MARKETING

Build Your Brand with The Marketing Blueprint (Book Review)

Wednesday, 24 August, 2016

Wouldn't it be great to have a clear roadmap to marketing success? As Forbes explains, marketing services and products are a necessarily fast-paced endeavor, which means you must have a sound strategy in place. Thanks to Canadian entrepreneur and marketing consultant Jules Marcoux, CEOs and marketing directors can have exactly that. In what many consider to be one of the best marketing books around, Marcoux maps out exactly how to take...

Why Creatives Should Think About Project Management
Friday, 19 August, 2016
Posts, Project Management

Why Creatives Should Think About Project Management

In a perfect world, creatives would spend 100% of their time doing what they love: write, design, film, build, and create! However, this isn't the reality for most creatives. There are client requests, feedback, edits, and meetings on top of meetings. Some creatives don't even have enough time left to actually be creative. What's the solution to this? To be honest, there must be a change in perspective before there is a change in action. If creatives and clients continue to look at a job...
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Daily Writing Habits to Boost Productivity—Even If You're Not a Writer
Thursday, 18 August, 2016
Posts, Productivity

Daily Writing Habits to Boost Productivity—Even If You're Not a Writer

Even if you don't consider yourself much of a writer, you'd be surprised at how much the act of jotting your thoughts down on paper can help you get more done every day. Getting into a daily writing habit has multiple benefits: putting your goals down in writing makes you more likely to achieve them, it improves the clarity and focus of your ideas, and it declutters your mind so you can think and solve problems more effectively. Plus, a daily writing habit can help you get into a productiv...
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Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)
Wednesday, 17 August, 2016
Marketing, Posts

Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)

Consider the difference between rules and laws. Rules are meant to create structure, and breaking them can either land you in trouble or lead you to the next great idea. Laws, on the other hand, are not so flexible. Adhering to these standards puts you on the path to success, and that's exactly what Jack Trout and Al Ries emphasize in their bestseller, 22 Immutable Laws of Marketing: Violate at Your Own Risk! Summary and Book Review of 22 Immutable Laws of Marketing: Violate at Your O...
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The 4 Pillars of Agile Marketing
Tuesday, 16 August, 2016
Marketing, Posts

The 4 Pillars of Agile Marketing

In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go.  Now, marketing teams are embracing Agile in order to thrive in a new era of customer engagement and expectations. Increasing demands on marketing departments require new approaches to marketing management...
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5 Steps to a Stress-Free Design Revision Process
Monday, 15 August, 2016
Marketing, Posts

5 Steps to a Stress-Free Design Revision Process

Every designer and creative professional has had one of those projects: the ones that Just. Won't. Die. An endless cycle of nitpicky or vague revisions, ten zillion people reviewing and weighing in with conflicting feedback, and clients that have no idea what they want — just what they don't.  For the sake of your business, you need to keep clients happy, but you also can’t afford to make endless revisions. So how do you accommodate change requests without losing control of the project (o...
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You Won't Be Able to Put Down 'Hooked: How to Build Habit-Forming Products' (Book Review)
Friday, 12 August, 2016
Business Tips, Posts

You Won't Be Able to Put Down 'Hooked: How to Build Habit-Forming Products' (Book Review)

America loves its addictions, from binge-watching Netflix to spending hours on Pinterest creating dream weddings. According to video game and advertising expert Nir Eyal, this doesn't happen by accident. Rather, brands learned how to effectively leverage what Eyal calls, "behavioral design." According to his blog, this concept is a combination of user experience, behavioral economics, and neuroscience. Eyal elaborates on this topic further in his book, Hooked: How to Build Habit-Formi...
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How Fast-Growing Startups Can Leverage Machine Learning: A Conversation with Andrew Filev (Podcast)
Thursday, 11 August, 2016
Business Tips, Posts

How Fast-Growing Startups Can Leverage Machine Learning: A Conversation with Andrew Filev (Podcast)

Wrike's CEO Andrew Filev recently appeared on TechEmergence to share his ideas about practical applications for machine learning in startups. As Andrew explains, machine learning and Artificial Intelligence have the power to help businesses identify patterns and use them to improve their marketing efforts.  In the podcast, Andrew shares his thoughts on: Machine learning as a tool for customer segmentation to increase the impact and efficiency of outbound marketing and sales t...
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