Bringing a product to market involves a number of moving parts. An effective go-to-market plan involves executing multiple marketing initiatives to launch new product lines or expand into new markets. The go-to-market strategy may include analyzing the competition, developing messaging and positioning, aligning the internal teams, and coordinating with external partners.
Wrike will help you bring order to the chaos and execute your GTM vision. This Go-to-Market Plan Template breaks GTM into phases and tracks progress across a dynamic, interactive timeline. Organizing your go-to-market strategy by phases allows you to narrow the focus and scope, better track ROI, and make sure all the components are in place to get your product to market successfully.