Wrike Product Management Guide
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Product management describes the research, development, positioning, and support of a product over the course of its life cycle. Product management is a critical business function that enables organizations to identify opportunities for growth and build customer-centric solutions and platforms.
Software product management, in particular, involves delivering products that bring value to or solve a particular problem or pain point for an end-user. In this way, product management marries the technical aspects of development with an understanding of the market, its trends, and how the product fulfills business needs. For product managers, valuable research and insights are often essential to understanding customer needs and requirements.
In this guide, we’ll cover some product management basics, including the ins and outs of key roles like product manager and product owner. We’ll also touch on the ways artifacts like product roadmaps, backlogs, and requirements documentation help set short and long-term priorities for successful product teams.
In our FAQ section, you’ll learn about product management strategy, the top product management skills to have, and the difference between roles like product manager vs. technical product manager.
Read our full guide for an introduction to product management and discover terms and vocabulary definitions in our glossary that will further build your understanding.
What's in the Product Management Guide?
Discover the basics of product management
02The software development process
03Software product manager role and responsibilities
04What is a product owner? Roles and skills explained
05The ultimate guide to the product life cycle
06Create a high-level product plan
07Discover the best product management software
08How to groom your backlog for product success
09Set effective product management OKRs
10Everything you need to know about PRDs
11How to understand product success
12Track, interpret, and analyze customer behaviour
13Doing more with less
14Learn more about product management
15Streamline your product management
16Find answers to your product management questions
17Learn more about product management terminology