MARKETING

Someone's Getting Fired: Totally Avoidable Marketing Mistake...

Monday, 29 August, 2016

Marketers, you have a tough job to do. You have to be edgy enough to stand out in a crowded market and attract attention — but not so edgy you embarrass yourself, attracting the wrong kind of attention.  And if you screw up, there is no, “Quick, take it down before someone notices!” Not only has someone noticed, they’ve likely shared the photo or screenshot on Twitter, posted it to Facebook, and submitted it to Reddit. All you can do is pr...

Build Your Brand with The Marketing Blueprint (Book Review)
Wednesday, 24 August, 2016
Marketing, Posts

Build Your Brand with The Marketing Blueprint (Book Review)

Wouldn't it be great to have a clear roadmap to marketing success? As Forbes explains, marketing services and products are a necessarily fast-paced endeavor, which means you must have a sound strategy in place. Thanks to Canadian entrepreneur and marketing consultant Jules Marcoux, CEOs and marketing directors can have exactly that. In what many consider to be one of the best marketing books around, Marcoux maps out exactly how to take brands to the next level and drive better results...
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Use Gamification to Revolutionize Your Team Task Management
Tuesday, 23 August, 2016
Collaboration, Posts, Team Management

Use Gamification to Revolutionize Your Team Task Management

There is nothing quite as satisfying as being the first runner to cross the finish line or toting a winning gold medal. The thought of victory often pushes people to do their very best. It only makes sense, then, that this mentality leads to productivity gains in the workplace. By integrating gamification with team task management, companies can inspire a healthy level of competitiveness among employees. Game Over: Why Traditional Team Task Management Doesn't Work Work environments...
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How to Take Your Productivity from 10 to ELEVEN
Monday, 22 August, 2016
Posts, Productivity

How to Take Your Productivity from 10 to ELEVEN

  Imagine yourself having one of those days where you can't get anything done. You have an ever-growing to-do list, an infinite amount of ad hoc requests, and you can't seem to just sit down and power through them all. You keep telling yourself, "maybe I need a small snack" and find yourself doing this:   .  .  Sound familiar? Stranger Things have happened to you, I'm sure.   . But you don't have to visit the Upside Down or gain super powers to jumpstart your productivity....
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Why Creatives Should Think About Project Management
Friday, 19 August, 2016
Posts, Project Management

Why Creatives Should Think About Project Management

In a perfect world, creatives would spend 100% of their time doing what they love: write, design, film, build, and create! However, this isn't the reality for most creatives. There are client requests, feedback, edits, and meetings on top of meetings. Some creatives don't even have enough time left to actually be creative. What's the solution to this? To be honest, there must be a change in perspective before there is a change in action. If creatives and clients continue to look at a job...
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Daily Writing Habits to Boost Productivity—Even If You're Not a Writer
Thursday, 18 August, 2016
Posts, Productivity

Daily Writing Habits to Boost Productivity—Even If You're Not a Writer

Even if you don't consider yourself much of a writer, you'd be surprised at how much the act of jotting your thoughts down on paper can help you get more done every day. Getting into a daily writing habit has multiple benefits: putting your goals down in writing makes you more likely to achieve them, it improves the clarity and focus of your ideas, and it declutters your mind so you can think and solve problems more effectively. Plus, a daily writing habit can help you get into a productiv...
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Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)
Wednesday, 17 August, 2016
Marketing, Posts

Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)

Consider the difference between rules and laws. Rules are meant to create structure, and breaking them can either land you in trouble or lead you to the next great idea. Laws, on the other hand, are not so flexible. Adhering to these standards puts you on the path to success, and that's exactly what Jack Trout and Al Ries emphasize in their bestseller, 22 Immutable Laws of Marketing: Violate at Your Own Risk! Summary and Book Review of 22 Immutable Laws of Marketing: Violate at Your O...
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The 4 Pillars of Agile Marketing
Tuesday, 16 August, 2016
Marketing, Posts

The 4 Pillars of Agile Marketing

In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go.  Now, marketing teams are embracing Agile in order to thrive in a new era of customer engagement and expectations. Increasing demands on marketing departments require new approaches to marketing management...
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