Project Management Guide
← Back to FAQ

How Agile Software Development Works

The Agile methodology was created as an innovative approach to software development. Agile gives software teams more flexibility, shortening product cycles to produce workable deliverables more frequently. 

The Agile software development methodology was launched in 2001 with the creation of the Agile Manifesto. Agile uses an iterative approach that focuses on breaking a project down into separate phases or sprints, with each resulting in a workable version or draft of the final product. Teams can break down the lengthy requirements, build, and test phases into smaller segments, resulting in more frequent deliveries and greater versatility. 

By embracing an iterative approach, a product never gets stuck in endless redesigns due to changing technology. Instead, the team can release one version based on the requirements they started with, then build a version 2.0 in the next phase based on the latest innovations. 

Agile is guided by product features and customer needs over processes or documented contracts and tasks. At the end of each phase or sprint, the team and customer review the current version of the product and make changes to the plan for the next stage. The customer frequently receives a working product, continually sees improvement in each version, and ultimately gets what they want.

Further Reading
blog post

Agile Marketing: Buzzword or Top Strategy for Fast-Paced Marketing Teams?

blog post

The 4 Pillars of Agile Marketing


Manifesto for Agile Software Development