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Unlocking Success with Customer Behavior Analysis in Modern Marketing
Project Management 10 min read

Unlocking Success with Customer Behavior Analysis in Modern Marketing

Understanding customer behavior is the key to unlocking success in marketing. By analyzing and interpreting the actions, preferences, and motivations of customers, businesses can tailor their marketing strategies to effectively engage and convert their target audience. What is Customer Behavior? Customer behavior refers to the actions, attitudes, and decision-making processes exhibited by individuals when purchasing products or services. By understanding consumer behavior, marketers can gain valuable insights into what drives their customers' purchases, allowing them to design more targeted and effective marketing campaigns. Why We Must Analyze It Customer behavior analysis is essential for various reasons. Firstly, it enables businesses to identify and understand customer needs and preferences, thus guiding the development of products or services that meet those demands. This understanding of customer behavior can help companies tailor their offerings to better suit their target audience, leading to increased customer satisfaction and loyalty. Second, analyzing customer behavior helps companies identify potential market segments. By studying the purchasing patterns and preferences of different customer groups, businesses can identify segments that may have been overlooked and develop strategies to target them effectively. This segmentation allows companies to allocate their resources more efficiently, focusing on the most profitable market segments. Third, customer behavior analysis helps organizations identify trends in the market. By analyzing customer data and tracking their behavior over time, businesses can identify emerging trends and adapt their marketing strategies accordingly. Fourth, customer behavior analysis provides companies with a competitive edge over their rivals. By understanding what influences their customers' purchasing decisions, businesses can develop unique selling propositions and differentiate themselves from competitors. This knowledge allows companies to position their products or services in a way that resonates with their target audience, leading to increased brand awareness and market share. Techniques for Effective Customer Behavior Analysis There are several techniques that businesses can employ to effectively analyze customer behavior. One such method is utilizing data analytics tools. These tools enable marketers to collect and analyze vast amounts of data, ranging from website metrics to social media interactions. By uncovering patterns and trends within this data, marketers can make data-driven decisions to optimize their marketing strategies. For example, by analyzing website metrics, businesses can identify which pages are most frequently visited by customers, allowing them to focus their efforts on optimizing those specific pages to enhance the overall customer experience. Another effective technique is conducting surveys and interviews. By directly engaging with customers, businesses can gather qualitative insights into their preferences, motivations, and behaviors. Surveys and interviews allow for a deeper understanding of customer sentiment and provide valuable feedback that can be used to improve products, services, and overall customer satisfaction. For instance, by conducting surveys, companies can identify areas where customers may be experiencing difficulties or frustrations, enabling them to make necessary improvements and enhance the overall customer experience. Observing social media interactions can also be a valuable technique for customer behavior analysis. Social media platforms have become a hub for customer engagement and conversations. By monitoring and analyzing conversations and interactions on social media platforms, organizations can gain insights into how their target audience thinks and behaves. This information can be used to craft more engaging and relevant content that resonates with customers. For example, by analyzing social media interactions, businesses can identify trending topics or discussions that are relevant to their industry or target audience, allowing them to create content that sparks meaningful conversations and increases customer engagement. Additionally, businesses can also leverage customer feedback platforms and online reviews to analyze customer behavior. These platforms provide a wealth of information about customer experiences, opinions, and preferences. By analyzing customer feedback and reviews, businesses can identify common pain points, areas of improvement, and customer satisfaction levels. This information can be used to refine marketing strategies, enhance product offerings, and improve overall customer satisfaction. Case Studies: Success Stories of Customer Behavior Analysis Many big brands have successfully leveraged customer behavior analysis to achieve remarkable results. Amazon and Netflix Amazon, the world's largest online retailer, has revolutionized personalized recommendations by analyzing customer browsing and purchase history. This helps them provide tailored product suggestions that dramatically increase customer engagement and sales. Amazon's customer behavior analysis goes beyond simply tracking what customers buy. They analyze the entire customer journey, from the moment a user lands on their website to the point of purchase. By understanding the browsing behavior and preferences of their customers, Amazon is able to provide a seamless and personalized shopping experience. If a customer frequently searches for and purchases books on gardening, Amazon's algorithm will prioritize showing gardening-related products and recommendations, making the customer feel understood and valued. Another success story in customer behavior analysis is Netflix. The streaming giant uses sophisticated algorithms to analyze the viewing patterns and preferences of their users. This enables them to recommend movies and TV shows that are highly relevant to each individual's taste. By analyzing data such as viewing history, ratings, and even the time spent on certain content, Netflix is able to create a highly personalized user experience. This not only increases customer satisfaction but also drives user engagement and retention. Small Businesses However, customer behavior analysis is not limited to large corporations. Small businesses can also benefit from understanding and analyzing customer behavior. By focusing on specific niches and targeting the right audience, small businesses can strengthen their marketing efforts and achieve significant growth. One example of a small business that successfully utilized customer behavior analysis is a local bakery. By analyzing customer behavior, such as purchase history and preferences, the bakery was able to identify the most popular products and create targeted marketing campaigns. For instance, they discovered that customers who purchased bread were more likely to also buy pastries. Armed with this knowledge, the bakery started offering special promotions where customers who bought bread would receive a discount on pastries. This not only increased sales but also improved customer satisfaction as they felt valued and understood. Hospitality Industry Customer behavior analysis can also be applied in the hospitality industry. For instance, a boutique hotel analyzed guest behavior and preferences to create personalized experiences. By tracking guest preferences, such as room temperature, pillow preferences, and preferred amenities, the hotel was able to provide a customized stay for each guest. This attention to detail not only enhanced the guest experience but also led to positive reviews and repeat bookings. Challenges in Implementing Customer Behavior Analysis While customer behavior analysis offers numerous benefits, implementing it can present challenges. One major challenge is data privacy issues. With the increasing focus on data protection and privacy regulations, businesses must ensure they collect and analyze customer data in a transparent and ethical manner. Building trust with customers by safeguarding their data is vital to the success of customer behavior analysis initiatives. Ensuring data privacy involves more than just complying with regulations. It requires businesses to establish robust security measures to protect customer data from unauthorized access. This includes implementing encryption techniques, secure storage systems, and access controls. Additionally, businesses must educate their employees about data privacy best practices and regularly conduct audits to identify and address any potential vulnerabilities. Another challenge is overcoming analysis paralysis. With an abundance of data available, businesses may face difficulties in organizing and analyzing it effectively. It is essential to have a clear strategy in place and use the right tools and technologies to extract actionable insights from the data. One approach to tackling analysis paralysis is to leverage advanced analytics techniques, such as machine learning and artificial intelligence. These technologies can help businesses sift through large volumes of data and identify patterns and trends that may not be apparent to human analysts. By automating the analysis process, businesses can save time and resources while gaining deeper insights into customer behavior. Furthermore, organizations should consider implementing data visualization tools to present the analyzed data in a more digestible format. Visualizations, such as charts, graphs, and heatmaps, can simplify complex data sets and make it easier for decision-makers to understand and act upon the insights derived from customer behavior analysis. Additionally, companies must ensure that the data they collect is accurate and reliable. Inaccurate or incomplete data can lead to flawed analysis and misguided decision-making. Implementing data validation processes and regularly monitoring data quality is crucial to maintaining the integrity of customer behavior analysis initiatives. Lastly, businesses must be prepared to adapt and evolve their customer behavior analysis strategies over time. Customer preferences and behaviors are constantly changing, and organizations need to stay ahead of these shifts to remain competitive.  Future Trends in Customer Behavior Analysis The future of customer behavior analysis lies in the advancements of Artificial Intelligence (AI) and Machine Learning (ML). These technologies can handle complex data sets efficiently and identify patterns and correlations that humans might miss. ML algorithms can predict customer behavior with high accuracy, enabling businesses to tailor their marketing efforts proactively. One area where AI and ML are making significant contributions is Photo by Blake Wisz on Unsplash sentiment analysis. By analyzing customer feedback, social media posts, and online reviews, AI algorithms can determine the sentiment behind the text and understand how customers feel about a product or service. This information can help businesses identify areas for improvement and make data-driven decisions to enhance customer satisfaction. Another emerging trend is predictive analytics. This form of analysis uses historical data and statistical models to forecast future customer behavior. By analyzing past purchase patterns, browsing history, and demographic information, businesses can anticipate customer needs, personalize messaging, and optimize marketing strategies to drive results. Also, the rise of big data has revolutionized customer behavior analysis. With the increasing availability of data from various sources such as social media, website analytics, and customer surveys, businesses have access to a wealth of information about their customers. By harnessing this data and applying advanced analytics techniques, companies can gain valuable insights into customer preferences, behavior patterns, and trends. Moreover, the integration of customer behavior analysis with customer relationship management (CRM) systems is now more prevalent. By combining data from various touchpoints, like website interactions, email campaigns, and customer support interactions, businesses can create a holistic view of each customer. This comprehensive understanding allows them to deliver personalized experiences, build stronger relationships, and increase customer loyalty. In conclusion, unlocking success with customer behavior analysis is essential in modern marketing. By understanding the importance of customer behavior, employing effective analysis techniques, learning from success stories, addressing implementation challenges, and embracing future trends, businesses can stay ahead of the competition and create extraordinary results. The future holds immense potential for customer behavior analysis, with AI, ML, predictive analytics, big data, and CRM integration paving the way for innovative strategies and enhanced customer experiences. Unlock your marketing success with insightful customer behavior analysis using Wrike's advanced tracking features. Start a free trial and tailor your strategies to your customers' wants and needs. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

