Go-To-Market Tools & Software

Go-To-Market Tools & Software

To kick your product launch off with a bang, you should arm yourself with the right go-to-market strategy software and tools. Automation, machine learning, and meticulous keyword research are just a few benefits that software can offer in the digital age.

There are plenty of software solutions out there loaded with go-to-market strategy tools. For example, a go-to-market calendar can help you visualize your progress, while a pitch deck can convince investors that you have an airtight plan.

With this guide, we’ll take a look under the hood of some of the best go-to-market tools to fuel your GTM strategy and drive your product to commercial success.

The best go-to-market strategy software

Software suites present solutions to problems you encounter along the journey to market. 

Whether it’s features to streamline project management or educational services to help you take the next steps, software can give your GTM strategy clear direction.

Project management

With any go-to-market strategy, there’ll be plenty of tasks that call for both delegation and collaboration. Keeping track of who’s responsible for each project, as well as any progress made, can be a nightmare without the right system in place.

That’s where software comes into the picture. Project management software can help you get your affairs in order for the big launch. Here are a few features that can lend you a go-to-market platform to build from:

•  Custom workflows
•  Project-tracking timelines
•  To-do lists
•  Collaboration tools
•  Detailed data-driven reports

Wrike offers all of these features and more, giving you the tools you need to measure the success of your GTM strategy in real-time. Sign up for a free two-week trial to see how Wrike can help you hit your key go-to-market goals.

GTM software

Go-to-market software exists, too. GTM tools can put you on track to execute your strategy successfully.

For example, Terminus provides users with a range of educational tools and services to point you in the right direction and help you course-correct when necessary. GTM software can be like a safety blanket, catching you if you make a misstep along the way.

The best go-to-market tools

These tools offer everything from useful insights and analytics to automation services. Use them as part of your GTM strategy to track and enhance the results of your marketing efforts.

Analytics

If you want to monitor the effectiveness of your marketing efforts and overall GTM strategy, analytics tools are an excellent place to start.

Analytics tools use organic and paid traffic data to give you a clear idea of how your web pages are performing. They let you know in simple terms if you’re bringing in a lot of customers or falling short of your goals.

A useful tool to get started with would be Google Analytics. The free tool from the online powerhouse provides information such as website traffic, time-on-page, and how customers found your web pages.

Automation

Do you ever wish you could automate tasks to free up time for more important work-related activities?

Automation tools can make this a reality, saving you money by eliminating the risk of human error and streamlining your workflows. Marketing automation tools can be instrumental in your GTM strategy and enhance your business’s scalability.

These marketing tools can automate your email campaigns, automatically reach out to customers at varying stages of the buyer’s journey, and provide live chatbots to answer customer queries.

SEO keyword research

Writers commonly use SEO keyword research tools to put out content that ranks highly with Google’s algorithms. Content creators can organically reach a wider audience and increase your brand awareness by sprinkling (not stuffing) keywords into blog posts and web pages.

Provided that your content speaks to your audience and comes across as authoritative, an SEO keyword research tool can help you gain traction on search engines.

Tools like SEMrush and Ahrefs have earned reputations as top SEO tools for analyzing keyword trends and monitoring your ranking for various keywords.

Social media management

While you’ll certainly want to track your content and keywords, don’t forget to keep an eye on social media metrics too.

Unless you want to count by hand the views and comments across your social media posts and platforms, invest in a tool like Hootsuite to see how your content performs on social media. You can of course hire a social media manager, but even then, they’ll be grateful to have a social media management tool.

Tools like Hootsuite allow users to schedule social media posts, track engagement across platforms, and access analytics.

All the tools in the world won’t get you anywhere if you don’t have a solid GTM strategy. Yet, with a plan in place, software can accelerate your progress to a successful product launch.