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How to Explain Agile Methodology to Others?

An Agile environment is critical to the success of an Agile project, so it’s important to have stakeholders in your organization on board when adopting Agile. But, if Agile is new to your workplace, you may be struggling with how to explain the Agile Methodology to others in a simple and concise way. 

The Agile Methodology is as much a mindset as a way of project management. It values human interaction and collaboration, producing working results, and adapting to change. In other words, the Agile Methodology doesn’t dictate that you stick to a set of prescribed steps or processes. Rather, it emphasizes adapting to the needs of your team, your customer, and changes in your environment and project requirements. The goal of Agile is to produce working results in a way that’s repeatable and continuous. 

Put simply, the Agile Methodology is an approach to project management that focuses on iterative development of your final deliverable. If you were publishing a book, each draft would be an iteration of the final work. So, to follow Agile, you would organize your project into “sprints” where each sprint or phase results in the next draft. This also ensures you worked closely with both your team (editors, designers, etc.) and customer (publisher) throughout the project to meet expectations and incorporate any suggested changes that came up before the final product.  

Further Reading
blog post

The 4 Pillars of Agile Marketing

blog post

Agile Marketing: Buzzword or Top Strategy for Fast-Paced Marketing Teams?


Manifesto for Agile Software Development