Go to Market Guide
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How to Bring Your Product to the Market Faster

Every team wants their product launch to be successful, but getting the timing right can make or break a launch. Teams releasing a product too early may miss engaging the target audience. A delayed release can mean your competitors run ahead with a first-mover advantage.

Recent research confirms that just 11% of companies achieve 100% of their planned launch targets. Meanwhile, 45% of launches are delayed, and one-fifth of these delayed launches fail to hit their targets.

Let’s see how teams can deliver consumer value consistently with a faster go-to-market strategy.

What is time to market?

Time to market is the length of time required to convert an idea into an actual product ready for sale. Conceptualization, design, development, and product launch become easier with a clear and defined timeline.

With a good go-to-market plan, teams can estimate the time they need to execute all tasks required to get the product ready for customers.

Why is faster go-to-market important?

Improving the speed to market is a powerful competitive advantage for companies. Let’s see why a faster go-to-market strategy can help create successful products:

  • Creates a supportive and collaborative work culture and empowers teams to work towards shared goals
  • Delivers consistent and prompt value to its end-customers
  • Increases the brand’s market share by highlighting its value proposition for customers
  • Gains higher revenues for the company and maximizes return on investment

How to go to market faster

Going to market faster is possible if the right strategies are adopted. Here are four tips to reduce time to market:

Optimize product development

When each team member has clarity on their role and expected deliverables, the entire product development process becomes seamless.

Clear communication channels help increase cross-functional collaboration. Proactively identifying areas of improvement enables workflow optimization.

Establish clear and measurable goals

Empower your teams by setting up measurable goals and actionable key performance indicators (KPIs).

An example of a measurable goal might be to reduce the product design time by 10% in 2022. You would need to identify end-user needs and product feature requests from cross-functional teams to ensure you incorporate everything into the product design phase. That also eliminates any waste of time, effort, and resources.

Set up product roadmaps

A product roadmap is a document that outlines unique timelines, resources, and budget requirements for specific products.

Use product-specific roadmaps to prioritize workflows while allowing team members to understand their roles and responsibilities clearly. Save time and resources by using premade product roadmap templates and go to market faster.

Strategize on whether to buy or build

Decide whether building a product from scratch is needed or if you can leverage external specialists for some parts of the product development process.

Consider product outcomes, end-user needs, and time required for completion before making a decision. Take time to strategize here, as it is a significant contributor to your go-to-market plan.

Improve customer satisfaction with faster go-to-market

Attract, engage and retain your customers when you go to market faster.

Use effective project management solutions like Wrike to deliver exceptional customer experiences and maintain a consistent product launch cadence.

Further reading

Go-To-Market Plan Template


Why Should You Hire a Go-To-Market Lead?


What Is the Go-To-Market Timeline?


What Is a Go-To-Market Calendar?