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How Marketers Can Use Goal Setting Apps to Increase Productivity
Project Management 7 min read

How Marketers Can Use Goal Setting Apps to Increase Productivity

Marketers are constantly seeking ways to enhance their productivity, and one effective strategy that has gained popularity in recent years is goal setting. By setting clear and achievable goals, marketers can stay focused, and motivated, ultimately driving better results. Understanding the Importance of Goal Setting in Marketing Setting goals in marketing is like charting a course for a ship. Without a clear destination in mind, the ship would wander aimlessly in the vast ocean. Similarly, without goals, marketers may find themselves lost in a sea of marketing activities, unsure of which ones are driving results and which ones are merely wasting time and resources. If marketers set goals, they will have a sense of direction and purpose, allowing them to prioritize tasks and allocate resources effectively. When they set specific, measurable, attainable, relevant, and time-bound (SMART) goals, they can track their progress and make adjustments along the way. The Role of Technology in Enhancing Productivity Technology has revolutionized the way marketers work, making goal setting more accessible and efficient. With the help of goal setting apps, marketers can streamline their workflow, collaborate with team members, and stay organized. These apps offer a wide range of features, such as task management, progress tracking, and performance analytics, enabling marketers to make data-driven decisions and optimize their strategies. For instance, goal setting apps act as virtual assistants, empowering marketers to stay focused and motivated. They give reminders, notifications, and progress updates, keeping them accountable to their goals. Additionally, these apps often integrate with other marketing tools, such as project management software and analytics platforms, creating a seamless workflow and eliminating the need for manual data entry. With technology at their fingertips, marketers can leverage the power of automation to save time and effort. For instance, goal setting apps can automatically generate reports and dashboards, allowing them to quickly assess their progress and share insights with stakeholders. This not only enhances productivity but also fosters collaboration and transparency within the marketing team. Why Marketers Need Goal Setting Apps Goal setting apps break down complex goals into manageable tasks. Marketers can create sub-goals, set deadlines, and assign tasks to team members, so everyone is aligned and working towards the same objectives. This level of transparency and collaboration fosters a sense of ownership and accountability, driving better results. Moreover, goal setting apps enable marketers to measure and track their progress effortlessly. They provide visualizations and progress bars, allowing them to see how far they've come and how much further they need to go.  How to Choose the Right Goal Setting App for Your Marketing Needs It's crucial to understand how to select the right app for your marketing needs. Here are some key factors to consider: Assessing Your Marketing Goals Start by evaluating your marketing goals and objectives. This step is crucial as it sets the foundation for choosing the right goal setting app. Take the time to identify the specific features and functionalities you require to achieve those goals. Consider factors like team size, collaboration needs, and preferred goal tracking methods. If you have a large marketing team spread across different locations, you may need an app that allows for seamless collaboration and real-time updates. On the other hand, if you are a solo marketer, you might prioritize simplicity and ease of use. Evaluating App Features and Usability Once you have a clear understanding of your marketing goals, it's time to peruse the features and usability of each app. Look for features that align with your goals and marketing processes. Evaluate factors like user interface, customization options, integration capabilities, and accessibility across devices. If your marketing team heavily relies on social media platforms, you may want an app that offers seamless integration with popular social media channels. This integration can save you time and effort by automatically syncing your goals and progress with your social media accounts. Considering Pricing and Value for Money While functionality and features are important, it's also crucial to consider the pricing plans and value for money offered by each app. Compare the pricing plans of each app and evaluate their value for money. Consider both the upfront costs and any ongoing subscription fees. Sometimes, there is a free trial or a money-back guarantee that lets you test the app to see if it truly meets your marketing needs before committing to a long-term subscription. Assess the return on investment based on the features, functionality, and potential productivity gains. It's important to strike a balance between the cost of the app and the benefits it can bring to your marketing efforts. Remember, the goal is to find an app that not only meets your needs but also provides a positive impact on your marketing ROI. Maximizing Productivity with Goal Setting Apps Are you looking to take your productivity to the next level? Look no further than goal setting apps. These powerful tools can help you stay focused, organized, and motivated to achieve your marketing goals. Best Practices for Using Goal Setting Apps Setting clear, specific, and realistic goals is the first step towards success. But don't stop there! Break down those goals into smaller, actionable tasks that you can tackle one by one. This approach not only makes your goals more manageable but also provides a sense of accomplishment as you check off each task. Regularly tracking your progress is crucial for staying on top of your goals. Most goal setting apps offer progress tracking features that allow you to monitor your achievements and identify areas that need improvement. By reviewing your progress regularly, you can make adjustments and stay on track towards reaching your goals. Collaboration is key in any successful marketing team. Luckily, many goal setting apps come equipped with collaboration features that foster teamwork and ensure accountability. Whether you are working with a small team or a large department, these features allow everyone to stay connected, share progress, and support each other in achieving their goals. Analytics are the backbone of data-driven decision making. Leveraging the analytics provided by your goal setting app can give you valuable insights into your performance and help you optimize your strategies. By analyzing your data, you can identify patterns, spot trends, and make informed decisions that will drive better results. How Marketers Succeed Using Goal Setting Apps From achieving campaign targets to optimizing lead generation strategies, these apps have become indispensable tools for marketers seeking success. Marketers have reported increased focus, improved time management, and enhanced collaboration within their teams. With the right goal setting app, you can join the ranks of these success stories and take your marketing efforts to new heights. By embracing goal setting and leveraging the power of technology, marketers can supercharge their productivity and drive better results. So, why wait? Start boosting your productivity today! Boost your productivity with Wrike, a top-rated goal-setting application for marketers. Try our platform for free to see how your marketing campaigns can achieve unprecedented success. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

