Wrike
Wrike header logoWrike header logo
    • For teams

      • Marketing

        Streamline proofing and reporting for seamless campaigns.

      • Creative & Design

        Create high-quality assets and get them approved in record time.

      • Product

        Accelerate your product process, from idea to delivery.

      • Client Services

        Exceed clients’ expectations with expert resources.

      • PMO

        Align strategy with execution and deliver results.

      • IT

        Execute initiatives, optimize workflows, and automate requests.

      • Operations

        Make work flow seamlessly with intuitive management tools.

      • HR

        Manage teams effortlessly with customizable HR features.

      • Legal

        Organize every file, case, and due date in one secure space.

      • Finance

        Centralize all financial tasks, from budgeting to invoicing.

      • See all teams

    • For industries

      • Technology

        Build solutions that matter, and deliver faster.

      • Consumer Goods

        Move fast with unified planning, delivery, and reporting.

      • Manufacturing

        Enhance operations, accelerate production, and empower teams.

      • Professional Services

        Organize clients, streamline projects, and automate workflows.

      • Finance

        Deliver better, faster financials with automations.

      • Healthcare

        Collaborate cross-functionally in a secure setting.

      • Education

        Unite multiple disparate teams, departments, and colleges.

      • Construction

        Streamline building projects, from scoping to invoicing.

      • Media & Entertainment

        Choose one powerful platform for fast-paced work.

      • Agencies

        Centralize client work, boost creativity, and increase profitability.

      • See all industries

    • Workflows

      • Campaign Management

        Make marketing magic with end-to-end campaign management.

      • Product Lifecycle

        Watch your product lifecycle flow, from concept to customer.

      • Client Service Delivery

        Get ahead of the competition with faster client services.

      • Project Management

        Plan Agile projects, track deadlines, and deliver results.

      • Project Portfolio Management

        Manage your complete portfolio, from strategy to results.

      • Creative Production & Content

        Create, collaborate, proof, and approve all in one place.

      • Resource Management

        View team workloads and reallocate tasks to avoid burnout.

      • Workflow Management

        Use custom statuses and automate your team workflows.

      • Event Management

        Design, execute, and monitor flawless events.

      • Task Management

        Organize incoming requests and eliminate repetitive tasks.

      • See all workflows

    • Explore Wrike

      • Take a Product Tour

      • Book a Demo

      • ROI Calculator

      • Customer Stories

      • Start with Templates

    • Features

      • Dashboards

        Fuel better, faster, data-driven decisions with powerful analytics.

      • AI

        Learn about powerful AI and automations with Work Intelligence®.

      • Automation

        Define and trigger automated workflows to eliminate manual efforts.

      • Gantt Charts

        Interactive project scheduling across teams.

      • Proofing

        Streamlined proofing and collaboration in one place.

      • Custom Item Types

        Tailor work items to fit your specific workplace.

      • Project Resource Planning

        Plan and allocate resources for timely delivery.

      • Project Views

        Get the full picture with customizable, intuitive project views.

      • Kanban Boards

        Instantly view project progress and create customized workflows.

      • Dynamic Request Forms

        Custom forms powered by conditional logic.

      • Approvals

        Keep approvers in the loop from start to finish.

      • Cross-Tagging

        Unparalleled visibility across multiple work streams.

      • See all features

    • Platform

      • New! Visual collaboration

      • Book a Demo

      • Start with Templates

      • Wrike AI

      • Integrations

      • Security

      • Mobile & Desktop Apps

    • Workflow-Powered Collaboration

      Sync with multiple teams to keep work flowing across your organization.

    • Industry-Leading Security

      We're dedicated to safeguarding data beyond industry standards and ensuring secure collaboration.

    • Pioneering AI and Innovation

      Put the power of data and AI to work for your organization.

    • Invested in Customer Success

      We support customers at every step of their journey from pre-sales to onboarding with 24/7 support.

    • Boundless Configuration

      Customize your workspace to suit the unique needs of every team in your organization.

    • Effortless Scalability

      Add new teams or adjust to rapid growth seamlessly with Wrike’s scalable platform.

    Why Wrike beats the competition

    Find out why 20,000+ of the world’s top companies choose Wrike to manage their workflows

    View comparison
    • Go deeper

      • Resource Hub

        Top assets on productivity, collaboration, and more.

      • Wrike Blog

        Latest news and best practices on project management.

      • Educational Guides

        Guides and tools to unlock better work management.

      • Webinars

        Join our live or on-demand sessions to do your best work.

      • Customer Stories

        Explore Wrike’s case studies for key insights on customer success.

      • Developers

        Connect and build integrations with easy-to-use APIs.

