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What is SMART in Project Management?

What is SMART in project management? SMART refers to criteria for setting goals and objectives, namely that these goals are: Specific, Measurable, Attainable, Relevant, and Time-bound.

The idea is that every project goal must adhere to the SMART criteria to be effective. Therefore, when planning a project’s objectives, each one should be:

  • Specific: The goal should target a specific area of improvement or answer a specific need.
  • Measurable: The goal must be quantifiable, or at least allow for measurable progress.
  • Attainable: The goal should be realistic, based on available resources and existing constraints.
  • Relevant: The goal should align with other business objectives to be considered worthwhile.
  • Time-bound: The goal must have a deadline or defined end.

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