SMART Goal Examples for Work: A Practical Guide for Marketers
Project Management 7 min read

SMART Goal Examples for Work: A Practical Guide for Marketers

In the fast-paced world of marketing, setting goals is crucial for success. However, not all goals are created equal. To truly achieve meaningful progress, marketers need to embrace a framework that ensures their objectives are Specific, Measurable, Achievable, Relevant, and Time-bound - also known as SMART goals. Understanding the Concept of SMART Goals SMART goals provide a structured approach to goal setting that increases the likelihood of achieving the desired outcome. By following this framework, marketers can optimize their efforts and maximize their chances of success. What are SMART Goals? SMART goals are a set of criteria that help marketers create goals that are clear and actionable. Each letter represents a different aspect of goal setting: Specific: Goals should be well-defined and specific.  Measurable: Goals should be quantifiable.  Achievable: Goals should be realistic and attainable.  Relevant: Goals should align with business objectives and have relevance to the overall marketing strategy.  Time-bound: Goals should have a specific timeframe for completion.  Why are SMART Goals Important in Marketing? SMART goals are particularly important in the marketing field because they bring focus and clarity to the often complex and dynamic nature of the industry. Marketing is a multifaceted discipline that requires strategic thinking, creativity, and adaptability. Without clear goals, marketers may find themselves overwhelmed and unsure of where to direct their efforts. SMART goals provide a roadmap for success, allowing marketers to break down their objectives into actionable steps and measure their progress along the way. Moreover, SMART goals help marketers stay accountable and evaluate their performance objectively. By setting specific metrics and deadlines, marketers can assess their achievements and identify areas for improvement. This data-driven approach enables continuous learning and optimization, leading to better outcomes and a more effective marketing strategy. Breaking Down the SMART Goal Framework Specific goals in marketing are crucial for success. By clearly defining the desired outcome, marketers can create a roadmap that guides their actions. Instead of stating an objective as "Increase website traffic," a specific goal might be "Increase website traffic by 20% within three months through search engine optimization (SEO) strategies and content marketing efforts." Measurable goals in marketing are essential for tracking progress and determining success. By establishing metrics, marketers can track their performance and make data-driven decisions. A measurable goal could be "Increase email open rate by 10% by implementing personalized subject lines and A/B testing." Achievable goals in marketing ensure that marketers set themselves up for success rather than disappointment. An achievable goal could be "Increase social media engagement by 50% within six months by leveraging user-generated content and running targeted ad campaigns." Relevant goals in marketing are crucial in the vast marketing landscape. It's critical to focus on goals that align with overarching business objectives and marketing strategies. A relevant goal might be "Increase brand awareness among the target audience through influencer partnerships and targeted PR campaigns." Time-bound goals in marketing create a sense of urgency and maintain focus. Deadlines drive action and prevent procrastination. By setting a timeframe for goals, marketers encourage timely execution. A time-bound goal could be "Launch a new product line and achieve $500,000 in sales within three months of its release." Practical Examples of SMART Goals in Marketing Now that we have explored the different components of the SMART goal framework, let's dive into some practical examples of how marketers can apply this approach to various marketing objectives. Example of a Specific Marketing Goal A specific goal for a digital marketing agency could be "Increase organic website traffic for client XYZ by 30% within six months by optimizing on-page SEO, creating high-quality content, and implementing targeted backlink building strategies." In order to achieve this goal, the agency can conduct a thorough SEO audit of the client's website to identify areas for improvement. They can then optimize the website's meta tags, headings, and content to improve its visibility in search engine results. Additionally, they can create engaging and informative content that resonates with the target audience, increasing the chances of organic traffic growth. Finally, they can implement a strategic backlink-building campaign, reaching out to relevant websites and influencers to secure quality backlinks that drive traffic and improve search rankings. Example of a Measurable Marketing Goal A measurable goal for an e-commerce business could be "Increase monthly online sales by $10,000 within three months through the implementation of personalized email marketing campaigns, upselling strategies, and customer retention initiatives." To reach this goal, the e-commerce business can segment its customer database and create personalized email marketing campaigns tailored to the specific interests and preferences of each segment. By sending targeted offers, product recommendations, and exclusive promotions, they can increase customer engagement and drive more sales. In addition, implementing upselling strategies, such as offering complementary products or upgrades during the checkout process, can help increase the average order value. Finally, implementing customer retention initiatives, such as loyalty programs or personalized follow-up emails, can encourage repeat purchases and increase customer lifetime value. Example of an Achievable Marketing Goal An achievable goal for a social media marketing specialist could be "Increase Instagram followers by 10,000 within one year through a combination of compelling content, strategic collaborations, and targeted advertising." To accomplish this goal, the social media marketing specialist can focus on creating visually appealing and engaging content that resonates with the target audience. By posting consistently and utilizing relevant hashtags, they can increase the visibility of their content and attract more followers. Additionally, they can collaborate with influencers or complementary brands to reach a wider audience and gain exposure. Lastly, targeted advertising campaigns on Instagram can help in reaching specific demographics or interests, further boosting follower growth. Example of a Relevant Marketing Goal A relevant goal for a B2B software company could be "Generate 100 qualified leads from industry-specific events and webinars within six months to drive sales pipeline growth and expand market share." In order to reach this goal, the B2B software company can participate in industry-specific events and webinars where they can showcase their expertise and solutions. By delivering valuable presentations or hosting informative webinars, they can attract the attention of potential customers and generate leads. Additionally, they can offer exclusive discounts or trials to event attendees, encouraging them to take the next step in the sales process. By focusing on industry-specific events and webinars, the company can verify that the leads generated are highly relevant and have a higher chance of converting into customers. Example of a Time-bound Marketing Goal A time-bound goal for a content marketing manager could be "Publish 50 high-quality blog posts within three months to improve organic search rankings and increase traffic to the company website." To achieve this goal, the content marketing manager can create a content calendar outlining the topics, keywords, and publishing schedule for the blog posts. By conducting thorough research and providing valuable insights, they can create high-quality blog posts that resonate with the target audience. Additionally, they can optimize the blog posts for search engines by incorporating relevant keywords, meta tags, and internal links. By consistently publishing valuable content, the company can improve its organic search rankings, attract more organic traffic, and establish itself as a thought leader in the industry. By following these examples and tailoring them to their specific needs, marketers can create SMART goals that optimize their efforts, boost performance, and achieve tangible results. Remember, SMART goals are a powerful tool in the arsenal of every marketer seeking to excel in today's competitive landscape. Embrace this framework, and watch your marketing endeavors flourish. Set SMART goals using practical examples and Wrike's advanced goal-settingcapabilities. Sign up for a free trial and drive your marketing efforts towards definable, attainable results. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

The Importance of Marketing Tools for Small Businesses
Project Management 10 min read

