Go-to-Market Plan Template

A go-to-market project template designed for marketing initiatives. Break down GTM into phases, assign due dates to tasks, and track progress on a visual timeline.

Go-to-Market Plan Template
#Marketing#Product Marketing

Align your teams and resources so you can execute multiple marketing initiatives

Bringing a product to market involves a number of moving parts. An effective go-to-market plan involves executing multiple marketing initiatives to launch new product lines or expand into new markets. The go-to-market strategy may include analyzing the competition, developing messaging and positioning, aligning the internal teams, and coordinating with external partners.

Wrike will help you bring order to the chaos and execute your GTM vision. This Go-to-Market Plan Template breaks GTM into phases and tracks progress across a dynamic, interactive timeline. Organizing your go-to-market strategy by phases allows you to narrow the focus and scope, better track ROI, and make sure all the components are in place to get your product to market successfully.

Why you need this template

Siloed marketing teams

Siloed marketing teams

With Wrike, marketing managers see what team members are working on in a single glance. The Gantt chart and workload views make it easy to visualize deadlines, spot scheduling conflicts, and reschedule projects in a few clicks. Assignees are instantly notified of any updates, so everyone is aware of their responsibilities and deliverables.

Missed details and slipping quality

Missed details and slipping quality

Wrike eliminates much of the administrative work that inhibits productivity — such as email updates, consolidating feedback from different sources, and creating briefs and reports. By breaking down GTM into phases with repeatable tasks, marketers can focus on ensuring consistent wins without having to start from scratch each time.

Too much to keep track of

Too much to keep track of

Wrike’s custom workflows crystallize work progression with project-specific statuses like Accepted and Ready for review. Custom, shareable dashboards show the entire team who is working on what and which stage of the workflow it’s in. Real-time notifications alert stakeholders when projects move forward — or fall behind — so they can take action before problems arise.

Get work done faster with Wrike templates

Get work done faster with Wrike templates

Free 14-day trial. Easy setup. Cancel any time.
Get work done faster with Wrike templates

How to use the Go-to-Market Plan Template in Wrike

This template will help you get up and running quickly with Wrike. Use it as a reference to managing a GTM plan with Wrike. The guide below shows you how to:

video preview

Start by defining the phases of your marketing initiatives. Use folders to represent each phase. This template comes with 5 sample phases to get you started:

  • Plan and Messaging strategy
  • Content development
  • External communication
  • Internal communications
  • Lead generation

Feel free to add, rename, or delete any of these phases and customize this template to meet your needs.

Next, break down each phase into actionable items called tasks. Tasks can be assigned to one or more members of your team. This template includes some sample tasks that can be renamed or deleted as needed. To assign a task, select it from the list, click Add assignee, and select a member of your team. If the person is not in Wrike yet, simply add their email address and an invitation to join Wrike will be sent to them.

After a task has been assigned, click on the date selector to set the start and due date.

To see overall progress, click on the event name in the folder tree on the left and then click on the Gantt Chart view. This displays the project and all tasks and dependencies on an interactive and dynamic timeline. You can focus on one phase or view the entire project. To adjust the length of any task, simply drag the due-date marker. Milestones are fixed and must be rescheduled independently.

Use the preconfigured dashboard to see which tasks have been started, are overdue, or due this week. To customize this dashboard, click New Widget at the top of the screen and select any one of our helpful widgets. These widgets are configured to display a variety of data so you can get all the critical information you need at a glance.

FAQ

Ready to try this template in Wrike?

Ready to try this template in Wrike?

Free 14-day trial. Easy setup. Cancel any time.
Ready to try this template in Wrike?

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