Accelerate asset creation
Approve and proof assets seamlessly within your creative tools. Build a database that keeps assets at your teams’ fingertips.
Foster effective communication
Wrike’s MRM software eliminates silos and creates full transparency company-wide on how marketing resources are used.
Strategize campaign plans
Plan with precision – balance workloads, track time, and monitor budget. Visualize important milestones with one click.
Make smarter campaign decisions
“Having a clear view of each department by clicking through departments on Wrike is fantastic. I've been able to implement a process for people to just log on and see the status of their jobs.”
“From InDesign, I just go to the Wrike extension, see the changes, and upload a new proof. I no longer have to adjust settings, export, start an email, attach, and send. I just click add. The process is easily 50% faster.”
“Now we can see what’s on everyone’s plates and how long it will take. We work faster, update key dates more quickly, and eliminate human error. We’ve saved around 200 hours per year in our launch prep.”
Why marketers need an MRM software
Marketing resource management software helps teams maximize resources by creating clarity around how assets, time, and budget are used. An MRM system enables digital asset management, time tracking, and budget management, and allows marketing teams to work as efficiently as possible.
MRM stands for marketing resource management, and MRM software relates to the infrastructure marketing teams use to run marketing operations as efficiently as possible.
An MRM system is the technology that enables various marketing teams to execute marketing initiatives successfully. It can include digital asset management, resource management, campaign planning, and more.
MRM refers to marketing resource management while DAM stands for digital asset management. DAMs are used exclusively to manage digital assets while MRMs can be used to manage backend operations, people, and processes involved in campaigns.
MRM tools provide a means to plan, execute, and report on marketing project management, while maximizing the resources available to do so.