The Importance of Marketing Tools for Small Businesses

Small businesses can face challenges when it comes to marketing. Limited resources and budget constraints often challenge them to compete with larger companies. However, with the right marketing tools, small businesses can level the playing field and effectively promote their products or services.  Whether you’re just starting out or looking to revamp your existing marketing strategy, these tools can help drive growth. Try Wrike for free The role of marketing in small business success Marketing is the lifeline of any business, especially for small businesses looking to establish their presence in a crowded marketplace. Effective marketing helps small businesses reach their target audience, build brand loyalty, and drive sales.  By understanding their customers’ pain points, needs, and preferences, small businesses can create tailored marketing campaigns that resonate. Efficiency One of the major advantages of using marketing tools is the ability to automate tasks. Small business owners often have multiple responsibilities and marketing can be time-consuming. Businesses can save time and allocate resources to other important parts of their business by using tools that automate tasks such as scheduling social media, email marketing, and creating content. Also, marketing tools can help streamline workflows and improve efficiency. Small businesses can use project management, task assignment, and collaboration tools to organize and execute their marketing efforts effectively. This not only saves time but also improves productivity and allows for better coordination among team members. Data-driven decision making In our digital age, data is king. Marketing tools provide small companies with valuable analytics that can guide their decision-making process. By monitoring KPIs, conversion rates, and customer engagement, they can gauge their audience and marketing campaign success. With access to data-driven insights, small businesses can the identify trends, preferences, and pain points of their target audience, allowing them to tailor their marketing efforts accordingly. This data-driven approach helps them optimize their marketing budget, improve customer targeting, and ultimately drive better results. Target audience Marketing tools open up a world of opportunities for businesses to reach their target audience. Through various channels, they can expand their reach and connect with potential customers. Social media platforms provide small businesses with the ability to engage with their audience, share updates, and build brand awareness. Email marketing helps businesses send personalized emails, automate follow-ups, and track email performance. These actions help build customer loyalty and increase conversions. As for search engine optimization (SEO), it improves online visibility and attracts organic traffic. Marketing tools provide SEO analytics, keyword research, and content optimization features, enabling small businesses to optimize their website and search engine rankings. Lead generation and conversion Converting leads into customers is a top priority for small businesses. Marketing tools play a key role in this process by capturing leads, nurturing them, and guiding them through the sales funnel.  Using software with tracking features helps marketers analyze metrics like conversion rates, click-through rates, and engagement levels. This provides insights as your leads progress through the sales funnel. Lead capture forms, landing page builders, and pop-up tools are examples of marketing tools that help small businesses capture leads. By strategically placing these forms and pop-ups on their website, small businesses can collect valuable contact information from potential customers.  Once leads are captured, marketing automation tools come into play. These tools allow small businesses to create personalized email sequences, send targeted messages, and deliver relevant content to their leads. Small businesses can gain trust, credibility, and increase conversion rates by providing valuable information and personalized offers to leads. How to evaluate your small business marketing tool needs To pick the right marketing tools for your company, it is essential to assess your own marketing needs and goals. Understanding your target audience and marketing objectives will help you select suitable tools for your business. Identify your target audience One of the first steps in developing a marketing strategy is identifying your target audience. Ask yourself questions like: Who are my ideal customers? What are their demographics, interests, and pain points? Where do they spend their time online? By clearly defining your target audience, you can tailor your marketing efforts to reach them effectively. Knowing their interests and pain points will enable you to develop content that addresses their challenges and provides valuable solutions. Furthermore, understanding where your target audience spends their time online is crucial for selecting the right marketing channels. Focusing on these platforms can give you better outcomes if your audience uses Instagram and TikTok. If they prefer LinkedIn, change your strategy to reach them better on the professional networking platform. Set your marketing goals Setting clear marketing goals is vital for measuring success and selecting the right tools to achieve those goals. Whether you want to increase website traffic, generate leads, or boost sales, clearly define your objectives to align your marketing efforts with your overall business strategy. When setting your marketing goals, it’s important to make them specific, measurable, attainable, relevant, and time-bound (SMART). A SMART goal example could be to increase website traffic by 20% in three months. This can be achieved through content marketing and SEO optimization. Ultimately, the goal is to provide clarity and focus to your marketing efforts.  How to choose the right marketing tool for your business Here are two strategies to assist you in selecting the right marketing tool for your company: Assess your business needs When choosing a marketing tool for your business, assess your specific needs and requirements. Consider factors such as: Your target audience and their preferred communication channels Your marketing goals and objectives Your budget and resource constraints Compare tool features and pricing Comparing tool features and pricing guarantees that you get the best value for your investment. Reflect on factors such as: Features offered by each tool and how they match your needs Pricing structure, including any additional costs or limitations Integration capabilities with other tools you currently use Want to achieve your marketing goals in 2024? Then you need to choose the right marketing tools to stay ahead of the competition. Top 5 small business marketing tools With so many options in marketing tools for small businesses, it can be confusing to pick one. That’s why we’ve compiled a list of tools for small business owners to get a head start on their marketing needs. 1. ActiveCampaign for email marketing ActiveCampaign is a great tool for small business marketing. It helps companies create, automate, and improve their marketing campaigns easily. How exactly? ActiveCampaign assists small businesses in creating and sending personalized emails. It also helps them connect with customers through SMS and social media. Additionally, it automates marketing tasks to save time and resources. ActiveCampaign stands out because it has strong marketing automation features. It helps businesses create workflows that nurture leads, increase conversions, and build customer relationships. Its detailed analytics and reporting features provide valuable insights to refine marketing strategies. Plus, its affordable pricing makes it an ideal choice for small businesses looking to maximize their marketing efforts while staying within budget. 2. Slack for marketing team communication Slack proves itself as an invaluable tool for small business marketing by fostering seamless communication and collaboration among team members. This platform helps marketing teams communicate and collaborate in real time, which is important for managing campaigns efficiently. With its integration options, Slack facilitates the consolidation of various marketing tools and data sources, making it easier to coordinate and execute campaigns effectively. Moreover, Slack’s channels can be used to engage with clients and partners, enhancing customer relationships and promoting a responsive brand image. Its search functionality and message archiving make it a reliable repository for marketing insights and discussions. Slack helps small businesses work better together, be open and responsive, and improve their marketing strategy for success. 3. Dropbox for file management Dropbox is an indispensable tool for small business marketing, offering a secure and efficient platform for file storage, sharing, and collaboration. It makes sharing marketing materials easier by giving the whole team access to the latest images, videos, documents, and presentations. With its user-friendly interface, Dropbox enables seamless collaboration, allowing marketing teams to work on projects from different locations and devices. This flexibility is especially valuable for remote and small businesses. The platform ensures that marketing content is never lost with its version control and file recovery features. It also improves small business marketing efforts by integrating with different third-party apps. Dropbox is a great option for small businesses that want to make their marketing operations more efficient. It offers easy access, strong security, and dependable performance — all key elements for marketing success. 4. Canva for content creation Canva is a fantastic tool for small business marketing, offering an intuitive and creative platform that empowers businesses to design eye-catching visuals and marketing materials with ease.  Canva makes design easy for everyone, with many templates for social media and brochures — no graphic design skills needed. This is a game-changer for small businesses that often have limited resources to dedicate to design work.  Furthermore, Canva offers collaboration features, making it effortless for teams to work together on marketing campaigns. Overall, Canva helps small businesses make high-quality visuals and infographics, so they can stand out in marketing without spending too much. 5. Wrike for task and project management Wrike is an excellent solution for small business marketing, providing a comprehensive and highly adaptable platform for project management and collaboration. It empowers marketing teams to plan, organize, and execute campaigns efficiently, all within one centralized workspace. Small businesses can use Wrike for various purposes. They can create and control marketing calendars, set due dates, and assign tasks. This helps ensure that everyone is on the same page and working toward shared objectives. The platform is easy to customize for marketing teams with its user-friendly interface and adaptable workflows. Wrike also offers features like proofing and approvals, real-time collaboration, and reporting, enabling seamless communication and productivity. It shows project progress and ensures campaigns are completed on time and within budget, which is invaluable when resources are limited. In short, Wrike simplifies marketing for small businesses. Stay up to date with the top marketing tools for small businesses in 2024, and integrate them all into Wrike. Try our platform for free to revamp your marketing strategies today.Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

The Ultimate Goal Tracker: How to Monitor Your Marketing Objectives Effectively
Project Management 7 min read

