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Why marketers need an MRM software
MRM software helps teams maximize resources by creating clarity around how assets, time, and budget are used. An MRM system enables digital asset management, time tracking, and budget management, and allows marketing teams to work as efficiently as possible.Find out more
MRM stands for marketing resource management, and MRM software relates to the infrastructure marketing teams use to run marketing operations as efficiently as possible.
An MRM system is the technology that enables various marketing teams to execute marketing initiatives successfully. It can include digital asset management, resource management, campaign planning, and more.
MRM refers to marketing resource management while DAM stands for digital asset management. DAMs are used exclusively to manage digital assets while MRMs can be used to manage backend operations, people, and processes involved in campaigns.
MRM tools provide a means to plan, execute, and report on marketing project management, while maximizing the resources available to do so.