    • Upskill and Connect

      • Training & Certifications

      • Help Center

      • Wrike's Community

      • Premium Support Packages

      • Wrike Professional Services

      • Partners

    Introducing Wrike + Klaxoon

    You can now add Klaxoon’s infinite whiteboard to your Wrike subscription and work management toolkit

    Request a demo
  • Enterprise
  • Pricing
Contact Sales
    language-selector
    English
    Dansk
    Deutsch
    Español
    Français
    Bahasa Indonesia
    Italiano
    Bahasa Melayu
    Nederlands
    Norsk
    Polski
    Português (BR)
    Svenska
    Русский
    日本語
    한국어
    中文 (简体)
    中文 (繁體)
Log in
Wrike header logoWrike header logo
Wrike header logoWrike header logo

Glossary

Go to Market Guide
See Wrike for marketing
Menu
Guide overview
  • 1. What Is a Go-To-Market Strategy?
  • 2. Best Go-To-Market Channels
  • 3. How to Create a Go-To-Market Strategy: 8 Step Framework
  • 4. B2B Go-To-Market Strategy
  • 5. B2C Go-To-Market Strategy
  • 6. Building a Go-To-Market Team
  • 7. Go-To-Market Tools & Software
  • 8. Go-To-Market Strategy for Startups
  • 9. Most Important Go-To-Market Metrics
  • 10. FAQ
  • 11. Glossary
Guide overview
  • 1. What Is a Go-To-Market Strategy?
  • 2. Best Go-To-Market Channels
  • 3. How to Create a Go-To-Market Strategy: 8 Step Framework
  • 4. B2B Go-To-Market Strategy
  • 5. B2C Go-To-Market Strategy
  • 6. Building a Go-To-Market Team
  • 7. Go-To-Market Tools & Software
  • 8. Go-To-Market Strategy for Startups
  • 9. Most Important Go-To-Market Metrics
  • 10. FAQ
  • 11. Glossary
  1. Go To Market Guide

b

Bottom of the funnel
“Bottom of the funnel” refers to the final phase of the buyer’s journey, where leads are converted to paying customers. At this stage, organizations focus on helping customers make a decision through tactics (sharing content, offering demos, organizing consultations, etc.) that validate the purchase.
Brand awareness
Brand awareness is the extent to which consumers are familiar with your product or service. It fosters trust in your product and creates an association with certain emotions and actions — if you crave a cold drink, for example, chances are you’ll think of Coca-Cola.
Brand positioning
Brand positioning is the process of placing your brand in the minds of your customers and differentiating it from competitors. Take Apple as an example — the technology company has become synonymous with creativity, luxury, and elegant simplicity. Its product design, marketing materials, and retail stores reflect this positioning.

c

Customer acquisition
Customer acquisition refers to the process of gaining new customers. While marketing aims to build your brand awareness, your customer acquisition strategy drives consumers to action. Customer acquisition can involve content marketing, social media marketing, and search engine optimization (SEO).

i

ICP
An ideal customer profile (ICP) is a detailed outline of a brand’s target customer used to hone marketing and sales efforts. An ICP should include details like your potential customers’ geographical location, income, purchase habits, and pain points.

m

Market
In business, the “market” describes the groups of consumers (both individuals and organizations) that make up the pool of potential customers for a product or service. These groups can be divided into the following categories: demographic, geographic, psychographic, and behavioral.
Market entry
Market entry refers to the introduction of products or services to a target market. A market entry strategy outlines your business goals, target market, expected sales, and how you plan to achieve them. The organization must consider the size of the market, mode of entry (for example, partnering with local businesses or selling exclusively online), and finances required.
Market orientation
Market orientation is a business philosophy that prioritizes identifying and meeting consumer needs. It involves analyzing the target audience to determine their most pressing needs, which are then kept in mind as the organization designs and upgrades products. One example of a market-oriented company is Amazon, which consistently adds new features (including Amazon Prime and Amazon Lockers) to address customer concerns.
Market positioning
Market positioning is the ability to influence consumer perceptions of a brand, product, or service relative to its competitors. For example, Louis Vuitton has successfully established itself as a luxury status symbol.
Market research
Market research is the act of gathering information about consumers’ needs and preferences. It is used to determine the viability of a new product or service and is conducted through surveys, product testing, and focus groups.
Market analytics
Marketing analytics is the study of data to evaluate the performance of marketing activities. Marketing analytics helps businesses understand what drives consumer actions. These insights can be used to power future marketing campaigns.
Marketing channel
A marketing channel is a tool used by marketers to connect and communicate with potential customers. Examples of marketing channels include social media marketing, email marketing, events, and direct sales.
Marketing funnel
The marketing funnel is a visualization of the theoretical buyer’s journey towards purchasing a product or service. The process is split into stages that include Awareness (the prospect is made aware of the product), Consideration (the prospect learns more about the product and its benefits), and Action (the prospect makes a purchase).
Marketing manager
A marketing manager is responsible for managing the promotion of a product or service. Their duties can include devising marketing strategies, coordinating marketing activities, managing budgets, and tracking campaign performance.
Minimum viable product
A minimum viable product is a version of a new product that enables companies to gauge early customer interest before completing development. The minimum viable product typically includes enough features to be usable by the customer, allowing teams to observe user behavior.

