Go to Market Guide
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What Are Go-To-Market Best Practices?

Designing a go-to-market strategy while working on your product is a great move. Starting the GTM strategy process earlier allows you to be proactive and plan your product launch better.

These go-to-market best practices and tips will help create winning products and services, no matter where you are in the product life cycle.

1. Simplify the product launch journey

A go-to-market strategy is not a long-term business plan but a short-term actionable roadmap. Fit your go-to-market strategy to one page.

Whether you aim to gain your first 1k users or $10k in MRR, align the go-to-market strategy to your overall goals, business model, and pricing strategy. Pick one message, channel, and target market to reach prospects.

2. Create your GTM strategy and product together

Every product is built with the intent to sell to a specific customer. That's why it is crucial to create an intentional go-to-market strategy. Start work on the strategy while you’re building the product or service.

Strategically adding marketing into the product development roadmap also helps weed out many go-to-market challenges that crop up.

For example, when teams create their product and GTM strategy simultaneously, they'll be 100% clear about the target customer and never worry about who they're selling to.

3. Do a complete market review to gauge interest

Complete a thorough market review and benchmark the competition before building your product.

Focus on utilizing robust data, primary market research, and key performance indicators (KPIs) to understand the marketplace and your end-customer.

Executing a detailed market review uncovers customer interest and provides early customer feedback that can be used to improve the final product.

4. Assess end-user needs

Spend time experimenting with buyer personas to see which one displays the highest alignment with your product. 

When the ideal customer attributes are clear, you can design marketing messages, channels, and campaigns to fit the audience's needs.

5. Go niche

Pick a specific audience, market, and acquisition channel to pursue. Many budding entrepreneurs fail to grasp this concept. They believe that not serving everyone means losing business. Instead of servicing a small niche, they want to create for the entire market. 

However, starting with a smaller niche attracts the right audience to your product. Choosing a target persona and the correct channel to reach them speeds the product launch process. The same go-to-market model can be deployed to scale to other audiences, channels, and locations.

Now that you've learned go-to-market best practices, it is time to put them to work. Get a free Wrike trial to align key business units, seamlessly iterate with your team, and position your product for a successful launch.

Further reading
blog post

The Definitive Guide to Global Marketing Strategy

article

What Is a Go-To-Market Manager?

article

What Are the Key Go-To-Market Strategy Elements?

article

How to Overcome Go-To-Market Challenges