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Empower Your Marketing Operations with MRM Software

Turbocharge every element of your campaigns with easy-to-use marketing resource management software.

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Empower Your Marketing Operations with MRM Software

TRUSTED BY 20,000+ HAPPY CUSTOMERS WORLDWIDE

Unlock incredible results with powerful MRM tools

Accelerate asset creation
Accelerate asset creation

Approve and proof assets seamlessly within your creative tools. Build a database that keeps assets at your teams’ fingertips.

Foster effective communication
Foster effective communication

Wrike’s MRM software eliminates silos and creates full transparency company-wide on how marketing resources are used.

Strategize campaign plans
Strategize campaign plans

Plan with precision – balance workloads, track time, and monitor budget. Visualize important milestones with one click.

Maximize your ROI with an easy‑to‑use MRM system

Optimize every step of your marketing efforts from planning to reporting with Wrike’s MRM solutions.
Share digital assets seamlessly
Streamline your approval process
Transform how you proof assets
Maximize time and balance workloads
Optimize your budget in real-time
Keep management in the loop

Make smarter campaign decisions

Get real-time performance insights across your digital ad channels, right where you manage work. Track results across 50+ channels – no analysts, BI tools, or spreadsheets needed.

Discover data-driven insights
Make smarter campaign decisions

“Having a clear view of each department by clicking through departments on Wrike is fantastic. I've been able to implement a process for people to just log on and see the status of their jobs.”

Steven Dunn, Integrated Project Manager, Ogilvy
Read Ogilvy’s story

“From InDesign, I just go to the Wrike extension, see the changes, and upload a new proof. I no longer have to adjust settings, export, start an email, attach, and send. I just click add. The process is easily 50% faster.”

Heidi Wessler, OSF Graphic Design Coordinator, OSF Healthcare
Read OSF Healtchare's story

“Now we can see what’s on everyone’s plates and how long it will take. We work faster, update key dates more quickly, and eliminate human error. We’ve saved around 200 hours per year in our launch prep.”

Brynne Roberts, Director of Creative Operations, Fitbit
Read Fitbit’s story

Why marketers need an MRM software

MRM software helps teams maximize resources by creating clarity around how assets, time, and budget are used. An MRM system enables digital asset management, time tracking, and budget management, and allows marketing teams to work as efficiently as possible.

Find out more
Why marketers need an MRM software
Intuitive MRM software

Recharge your marketing operations with Wrike

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FAQ

MRM stands for marketing resource management, and MRM software relates to the infrastructure marketing teams use to run marketing operations as efficiently as possible.

An MRM system is the technology that enables various marketing teams to execute marketing initiatives successfully. It can include digital asset management, resource management, campaign planning, and more.

MRM refers to marketing resource management while DAM stands for digital asset management. DAMs are used exclusively to manage digital assets while MRMs can be used to manage backend operations, people, and processes involved in campaigns.

MRM tools provide a means to plan, execute, and report on marketing project management, while maximizing the resources available to do so.