The Ultimate Goal Tracker: How to Monitor Your Marketing Objectives Effectively

It's crucial for businesses to monitor their marketing objectives effectively. Achieving success in marketing requires setting clear goals, tracking their progress, and making necessary adjustments along the way. We will explore the importance of goal tracking in marketing, how to set up your marketing objectives, choose the right goal tracking tools, implement your goal tracker, and effectively monitor and adjust your marketing objectives. Understanding the Importance of Goal Tracking in Marketing If you haven't already, your marketing team should utilize goal tracking for marketing campaigns. Goal tracking plays a pivotal role in successful marketing campaigns. By monitoring your marketing objectives, you gain valuable insights into your strategies and tactics. It allows you to make data-driven decisions and optimize your marketing efforts for better results. By identifying trends and patterns in your marketing efforts, you can see which tactics are consistently performing well and which ones need improvement.  Why Every Marketer Should Use Goal Tracking Goal tracking provides numerous benefits for marketers. It allows you to: Stay organized by clearly defining your objectives, which provides a sense of direction and purpose for your team. Measure your marketing campaigns to identify modifications needed. Identify areas of improvement and strategize accordingly. Allocate resources to the most effective strategies. Enhance collaboration within your marketing team by aligning everyone's efforts toward common goals. Setting Up Your Marketing Objectives Before tracking your goals, you need to clearly identify and define them. Marketing goals should be specific, measurable, attainable, relevant, and time-bound (SMART). This will help you monitor progress more easily and give you a clear roadmap to follow. When it comes to setting up your marketing objectives, brainstorm and identify the key objectives you want to achieve through your marketing activities. These objectives can include increasing brand awareness, driving website traffic, generating leads, boosting conversion rates, or expanding market reach. In essence, you want objectives that help you flag KPIs indicating whether or not you're on track to meeting goals. Once you have a list of potential objectives, consider which goals are most important for your business at this particular moment. Are you looking to increase brand awareness to attract new customers? Or are you focused on generating leads to grow your customer base? By prioritizing your objectives, you can allocate your resources and efforts more effectively. Choosing the Right Goal Tracking Tools Now that you have your marketing objectives in place, it's time to choose the right tools to track and measure their progress. There are various goal tracking tools available that offer a wide range of features. Overview of Popular Goal Tracking Tools Wrike is a universal work management process that covers everything, wall to wall, and has all the features you need. You can measure the impact of every campaign, launch, and initiative, and provide strategic direction based on data and visibility into the amount of work delivered. With its powerful work management tool, you can optimize and maximize your team’s impact and pride of ownership. Google Analytics is a widely-used and powerful tool that offers comprehensive tracking and reporting capabilities. It provides detailed insights into website traffic, user behavior, and conversion rates. With its customizable dashboards and robust integration options, Google Analytics is a favorite among marketers. HubSpot is an all-in-one marketing platform that includes goal tracking features. It lets you to track and measure various marketing activities, such as email campaigns, social media engagement, and lead generation. With its user-friendly interface and seamless integration with other HubSpot tools, it's a popular choice for businesses of all sizes. Mixpanel is a goal tracking tool that focuses on user behavior analytics. It allows you to track and analyze user actions, such as clicks, downloads, and purchases. With its advanced segmentation and funnel analysis features, Mixpanel is particularly useful for businesses that rely heavily on user interactions, such as mobile apps and SaaS companies. Hotjar offers a unique approach to goal tracking. It combines heatmaps, session recordings, and user feedback to provide a comprehensive view of user behavior. With its visual representation of user interactions, Hotjar helps you identify areas of improvement and optimize your website or app for better conversions. How to Choose a Goal Tracker That Suits Your Needs Now that you have an overview of popular goal tracking tools, it's important to consider factors that will help you choose the right one for your business. Ease of use: A goal tracking tool should be intuitive and user-friendly, allowing you to easily set up and track your goals without any technical difficulties. Integration capabilities: Look for a tool that seamlessly integrates with your existing systems, such as your CRM or marketing automation platform. This will allow you to streamline your data and have a holistic view of your marketing efforts. Reporting capabilities: A good goal tracking tool should provide comprehensive and customizable reports that give you insights into your progress and performance, via features such as real-time reporting, custom dashboards, and the ability to export data for further analysis. Customization options: Look for features such as event tracking, custom dimensions, and goal funnels to ensure that the tool can adapt to your specific requirements. Pricing: Evaluate the cost of the tool and consider whether it aligns with your budget and the value it provides. Some tools offer free plans, demos, or trial periods, allowing you to test them out before making a commitment. Implementing Your Goal Tracker Once you have chosen the goal tracking tool that suits your needs, it's time to implement it and start tracking your marketing objectives. Most goal tracking tools provide step-by-step instructions or tutorials on how to set up and configure your goals. Follow these instructions to integrate the tracking code on your website, define your goals, and start collecting data. Common Mistakes to Avoid When Implementing a Goal Tracker When implementing your goal tracker, be cautious of common mistakes that may affect your data accuracy. These include incorrect installation of tracking codes, misconfiguration of goals, and failure to set up proper filters or exclusions. Regularly audit your tracking setup to verify the accuracy and reliability of your data. Monitoring and Adjusting Your Marketing Objectives Tracking your goals is not a one-time event but an ongoing process. Regular monitoring and adjustments are crucial to keeping your marketing objectives on track. For example, you can set a regular cadence for reviewing your goal tracking data. Analyze key metrics, trends, and patterns to evaluate the success of your marketing campaigns. Use this data to identify areas that require improvement or adjustment. Also, monitor the progress of your marketing objectives at regular intervals. If you find that your goals are too ambitious or not aligned with your current business needs, consider adjusting them. Be flexible and responsive to market changes and consumer behavior to ensure your objectives are realistic and achievable. By effectively monitoring your marketing objectives through goal tracking, you can continuously improve your strategies, drive better results, and achieve long-term success in your marketing efforts. Make Wrike your ultimate goal tracker to monitor your marketing objectives effectively. Sign up for a free trial and ensure your marketing goals are always within your grasp. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

Mastering Process Flow: Key Strategies for Optimizing Marketing Operations
Project Management 7 min read

