Wrike Product Management Guide
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Product management describes the research, development, positioning, and support of a product over the course of its life cycle. Product management is a critical business function that enables organizations to identify opportunities for growth and build customer-centric solutions and platforms.
Software product management, in particular, involves delivering products that bring value to or solve a particular problem or pain point for an end-user. In this way, product management marries the technical aspects of development with an understanding of the market, its trends, and how the product fulfills business needs. For product managers, valuable research and insights are often essential to understanding customer needs and requirements.
In this guide, we’ll cover some product management basics, including the ins and outs of key roles like product manager and product owner. We’ll also touch on the ways artifacts like product roadmaps, backlogs, and requirements documentation help set short and long-term priorities for successful product teams.
Read our full guide for an introduction to product management and discover terms and vocabulary definitions in our glossary that will further build your understanding.
What's in the Product Management Guide?
Discover the basics of product management02
The software development process03
Software product manager role and responsibilities04
What is a product owner? Roles and skills explained05
The ultimate guide to the product life cycle06
Create a high-level product plan07
Discover the best product management software08
How to groom your backlog for product success09
Set effective product management OKRs10
Everything you need to know about PRDs11
How to understand product success12
Track, interpret, and analyze customer behaviour13
Doing more with less14
Learn more about product management15
Streamline your product management16
Find answers to your product management questions17
Learn more about product management terminology