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How Agile Software Development Works

The Agile methodology was created as an innovative approach to software development projects. Agile enables software project teams to be more flexible to changing requirements and technological innovations, while also shortening their product cycles and producing workable deliverables more frequently than before. 

The Agile software development methodology was launched in 2001 with the creation of the Agile Manifesto. Agile uses an iterative approach that focuses on teams breaking a project down into separate phases or sprints, with each resulting in a workable version or draft of the final product. Teams can break the lengthy requirements, build, and test phases down into smaller segments – which results in more frequent deliveries and greater ability to change scope based on customer feedback and changing requirements. 

By embracing an iterative approach, a product never gets stuck in the design phase due to the team having to constantly redesign based on changing technology. Instead, the team can release one version based on the requirements they started with, and then build a version 2.0 into the next phase, based on the innovation that just came out. 

Agile is guided by product features and customer needs over processes or documented contracts and tasks. At the end of each phase or sprint, the team and customer have a chance to review the current version of the product and make changes to the plan for the next phase and deliverable. Thereby ensuring the customer frequently receives a working product, continually sees improvement in each version, and ultimately gets exactly what they want.

The composition of an Agile team is essential to ensuring a project’s success and consists of everyone needed to execute the final product or service.

Further Reading
blog post

Agile Marketing: Buzzword or Top Strategy for Fast-Paced Marketing Teams?

blog post

The 4 Pillars of Agile Marketing


Manifesto for Agile Software Development