Go-to-Market Plan Template

A go-to-market project template designed for marketing initiatives. Break down GTM into phases, assign due dates to tasks, and track progress on a visual timeline.

1 project5 folders31 sample tasks1 dashboard
#Marketing#Product Marketing

Align your teams and resources so you can execute multiple marketing initiatives

Bringing a product to market involves a number of moving parts. An effective go-to-market plan involves executing multiple marketing initiatives to launch new product lines or expand into new markets. The go-to-market strategy may include analyzing the competition, developing messaging and positioning, aligning the internal teams, and coordinating with external partners.

Wrike will help you bring order to the chaos and execute your GTM vision. This Go-to-Market Plan Template breaks GTM into phases and tracks progress across a dynamic, interactive timeline. Organizing your go-to-market strategy by phases allows you to narrow the focus and scope, better track ROI, and make sure all the components are in place to get your product to market successfully.

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How to use the Go-to-Market Plan Template in Wrike

This template will help you get up and running quickly with Wrike. Use it as a reference to managing a GTM plan with Wrike. The guide below shows you how to:

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Start by defining the phases of your marketing initiatives. Use folders to represent each phase. This template comes with 5 sample phases to get you started:

  • Plan and Messaging strategy
  • Content development
  • External communication
  • Internal communications
  • Lead generation

Feel free to add, rename, or delete any of these phases and customize this template to meet your needs.

Next, break down each phase into actionable items called tasks. Tasks can be assigned to one or more members of your team. This template includes some sample tasks that can be renamed or deleted as needed. To assign a task, select it from the list, click Add assignee, and select a member of your team. If the person is not in Wrike yet, simply add their email address and an invitation to join Wrike will be sent to them.

After a task has been assigned, click on the date selector to set the start and due date.

To see overall progress, click on the event name in the folder tree on the left and then click on the Gantt Chart view. This displays the project and all tasks and dependencies on an interactive and dynamic timeline. You can focus on one phase or view the entire project. To adjust the length of any task, simply drag the due-date marker. Milestones are fixed and must be rescheduled independently.

Use the preconfigured dashboard to see which tasks have been started, are overdue, or due this week. To customize this dashboard, click New Widget at the top of the screen and select any one of our helpful widgets. These widgets are configured to display a variety of data so you can get all the critical information you need at a glance.


The go-to-market plan template is designed to help product marketing teams manage every stage of their launch from strategy and messaging to competitor analysis and content development.
Use this template to split your product launch into manageable phases. After assigning tasks for these phases, use the dashboard to gain an overview of the project progress. Check the Gantt chart for a complete timeline of your product launch, and adjust task deadlines as needed to prevent conflicts.
Yes, the go-to-market plan template is completely free. Start using it today and plan everything from lead generation to launch day.
Yes, the go-to-market plan template is suitable for all business sizes. Whether you’re a growing agency or an enterprise-level business, this template helps you go from ideation to launch success with structured phases and features that enhance project visibility.

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Go-to-Market Plan resources

Learn from insightful case studies, eBooks, and whitepapers.