Go to Market Guide
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What Is the Go-To-Market Timeline?

The go-to-market timeline is the amount of time it will take to complete the activities outlined in a go-to-market strategy. This timeline is often detailed in a go-to-market roadmap, which is a visual representation of the activities, steps, and campaigns contained in the go-to-market strategy. Creating a roadmap for the go-to-market timeline will help stakeholders understand durations and deadlines for each step of the go-to-market strategy and keep the product launch on track. 

A go-to-market roadmap is a good way to estimate the go-to-market timeline needed to complete go-to-market activities and campaigns, which stakeholders will need to understand to plan their own schedules and resources. Go to market roadmaps will also help cross-functional teams work together because it gives a visual representation of the dependencies between activities. 

Wrike’s Gantt charts are a great way to determine your go-to-market timeline. They allow you to assign accountability to each task, drag and drop dependencies to accommodate resource shortages, and seamlessly adjust deadlines without reworking the entire timeline.

Further reading

What Is Go-To-Market Launch?


What Is a Go-To-Market Roadmap?


What Is a Go-To-Market Calendar?


How to Bring Your Product to the Market Faster