p

Product launch
A product launch is the process of bringing a new product to market. The launch gives customers the opportunity to buy the product and helps the company gain feedback and build brand awareness.
Product-market fit
Product-market fit is the degree to which a product or service satisfies market demand — in other words, how likely it is that consumers will want to buy your product. Product-market fit is determined through early user testing and surveys, as well as word of mouth and media interest.

s

Segmentation
Segmentation is a marketing technique used to split an audience into groups that can be targeted with specific marketing efforts. It helps marketers build campaigns that connect with customers of varying demographics, values, and purchasing habits.

t

Targeting
Targeting in marketing refers to splitting an audience into groups and designing marketing activities to appeal to these groups. Brands that choose the right segments to target will have a much easier job reaching potential customers.
Top of the funnel
“Top of the funnel,” or TOFU, refers to the first stage of the buyer’s journey. At this stage, the organization focuses on building brand awareness to generate leads that will potentially become customers.
Total addressable market
Total addressable market (TAM), also referred to as total available market, is the overall revenue opportunity available for a product or service. Total addressable market helps organizations quickly understand the potential of a new product.

u

Unique value proposition
A unique value proposition (UVP) is a concise statement about the benefits a product can offer customers and why they should choose it over competitors. A UVP is often incorporated into the marketing strategy to create differentiation and align the product with customer needs.
a b c defgh i jkl m no p qr s t u vwxyz
FAQ
Go To Market Concepts
  • Go to market best practices
  • Go to market campaign
  • Go to market motion
  • Go to market enablement
  • Go to market launch
  • Go to market messaging
  • Go to market readiness
  • The difference between go to market and marketing
  • Go to market timeline
Go To Market Performance
  • Go to market goals
  • Go to market KPIs
  • Go to market challenges
Go To Market Strategy
  • Go to market tactics
  • Go to market strategy elements
  • Cloud go to market strategy
  • Go to market strategy for a new product
  • B2B SaaS go to market strategy
  • How to build a go to market strategy remotely
  • How to bring your product to the market faster
  • Digital go to market strategy
Go To Market Tools
  • Go to market calendar
  • Go to market pitch deck
  • Go to market roadmap
Go To Market Team
  • Go to market department
  • Go to market manager
  • Go to market lead
  • Product
    • Product tour
    • Pricing
    • Templates
    • Apps & Integrations
    • Task Management
    • Gantt Charts
    • Wrike Status
    • Security
    • Wrike API
    • Compare
    • Features
  • Solutions
    • Enterprise
    • Marketing
    • Creative
    • Project Management
    • Product Development
    • Business Operations
    • Professional Services
    • IT Management
    • Students
    • All Teams
    • All Use Cases
  • Resources
    • Help Center
    • Community
    • Blog
    • Webinars
    • Interactive Training
    • Support Packages
    • Find a Reseller
    • Google Project Management Tools
    • CA Notice at Collection
  • Company
    • About Us
    • Leadership
    • Careers
    • Our Customers
    • Events
    • Newsroom
    • Partner Program
    • Collaborate - User Conference
    • Wrike Engineering
    • Contact Us
  • Guides
    • Project Management Guide
    • Professional Services Guide
    • Kanban Guide
    • Agile Guide
    • Remote Work Guide
    • Scrum Guide
    • Marketing Project Management Guide
    • Collaborative Work Management Guide
    • Digital Marketing Guide
    • Return to Work Guide
    • Product Management Guide
    • Go-to-Market Guide
    • Goal Setting Guide
  • Latest in Wrike Blog
    • Free Google Sheets budget template (Excel included)
    • How to create and manage a project calendar to deliver projects on time
    • Work breakdown structure template (WBS) for project management
    • Project organization: Your ultimate guide
    • How to write a business requirements document (Plus template)
    • Stay productive anywhere: A deep dive into the Wrike mobile app
    • From good to game changing: The power play of human instinct + AI speed in 2025

Subscribe to Wrike news and updates

Stay informed with the latest news and updates by subscribing to our marketing emails.

  • App Store
  • Google Play
©2006-2025 Wrike, Inc. All rights reserved. Patented. Privacy Policy. Terms of Service. Cookie Preferences