Go to Market Guide
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What Are the Key Go-To-Market Strategy Elements?

There’s a robust go-to-market strategy behind every successful product launch.

A well-planned and executed GTM strategy lets companies know if they’re too late or early to a specific market or if they’re chasing the wrong audience.

No company wants to waste resources or time on launching unprofitable products. Avoid these hitches by creating an effective GTM plan made up of the key elements of a go-to-market strategy.

Six elements of a go-to-market strategy

Outline your target market

Being 100% clear on your target market is the foundation of a successful GTM strategy.

Identify if the market is business-to-business (B2B) or business-to-consumer(B2C). Create buyer personas with critical attributes that describe your ideal customer, such as their particular needs and buying habits.

Clarify the value proposition

After identifying your ideal audience, it’s time to craft personalized messaging for them. Launching the product in the market is not going to work unless the audience is aware of how it can help them.

Create a compelling value proposition that illustrates how your product is perfectly positioned to resolve their needs and problems.

Start tracking progress

“What gets measured, gets done.” Set goals and start tracking progress by having defined timelines. Goals should be SMART — that’s specific, measurable, achievable, realistic, and time-bound.

Optimize your sales processes

Focus on crafting a personalized sales strategy for the product. Keep your sales team up to the task by conducting product-specific training, Q&A sessions, and regular coaching.

Streamline marketing techniques

Craft marketing strategies that allow your product messaging to reach the intended audience.

Find the right marketing platform for your buyer persona by employing various marketing channels, including paid search, advertising, email marketing, search engine optimization (SEO), content marketing, and social media marketing.

Use data to drive campaigns

Research shows that organizations using data-driven marketing strategies are six times more likely to be profitable than their competitors.

Gathering consumer data, soliciting early end-user feedback, and tracking prospect behavior can increase customer loyalty and conversions. Use smart work management tools that help adjust pipelines and convert prospects to customers.

The critical elements of a go-to-market strategy seem simple, but the execution can be tricky. Get a free Wrike trial to analyze your competition, develop your go-to-market strategy, and successfully bring your product to market.

Further reading

Go-To-Market Plan Template


What Are Go-To-Market Goals?


What Is Go-To-Market Readiness?


What Are Go-To-Market Tactics?