Prior to the COVID-19 pandemic, remote work technology was a necessity for teams collaborating across multiple office locations and time zones. In fact, in 2019, roughly 4.7 million U.S. employees worked from home at least half the week — while 62% of employees said they worked remotely at least occasionally.
However, with more organizations moving to work from home (WFH) arrangements for the foreseeable future, marketers need as many remote work tools as possible to help streamline operations and stay up-to-date on fast-moving projects, campaigns, and initiatives.
Fortunately, there are plenty of remote work apps designed to help marketing departments make the most of their teleworking situations. Some of these tools are free, while others require a subscription in order to unlock more robust features and multiple user accounts.
Below, we’re breaking down some of the best remote work tools for marketers navigating the new normal of teleworking in a post-pandemic world, and outlining the best remote work technology for marketing project management.
Best remote work tools for marketing you can get for free
One of the most obvious hurdles related to remote work is the lack of face-to-face, real-time communication. While email is still the go-to for formal interactions, it just doesn’t cut the mustard when it comes to quick, informal back-and-forth communication between team members. But this is precisely where Slack shines.
Utilizing “channels” that can be dedicated to specific clients, projects, teams, or topics, Slack helps bridge the communication gap by bringing all the right people into the same virtual room for real-time interaction. This is huge for marketers, as it allows teams to easily connect with each other and with clients so more time is spent getting billable work done and less time is spent sifting through endless email chains.
Slack offers tiered plans to fit your organization’s needs, including Free, Standard, and Plus plans.
Zoom has established itself as the go-to remote work tool for video conferencing with its easy desktop platform and app that lets you schedule, host, and record virtual meetings. What’s great about Zoom is that meetings can be accessed via a computer, smartphone, or simply by dialing in.
What’s more, Zoom allows participants to share their screens, which means your marketing team can review campaign assets and deliver presentations with ease. And, since you can record your video conference, no one has to worry about missing an important point because they’re busy scribbling notes.
Like Slack, Zoom offers both free and paid subscription plans to suit your team’s video conferencing needs.
3. HubSpot CRM
Let’s face it: in 2020, every marketing and sales team needs a customer relationship management (CRM) tool to help organize and manage leads, prospects, and customers as they journey through your sales funnel and onto your client list. As one of the most recognizable names in the industry, HubSpot CRM is a proven solution that offers free and paid subscription plans.
Best remote work apps for marketing
One major aspect of marketing is managing multiple social media accounts and making sure that quality content gets published on a regular basis. However, manually scheduling multiple posts within multiple accounts is time-consuming and downright inefficient. Thankfully, Buffer makes it a breeze.
Buffer is an app that allows you to schedule posts for multiple accounts including Twitter, Instagram, Facebook, LinkedIn, and Pinterest. Additionally, Buffer gives you insight with analytics that show you how each post performed. Buffer offers a free membership as well as paid plan options.
In our digital world, online reputation management has become a focal point for marketers everywhere. Mention is an app designed to help you stay on top of your company or brand’s internet presence by alerting you to social media posts, blogs, and news articles that call you out by name.
Of course, the ability to create and edit professional images goes hand-in-hand with social media marketing. Canva makes image design a snap with its built-in templates and easy-to-use drag-and-drop elements. Plus, Canva makes it simple to share your images directly to your social channels with its integrated sharing function.
The best remote work tool for marketing project management
While remote work apps are great for filling in various marketing needs, the best remote work tool for marketers is one that can help you manage marketing projects from start to finish, facilitate collaboration between office-bound and remote employees, and integrate with the remote work technology you’re already using. In other words, the best remote work tool for marketing project management is Wrike.
Wrike enables your remote team to easily manage incoming requests using Dynamic Request Forms that specify precisely what’s needed and allow you to assign the request to a particular team member. Wrike also empowers your team with easy time-tracking tools that help ensure you capture every billable hour spent on a project. Additionally, Wrike’s Spaces feature offers a centralized location for your department to share assets, stay up to date on project statuses, and collaborate when needed.
If you’re ready to see the difference Wrike can make for your remote marketing team, get started today with a free two-week trial.