Go-to-Market Strategy Template
Empower your marketing teams with Wrike. Use our go-to-market template to kick-start your product launch in no time.
Align your marketing resources
Bringing a product to market requires a number of moving parts. Your go-to-market plan may involve multiple marketing initiatives to launch new product lines or expand into new target markets. Key activities include analyzing the competition, developing messaging and positioning tailored to your buyer persona, aligning internal teams, and coordinating with external partners.
Wrike’s go-to-market strategy template can help you bring order to the chaos. This template is incredibly versatile, tracking your progress across a dynamic timeline that connects each stage of the project. Organize your go-to-market template by phases to accurately track ROI and ensure all components are placed correctly for product release.
Why you need Wrike to plan your GTM strategy
Explore Wrike’s go-to-market features today and find out how they can give your team the competitive advantage.
Optimize marketing workloads
Wrike’s workload views make it easy for marketing managers to zoom in on individual task lists and identify who has reached their capacity. Reassign tasks to avoid burnout and ensure even workloads.
View go-to-market progress
Create a dashboard with customizable widgets to monitor the progress made by your marketing team. Track every stage of your go-to-market plan, from “Design” to “Launch” to “Follow Up.”
Customize team workflows
Wrike’s custom workflows highlight work progression with project-specific statuses such as “In Review” and “Accepted.” Adjust these to suit your team’s marketing processes and provide regular updates.
Create launch timelines
Get a bird’s-eye view of your product launch timeline with easy-to-configure Gantt charts. Visualize deadlines, spot scheduling conflicts, and adjust due dates to update everyone instantly.
Bring products to market with Wrike
Free 14-day trial. Easy setup. Cancel any time.
What’s included in this template
- Gantt chart view
Monitor your campaign timeline and set realistic launch dates with our Gantt chart. See a visual breakdown of campaign milestones and dependencies so you never miss a deadline. Learn more about our Gantt chart software. - Go-to-market dashboard
This dashboard includes three pre-built widgets: Project Status, Campaign Milestones, and Due Tasks. Get a bird’s-eye view of campaign progress and spot overdue tasks instantly. Find out more about Wrike’s project dashboards. - Productivity dashboard
See all your to-dos in one place, including tasks that are due soon and pending review. You can also use your personal productivity board to store important files and log previously completed tasks. - Request form
Want to kick-start effective campaigns in seconds? Use our pre-built request form to capture relevant campaign details, including launch date and estimated budget. Explore the functionality of Wrike’s dynamic request forms. - Go-to-market calendar
View all your go-to-market projects with this calendar. Each project is color-coded so you can get a clear visual of different initiatives, e.g., customer research or website launch. Discover more about shared calendars. - Custom item types
Build a tailored workspace for your marketing team so you can get campaigns to market faster. This template has custom item types such as Creative Brief, Go-to-Market Plan, and Launch. Read more about custom item types. - Custom fields
The go-to-market template also includes three custom fields: ICP, Launch Date, and Marketing Channel. These are tailored to the sample projects within this template. Find out more about Wrike’s custom fields. - Proofing and approval tools
Accelerate your creative process with in-built review tools. Add feedback directly to assets, track changes in one place, and invite external stakeholders to approve. Experience all the benefits of powerful proofing and approval software.
How to use Wrike’s go-to-market strategy template
This go-to-market template will help you get up and running quickly with Wrike. Use it to form your product release plan and ensure your marketing teams are aligned on messaging and deliverables.
We have a comprehensive guide that will show you how to:
- Break your go-to-market plan into tasks and assign them
- Review the progress of each task using the board view
- Visualize your product launch timeline with your Gantt chart
- Track overall project performance using the dashboard
Go-to-market resources
Uplevel your marketing plans with Wrike’s assets.
- Template Guide: Create Your Go-to-Market Strategy With Wrike
- Blog post: Go-to-Market Strategy Examples You Need to Know
- Infographic: How to Build an Omnichannel Marketing Strategy
- Guide: The Beginner’s Guide to Go-to-Market Strategy
Ready to try this template in Wrike?
Free 14-day trial. Easy setup. Cancel any time.
FAQ
A go-to-market (GTM) strategy is a plan to help you bring a new product to market. Having a defined GTM strategy will help your team navigate obstacles and ensure a successful product launch.
A GTM plan should be made with 6 basic components in mind:
- Identify who your target audience is. Knowing your ideal target market will help you develop a customer-specific buyer’s journey and get more sales
- Understand what you plan to sell. Are you going to sell a product or service? At what price are you planning to market your product? Knowing your pricing strategy can determine critical components of your development and advertising strategies
- When will your product launch? Timing is critical — understand when your ideal launch date should be and plan your launch with a time-to-market strategy
- Know where to find your target customer. A product launch requires precision and efficiency. By knowing where to find your target customer base, you will be more capable of networking, advertising, and selling to the audience
- Learn about the competitive landscape and why a customer will choose your product or service. Understand the gaps in competitor products to position your product in a way that gives a competitive advantage over existing products. Identify your unique selling proposition for each of your target audience personas
- How will you sell your product/service? Now that you have an idea of what you plan to sell, who your customers are, and how to sell against the competition, you can develop a marketing and sales strategy that reaches your ideal customers in an efficient manner. A carefully crafted strategy can make marketing and sales efforts more cost-effective and more ROI-positive
This go-to-market template is designed to help product marketing teams manage every stage of their launch, from strategy and messaging to competitor analysis and content development.
Use the go-to-market plan template to split your product launch into manageable phases. After assigning tasks for these phases, use the dashboard to gain an overview of project progress. Check the Gantt chart for a complete timeline of your product launch, adjusting task deadlines as needed to prevent conflicts.
Yes, this go-to-market template is free to use as part of Wrike’s two-week trial. Start using it today and plan everything from lead generation to product launch.
Yes, the go-to-market strategy template is suitable for all business sizes. Whether you’re a growing agency or an established enterprise, this template helps you move seamlessly from ideation to launch with structured phases and features that enhance project visibility.
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How to install this template in your account
You can only access this template when you create a new space. You can access the use case templates gallery through the space creation wizard. When you opt to create a new space, the template gallery opens by default.
- Click the “+” button in the upper-right corner of your workspace.
- Select “Space.”
- On the page that opens, hover over the use case you want and click “Preview.” Look for the “Go To Market” template in the list (use the search bar if needed).
- Now, you can see more information about the use case. Click “Select” to create a space.
Yes, there are.
- To use this template, you need to have at least the Business plan or up. Check our plans here.
- You must have the required permission to create a public space in your account.
- If the template contains account-level custom fields, custom item types, workflows, request forms, or automation, you must have the permission required to create those items.
- This template is only available when the workspace language is set to English.
Check the prerequisites above. If you don’t match one of the prerequisites, talk to your space admin or your account owner. If you match all the prerequisites and you still can’t see the “Go To Market“ template, feel free to reach out to the Wrike support team.
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