Mastering Process Flow: Key Strategies for Optimizing Marketing Operations

In the world of marketing, efficiency is key. With so many moving parts and tasks to manage, a well-optimized process flow can make all the difference in maintaining smooth and successful marketing operations. In this article, we'll explore the definition of process flow in the context of marketing, the role it plays in successful marketing operations, and key strategies for mastering process flow. We'll also discuss overcoming challenges and explore how to measure the impact of process flow optimization on marketing operations. Understanding the Importance of Process Flow in Marketing Operations Process flow encompasses the systematic approach to planning, executing, and evaluating marketing initiatives. It involves the coordination and collaboration of cross-functional teams, including marketing, sales, creative, and analytics, for a cohesive and effective marketing strategy. Moreover, it requires the movement of information, resources, and responsibilities throughout the different stages of a marketing project or campaign. The Role of Process Flow in Successful Marketing Operations One key aspect of process flow in marketing operations is the identification of key milestones and deliverables. These are important checkpoints that allow teams to track progress so that tasks are completed on time. By clearly defining these milestones, teams can prioritize tasks and allocate resources effectively throughout the project. Another important element of process flow is the establishment of clear communication channels. Effective communication is essential for successful marketing operations, as it allows team members to share information, provide feedback, and address any challenges or issues that may arise. By creating a communication plan and verifying roles and responsibilities, process flow helps foster collaboration and transparency within the marketing department. Also, process flow enables marketing teams to identify potential bottlenecks or areas of improvement in their operations. By analyzing the flow of tasks and resources, teams can identify inefficiencies and implement strategies to streamline processes, reduce costs, and optimize performance. This continuous improvement mindset is essential for staying competitive in today's fast-paced and ever-changing marketing landscape. Lastly, process flow contributes to the overall strategic direction of marketing initiatives. By mapping out the flow of activities, teams can align their efforts with the organization's goals and objectives. This guarantees that marketing activities are not only executed efficiently but also contribute to the overall success of the business. Key Strategies for Mastering Process Flow To optimize process flow in marketing operations, organizations can implement various strategies that streamline communication, leverage technology, and embrace agile methodologies.  Streamlining Communication for Enhanced Process Flow See to it that all team members are on the same page, organizations can minimize delays, avoid misunderstandings, and improve overall efficiency. Utilizing collaboration tools can facilitate clear and timely communication between team members, reducing miscommunication and streamlining decision-making processes. Also, establishing regular check-ins and status updates can help keep everyone informed about the progress of various tasks and projects. This enables teams to identify and address any bottlenecks or issues that may be hindering the process flow. Leveraging Technology to Improve Process Flow Automation tools, such as email marketing software or social media scheduling platforms, can help streamline routine tasks, freeing up time for marketers to focus on more strategic initiatives. Additionally, data analytics software can provide valuable insights into consumer behavior, market trends, and campaign performance, enabling organizations to make data-driven decisions and optimize their marketing strategies. Moreover, marketing technology platforms, such as customer relationship management (CRM) systems or content management systems (CMS), can centralize and organize marketing assets, making them easily accessible to team members. This not only improves collaboration but also maintains consistency and preserves brand alignment across different marketing channels and campaigns. Implementing Agile Methodologies for Optimal Process Flow One of the key principles of agile methodologies is continuous improvement. Regularly evaluate and adjust marketing strategies and tactics to flag areas for optimization and make necessary adjustments to enhance process flow. This iterative approach allows teams to learn from their experiences, experiment with different approaches, and continuously refine their processes to achieve better results. In addition, agile methodologies promote cross-functional collaboration and empower teams to take ownership of their work. By fostering a culture of collaboration and accountability, companies can break down silos and promote knowledge sharing, leading to improved process flow and innovation. Overcoming Challenges in Optimizing Process Flow While optimizing process flow can yield significant benefits, implementing and maintaining an efficient workflow is not without its challenges. Identifying potential roadblocks and implementing strategies to overcome them is crucial for sustained success. Common Barriers and Their Solutions One of the common challenges in optimizing process flow is resistance to change. Employees may be hesitant to adopt new processes or technologies, fearing that it may disrupt their established routines or job security. To address this, businesses can invest in change management initiatives, by communicating the benefits of the optimized process flow, providing training and support to employees, and involving them in the decision-making process.  Lack of alignment between departments is another roadblock that can hinder process flow optimization. Different teams may have conflicting priorities, leading to delays or inefficiencies. To overcome this challenge, companies can foster cross-functional collaboration and encourage regular communication and collaboration between departments. Through regular meetings and shared performance metrics, teams can gain a better understanding of each other's needs and work together towards a common goal.  Inadequate resources can also pose a significant challenge in optimizing process flow. Lack of manpower, technology, or funding can limit an organization's ability to implement and sustain the desired changes. To address this, companies need to allocate sufficient resources by hiring additional staff, investing in new technologies, or reallocating budgets.  Lastly, shifting priorities can hinder process flow optimization. In a dynamic business environment, priorities can change rapidly, making it challenging to maintain a consistent and optimized workflow. To address this challenge, organizations need to establish clear communication channels so that everyone is aware of any changes and can adapt their processes accordingly. This can involve regular meetings, project management tools, and effective communication platforms. Measuring the Impact of Process Flow Optimization on Marketing Operations Measuring the impact of process flow optimization is crucial to understanding its effectiveness and identifying areas for further improvement.  Key Performance Indicators for Process Flow Optimization Some common KPIs related to process flow optimization in marketing operations include project completion time, campaign delivery speed, error rates, customer satisfaction, and return on investment. By regularly tracking and analyzing these metrics, organizations can gauge the impact of process flow optimization efforts and make data-driven decisions to further enhance their marketing operations. Interpreting and Acting on Process Flow Metrics Interpreting process flow metrics requires not only analyzing the data but also understanding the underlying causes behind any fluctuations or trends observed. By identifying patterns and insights, organizations can make informed adjustments and continually optimize their process flow strategies to drive better marketing outcomes. Mastering process flow is crucial for optimizing marketing operations. By understanding the importance of process flow, implementing key strategies, overcoming challenges, and measuring the impact of optimization efforts, organizations can ensure smooth and efficient marketing operations, leading to improved productivity, better collaboration, and ultimately, greater success in achieving marketing objectives. Master the art of process flow with Wrike's carefully designed mechanisms that optimize marketing operations. Start your free trial and steer your marketing efforts towards measurable success. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

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Navigating the Shift to Efficient Marketing: Leverage Wrike for Maximum Results
Marketing 5 min read

Navigating the Shift to Efficient Marketing: Leverage Wrike for Maximum Results

Please note: As of October 26, 2023, the Marketing Insights add-on is no longer available to new customers. Don’t worry, our award-winning software still offers robust support for marketing teams to measure and report on performance data. Check out our pricing page or contact our sales team for more information. Following an era of “growth at all costs,” many organizations are pulling back due to the uncertain economic climate, and efficiency is now the name of the game.  In an effort to improve efficiency, marketing teams are tightening their budgets and focusing on campaigns that produce maximum results. Delivering value to customers and stakeholders is more important than ever, and having real-time, end-to-end visibility into campaign performance is crucial for marketing success.  To achieve this, teams must efficiently execute impactful multi-channel campaigns and measure their outcomes. Easily digestible data is essential for understanding and sharing marketing impact with stakeholders. However, limited visibility across campaigns and channels makes this challenging. Different teams often manage channels and produce separate reports, resulting in time wasted consolidating resources and findings. This is where Wrike comes in, offering unparalleled support as a comprehensive work management platform for marketing and creative teams. The need for a single source of truth The pressure is on for marketing teams to prove their strategies are driving results, despite having fewer resources to execute work. Identifying and implementing impactful campaigns across multiple channels and measuring success is a challenge if you don’t have real-time visibility across every project and campaign. And what’s hampering that visibility? Too many disconnected apps.  As a result of remote and hybrid work, organizations deployed more applications to support disparate teams, and marketers now use 15 apps on average each day to complete work. Because of this surge in applications, employees and heads of departments find it increasingly difficult to understand exactly what work is underway and its progress; what has been completed; and how that work relates to, supports, or even counteracts strategic initiatives and company goals. The result is the Dark Matter of Work. Just as CERN identified Dark Matter as the “invisible” content that makes up 95% of the mass of the universe, the Dark Matter of Work represents activity and information that we can’t immediately see but that has a powerful influence on everything around it.  Dark Matter exists in texts, apps, video calls, spreadsheets, and conversations, and has a gravitational mass that can easily pull business and projects in the wrong direction. Most business function leaders only have visibility into 55% of the work taking place within their departments. And only 37% of business leaders understand how their teams are performing against goals and objectives. Marketers need an integrated platform to easily access and present performance metrics and communicate impact more meaningfully. This is where Wrike excels.  Try Wrike for free Introducing improved Wrike Marketing Insights: The game changer for marketing teams Wrike is the only work management solution empowering marketers to optimize cross-channel ROI and ad spend to connect end-to-end processes and bring together campaign management, asset production, and performance insights into a single platform, allowing marketing teams to move at the speed of digital.  With Wrike Marketing Insights, marketers can integrate 15 popular digital tools across advertising, social media, and marketing automation and watch their data roll in, automatically giving them 360-degree visibility into full-funnel performance insights. That way, teams can easily identify high-performing initiatives while flagging those that underperform and pivot as needed within their workflow for optimization. Wrike Marketing Insights also provides instant access to project status, campaign performance, and resource investments. By opening metrics up to all and breaking down team silos, Wrike increases operational efficiencies across the entire organization and allows marketing teams to move much faster and more successfully.  Here are just a few ways marketing teams can use Wrike Marketing Insights: Creative: Wrike enables creative teams to work in a connected way in one centralized location. From asset creation, review, approval to publishing and tracking. Creative teams can see the return on assets and show the impact they make. Digital: Campaigns that are integrated through various channels have many touch points and Wrike allows them to have the essential visibility and insights that they need to identify the impactful campaigns. With Wrike they can achieve full-funnel visibility into their performance and innovate as they go in an easy to use interface. Marketing Ops/Project Management: Align all marketing teams and gain visibility into how efforts translate to campaign success metrics. Wrike allows them to focus on initiatives that drive the most impact and quickly identify problem areas. Try Wrike for free Wrike’s a cut above the rest The post-pandemic challenges in marketing demand a robust and comprehensive solution that enables teams to move at the speed of digital. Wrike provides the tools and platform for optimizing ad spend, managing resources effectively, and demonstrating marketing impact on a granular level. By unifying team efforts, maintaining transparency, and promoting more efficient collaboration, Wrike is the go-to platform for driving successful marketing campaigns in today’s uncertain times.

