Wrike Product Management Guide

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Product management describes the research, development, positioning, and support of a product over the course of its life cycle. Product management is a critical business function that enables organizations to identify opportunities for growth and build customer-centric solutions and platforms. 

Software product management, in particular, involves delivering products that bring value to or solve a particular problem or pain point for an end-user. In this way, product management marries the technical aspects of development with an understanding of the market, its trends, and how the product fulfills business needs. For product managers, valuable research and insights are often essential to understanding customer needs and requirements. 

In this guide, we’ll cover some product management basics, including the ins and outs of key roles like product manager and product owner. We’ll also touch on the ways artifacts like product roadmaps, backlogs, and requirements documentation help set short and long-term priorities for successful product teams. 

In our FAQ section, you’ll learn about product management strategy, the top product management skills to have, and the difference between roles like product manager vs. technical product manager

Read our full guide for an introduction to product management and discover terms and vocabulary definitions in our glossary that will further build your understanding.

What's in the Product Management Guide?

<h5>What Is Product Management?</h5>
What Is Product Management?

Discover the basics of product management

<h5>What Is a Software Product?</h5>
What Is a Software Product?

The software development process

<h5>Software Product Manager</h5>
Software Product Manager

Software product manager role and responsibilities

<h5>Product Owner</h5>
Product Owner

What is a product owner? Roles and skills explained

<h5>Product Life Cycle</h5>
Product Life Cycle

The ultimate guide to the product life cycle

<h5>Product Roadmap</h5>
Product Roadmap

Create a high-level product plan

<h5>Product Management Software and Tools</h5>
Product Management Software and Tools

Discover the best product management software

<h5>Product Backlog</h5>
Product Backlog

How to groom your backlog for product success

<h5>Product Management OKRs</h5>
Product Management OKRs

Set effective product management OKRs

<h5>Product Requirements Documents</h5>
Product Requirements Documents

Everything you need to know about PRDs

<h5>Product Management Metrics and KPIs</h5>
Product Management Metrics and KPIs

How to understand product success

<h5>Product Analytics</h5>
Product Analytics

Track, interpret, and analyze customer behaviour

<h5>Lean Product Management</h5>
Lean Product Management

Doing more with less

<h5>Product Management Resources</h5>
Product Management Resources

Learn more about product management

<h5>Product Management Templates</h5>
Product Management Templates

Streamline your product management


Find answers to your product management questions

<h5>Product Management Glossary</h5>
Product Management Glossary

Learn more about product management terminology