
Strategize campaign plans
Plan with precision – balance workloads, track time, and monitor budget. Visualize important milestones with one click.
Maximize your ROI with an easy‑to‑use MRM system
Powerful templates to support marketing resource management
Our easy-to-use templates help your teams maximize marketing resources with every project.
Marketing operations management
Organize incoming requests, set up dashboards to monitor progress, and use reports to provide updates.
Marketing campaign management
Use a timeline-based template to turn campaign plans into actionable tasks, assign due dates, and track progress.
Go to market
Break down each of your launches into management phases, assign deliverables, and monitor progress using a visual timeline.
Sales asset management
Provide sales teams with the content they need. Organize your assets for easy access.
Simplify event plans into stages, track progress on a timeline, and use seamless organization.
Use effortless project management to execute initiatives. Plan deliverables, assign due dates, and monitor progress.
Make smarter campaign decisions
Get real-time performance insights across your digital ad channels, right where you manage work. Track results across 50+ channels – no analysts, BI tools, or spreadsheets needed.Discover data-driven insights
“Having a clear view of each department by clicking through departments on Wrike is fantastic. I've been able to implement a process for people to just log on and see the status of their jobs.”Read Ogilvy’s story
“From InDesign, I just go to the Wrike extension, see the changes, and upload a new proof. I no longer have to adjust settings, export, start an email, attach, and send. I just click add. The process is easily 50% faster.”Read OSF Healtchare's story
“Now we can see what’s on everyone’s plates and how long it will take. We work faster, update key dates more quickly, and eliminate human error. We’ve saved around 200 hours per year in our launch prep.”Read Fitbit’s story
Why marketers need an MRM software
MRM software helps teams maximize resources by creating clarity around how assets, time, and budget are used. An MRM system enables digital asset management, time tracking, and budget management, and allows marketing teams to work as efficiently as possible.Find out more
Access more than just MRM software
Become a marketing expert
Get the edge on your competitors with our comprehensive marketing guide. Learn how to plan and execute your best campaign yet.
Support your marketing teams
Learn how Wrike’s award-winning collaborative work management platform helps marketing teams around the world to deliver better results.
Make your resources go further
Use workload views for more accurate task allocation, or incorporate time tracking for smarter planning and forecasting.
Drive better ROI on digital
See how your digital marketing teams could benefit from real-time insights, proofing, publishing, automated reporting, and more.
Accelerate your creative output
Learn how Wrike streamlines asset creation at every step. Auto-organize requests and implement in-context feedback with ease.
Maximize resources while remote
Discover all you need to optimize resources with remote or hybrid teams including actionable insights to try straight away.
Recharge your marketing operations with Wrike
MRM stands for marketing resource management, and MRM software relates to the infrastructure marketing teams use to run marketing operations as efficiently as possible.
An MRM system is the technology that enables various marketing teams to execute marketing initiatives successfully. It can include digital asset management, resource management, campaign planning, and more.
MRM refers to marketing resource management while DAM stands for digital asset management. DAMs are used exclusively to manage digital assets while MRMs can be used to manage backend operations, people, and processes involved in campaigns.
MRM tools provide a means to plan, execute, and report on marketing project management, while maximizing the resources available to do so.