How Enterprise Advertising Professionals Use Project Management Software To Succeed
Marketing 7 min read

How Enterprise Advertising Professionals Use Project Management Software To Succeed

In the advertising industry, project management has become an essential skill for advertising professionals. Advertising campaigns require a team of highly efficient and skilled professionals who leverage available tools to streamline processes, manage budgets, allocate resources, and achieve success within tight deadlines.    Try Wrike for free The Growing Importance of Project Management in Advertising With the increasing complexity of advertising campaigns, it is essential to have a structured approach to managing projects. Project management ensures that all elements of the advertising campaign are effectively managed, creating positive outcomes for clients and their audiences.  The Evolution of the Advertising Industry The advertising industry has come a long way since its inception. From print ads in newspapers to digital advertisements on social media platforms, advertising has transformed into a multi-faceted industry that requires a diverse set of skills and expertise. The rise of technology has also played a significant role in shaping the advertising industry. With the advent of smartphones and the internet, advertising campaigns have become more targeted and personalized, allowing advertisers to reach specific audiences with precision. Advertising campaigns are becoming increasingly sophisticated, involving teams of professionals working on various components such as social media, video production, copywriting, and product design. The demand for high-quality content has also increased, with consumers expecting brands to produce engaging and relevant content that resonates with them.  The Need for Efficient Project Management Solutions Project management software allows teams to collaborate in real time, track progress, and manage resources efficiently. It also provides a centralized location for all project-related information, ensuring that everyone is on the same page and working towards the same goals. With the help of project management software, advertising professionals can manage their time effectively, meet deadlines, and deliver high-quality campaigns that meet their clients' expectations. Key Features of Project Management Software for Advertising Professionals In this section, we will explore some of the key features of project management software for advertising professionals. Task Management and Collaboration Task management functionality allows teams to assign tasks, set deadlines, and monitor the progress of individual team members in real time. This tool helps to ensure that everyone is working towards the same goals and that tasks are completed on time. Collaboration features are also essential for advertising teams. They allow team members to share ideas, communicate effectively, and work together to achieve campaign goals. They may also include chat functionality, document sharing, and video conferencing, among others. Time Tracking and Resource Allocation Time tracking lets teams track the time spent on different tasks, monitor resource allocation, and use data to optimize the use of available resources. It also helps advertising teams to establish patterns and work in a more predictable and efficient way. Project management software allows professionals to allocate resources effectively and ensure that everyone has the tools and support they need to do their job. This feature can include resource calendars, workload management, and resource allocation reports. Budgeting and Financial Management Project management tools allow professionals to easily monitor budgets, track expenses, and keep all campaigns within budget. Some top features include budget tracking, expense tracking, and financial reporting. Reporting and Analytics Reporting and analytics functionality provides analytics and reporting functionality, which enables advertising professionals to evaluate the performance of their campaigns, identify areas of improvement, and optimize their processes. These features can include campaign performance reports, ROI analysis, and data visualization tools and assist professionals in delivering high-quality results that meet the expectations of their clients and stakeholders.   Try Wrike for free How Project Management Software Enhances Communication and Collaboration Let’s go over a few of the main ways project management software can help teams communicate better. A Centralized Information Hub Project management software offers a centralized location for team communication, making it easy for team members to communicate and collaborate on specific tasks, projects, and files. This centralized hub ensures that all team members have access to the same information, eliminating the need for multiple communication channels, which can be confusing and time-consuming. Real-time Updates and Notifications In addition to an information hub, project management software provides real-time updates and notifications that help advertising professionals stay informed about their projects and tasks. This feature ensures that teams work collaboratively and all members are kept up to date with the latest developments via email, SMS, or push notifications, depending on the user's preference. Real-time updates and notifications are particularly beneficial for advertising professionals who work remotely. Remote workers can stay connected with their team members and receive updates on their projects, even if they are not physically present in the office. Seamless Integration with Other Tools Most project management tools integrate with other software, such as social media or email marketing tools. This integration allows advertising professionals to combine all of their tools in one place and manage their workflows with ease. With seamless integration, advertising professionals can streamline their workflows and eliminate the need for manual data entry, which can be time-consuming and error-prone. They can also automate their workflows which would reduce the amount of time spent on repetitive tasks. Boosting Creativity and Innovation through Streamlined Processes It is crucial for advertising professionals to find ways to streamline their processes and enhance their creativity and innovation. Here are a few ways to do it: Reduce Administrative Burden Advertising professionals often find themselves bogged down by administrative tasks such as tracking project progress, managing budgets, and communicating with team members. In fact, project management software is specifically designed to reduce this administrative burden. By automating routine tasks and providing real-time updates, project management software helps to unlock the full potential of advertising teams, enhancing their performance and productivity on the more creative tasks. With more time and energy freed up, advertising professionals can dedicate themselves to developing new ideas, exploring innovative approaches, and creating compelling campaigns that capture their audience's attention. Foster a Culture of Continuous Improvement In the fast-paced world of advertising, it is essential to stay on top of industry trends and best practices. Project management software provides regular feedback, allowing advertising professionals to identify areas of improvement and optimize their workflows. Additionally, this feature fosters a culture of continuous improvement, ensuring that teams stay on top of their game even in a highly competitive industry. Encourage Cross-functional Collaboration Advertising campaigns involve a wide range of professionals, from copywriters and designers to marketers and project managers. Project management software promotes cross-functional collaboration, encouraging professionals from different departments to work together and bring diverse ideas and perspectives to the table. Ultimately, this cross-functional collaboration is critical to unlocking new ideas, developing winning advertising campaigns, and staying ahead of the competition.  Conclusion Project management software has become essential for advertising professionals to manage their projects efficiently and effectively. Key features such as task management, budgeting, time tracking, and collaboration help advertising professionals to streamline their processes and deliver high-quality campaigns that meet their clients' requirements. Advertising professionals must embrace project management software to succeed in an industry that is constantly evolving and where competition is fierce. Propel your advertising success with Wrike's advanced project management tools tailored for enterprise professionals. Begin your free trial now and experience a world-class platform that drives results. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.

