What Is a Go-To-Market Campaign?
- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
What Is a Go-To-Market Campaign?
A go-to-market campaign is often referred to as a go-to-market strategy. It’s a plan that positions your product for launch by helping you define your ideal customers and coordinate messaging to reach them.
A go-to-market campaign is essential if you are testing a market for a new product or planning to release a new product to market. Go-to-market campaigns are also very important if you are releasing an existing product to a new market, and help marketers determine how best to go about the launch.
Go-to-market campaigns help different departments stay aligned and focused on the same goals, which can make a successful product launch easier to achieve. Creating a go-to-market roadmap is a critical element in building your step-by-step go-to-market campaign. Your go-to-market roadmap is a visual timeline of the activities and campaigns involved in your product launch and will give stakeholders a sense of critical inter-departmental activities.