What Is a Go-To-Market Pitch Deck?
ROI is critical in business. Organizations plan for a reasonable rate of return on their product launches. They look for ways to demonstrate efficient processes to gain new customers and grow revenues.
A go-to-market pitch deck or a go-to-market slide helps to do exactly that. It makes the organization’s go-to-market strategies crystal clear to all investors and other relevant stakeholders.
Go-to-market slide definition
A go-to-market pitch deck is a presentation that outlines the new product launch in a simple and visual format.
It clarifies the go-to-market strategy for all stakeholders, whether it’s a new product launch or brand relaunch in a new territory. Use the go-to-market pitch deck to:
- Inform cross-functional teams and stakeholders about the go-to-market strategy
- Illustrate the broader business strategy and connect it to the product launch
- Authenticate the service or product launch pricing, audience, market, or timing
What goes in a go-to-market pitch deck?
Go-to-market slides differ based on an organization’s nature, scope, and launch strategy. However, here’s a list of some common elements included in most of them:
- Service or product name and definition
- Identification of the market, client, and their attributes
- Validation of market needs
- Strategic business goals
- Market benchmarking and competitive intelligence
- Product launch beta testing
- Go-to-market strategy and business case
- Pricing, sales, and service support
- Product launch roadmap
- Promotion plan including public relations, advertising, and other marketing programs
- Launch budgets and required list of resources
- Launch KPIs and metrics to be tracked
Go-to-market pitch deck tips and best practices
Create a simple but comprehensive go-to-market pitch deck with these tips and best practices:
- Use multimedia elements, including visuals, quotes, Gantt charts, and SWOT analysis to share ideas. Visual elements are great for improving understanding and data retention.
- Pick one idea per go-to-market slide to keep them easy to understand and avoid overwhelming your audience, which may not be technical.
- Present the strategy with accurate, valid, and relevant data to minimize errors.
Any stakeholder should be able to review the go-to-market slides and quickly understand the product launch strategy.
Showcase your path to profitability to get their feedback and eventual buy-in. Get a free Wrike trial to acquire more customers, reach a new market, and effectively communicate your go-to-market strategy.