4 Editorial Calendar Templates to Streamline Publishing
Marketing 10 min read

4 Editorial Calendar Templates to Streamline Publishing

Looking for an organized way to schedule content for the year? Try one of the editorial calendar templates outlined in this guide.

How to Make a Social Media Calendar (Step by Step) for 2023
Marketing 10 min read

How to Make a Social Media Calendar (Step by Step) for 2023

A social media calendar helps plan and schedule social posts, saving time for other high-value work. Learn how to create a social media calendar template with Wrike.

5 Must-Have Content Calendar Templates to Use in 2023
Marketing 10 min read

5 Must-Have Content Calendar Templates to Use in 2023

Are you planning out content for 2023? Check out these five content calendar templates to simplify the planning process.

Omnichannel Marketing Ultimate Guide
Marketing 10 min read

Omnichannel Marketing Ultimate Guide

Omnichannel marketing is a unified approach to serving customers across multiple channels. Learn more about creating a solid omnichannel marketing strategy with Wrike.

Top Priorities for Marketing Success During the 2023 Recession (Part Two)
Marketing 5 min read

Top Priorities for Marketing Success During the 2023 Recession (Part Two)

From anticipating shifts in buying behavior to shifting operational infrastructure, marketers will lead the way in doing more with less in 2023, according to Wrike’s CMO, Esther Flammer.

Customer Q&A: How Wrike Keeps inDrive on the Road to Success
Marketing 5 min read

Customer Q&A: How Wrike Keeps inDrive on the Road to Success

Find out how global mobility and urban services company inDrive used Wrike to put its teams on the road to unparalleled productivity.

Digital Marketing Trends to Watch in 2023
Marketing 7 min read

Digital Marketing Trends to Watch in 2023

Consider these six digital marketing trends to watch in 2023 as you create goals and strategies for your marketing department.

Top Priorities for Marketing Success During the 2023 Recession (Part One)
Marketing 5 min read

Top Priorities for Marketing Success During the 2023 Recession (Part One)

2022 was certainly a year for the books. Marketers have faced unprecedented challenges following a global pandemic and rapid digitalization, including a switch to hybrid work and transition challenges posed by employee turnover during the Great Resignation. New market trends also necessitated a fundamental shift in the way we work, engage our buyers, and connect with customers.  Turbulence ahead 2023 is shaping up to be just as challenging, but we see an opportunity for growth if planning is done both thoughtfully and creatively now.  A recession is on the way, and it’s looking to be an unavoidable one. We’ve seen hints of it on the horizon as well, with the US Labor Bureau reporting a labor productivity decrease by 4.1% in the second quarter of 2022, while hours worked increased by 2.6%. Wrike’s own research also demonstrates how most marketers are still working in silos, which contributes to mounting stresses and burnout while we juggle multiple tasks, systems, and applications.  As marketers, most of us know what that means — increased internal pressure on ROI and performance, decreased budgets, and changing buyer behavior. However, these incoming challenges are far from insurmountable. Marketers are a resourceful, tenacious kind — and as always, a little planning and foresight can go a long way in meeting new expectations. Here are the five most critical considerations for any marketing teams looking to tackle a challenging 2023 and establish their department as a primary driver of business in the year to come.  Accelerate time to market Do more with less — sound familiar? It'll be a necessity as teams race to beat the competition in a highly competitive market that's more conscious than ever about their budgets and bottom line. A study from McKinsey & Company discovered that being late to the market by six months can potentially cut earnings by up to 33% when compared to an ideal, earlier launch. Don’t fall behind — plan in advance, and execute on time. Stay focused on ROIIt’s not always easy for marketers to demonstrate ROI, but doing so and optimizing it will put you ahead of the curve. With organizations holding teams accountable for every dollar spent, being able to maximize the utility of each cent of spending will not only help your department survive and thrive, but give your campaigns the edge against fierce competition. Execute omni-channel campaignsNew challenges and a recession doesn’t mean you should reduce your marketing footprint – consistent messaging across all available channels, specified for each audience, is still necessary. Companies with omnichannel engagement strategies retain an average 89% of customers compared to just 33% for companies without. Omnichannel strategies are also essential to eliminating silos among different marketing functions — keys to driving productivity and efficiency during a time when they're needed most. Optimize resources Newfound attention on budgets and resources makes optimization key. Time and money management will make or break many marketing departments this year. Three things to focus on to make sure you make it:        - Accurately measure project resource needs through campaign resource planning        - Workload optimization based on team availability, capacity, and strengths        - Clear-cut, no-nonsense budgeting  Keep employees happy Unengaged employees are unproductive employees — this is particularly true for marketers, who happen to be a creative bunch that need the time and space to think big. Employee burnout can contribute to churn and turnover as well, costing companies serious time, resources, and funds needed to replace them and train new employees.  And a bonus tip — establishing a single source of truth is the answer to ensuring visibility and efficiency across your projects and teams. The good news is that most of us already know this. 86% of business leaders made it a top three priority to create a single source of truth for the information and activities ongoing in their business functions.  Opportunity to lead It’s undeniable that 2023 will be a challenging year for many of us, but it's also a huge opportunity for marketing teams to set a precedent and take a more strategic role at the head of the organization.  What will set us apart is our capability to better understand and speak to our customers, especially during a tricky situation like a recession. By nimbly responding to changes in demand and long-term shifts in consumer values and attitudes, and navigating changes within our own business, marketing teams will have an exceptional opportunity to emerge as a north star for their organizations to look up to.  In part two of this blog series, I’ll discuss the marketing trends to watch out for this year. Look out for my top tips to factor into your 2023 planning!

Top Tips to Nail Your Event Budget Planning
Marketing 7 min read

Top Tips to Nail Your Event Budget Planning

The most important step in any event planning process is to plan an event budget. If you’re an employee involved with event management in any way, estimating costs, allocating funds, and mastering your budget outline is an absolute must.  Let’s dive deeper into budget planning and explore some must-know tools that will make the process both easier and more efficient. We’ll also cover how you can use Wrike to budget for your event with our ready-made event budget template. If you’re not already a Wrike user, you can start a free two-week trial, no credit card required.  Why is event budget planning important? Event budget planning is important because it prevents overspending. Good planning allows the team to measure their progress and identify areas to improve, so they can have the most successful event possible. Budget planning helps event organizers work within their allocated budget without constantly requesting expense approvals. With an event budget, the entire team can keep track of costs related to their event and limit them to a certain amount.  Within event marketing, there are many types of planners who coordinate to plan events and meetings. Some of these are corporate meeting planners, event planners, and third-party planners. Event budget planning will benefit them all.  There are many different levels of budgeting that include full event budgets or subsegments, such as chair rentals. From a general budget for all events to a specific program for each event, it’s critical to keep track of all the predicted purchases associated with each one, so the planners can stay on budget.  The purpose of an event also affects the budget. If the event aims to raise money, then sponsorships can provide a great deal of revenue, which you can account for in your budget. If the goal is to improve brand awareness, then attendee feedback is also an important metric to measuring event success, which may result in additional spending — like conducting a survey. If you use event budget planning, you can ensure that the cost doesn’t exceed the goal, no matter what it is.  Last but not least, budget is also a vital component of event ROI. The budget can be used to determine how much revenue the event should generate or how much money it should cost. Without information about how much you can spend, it will be challenging to approve event plans or connect all of the money, time, and effort spent to any real results.  How to create an event budget Creating a budget can be overwhelming, especially if it involves handling a long list of expenses. But starting with the right template and establishing good event budget management practices can help you execute efficiently and create a higher likelihood of success. Build a strong budget in less time by working through the following steps:  1. Consider your “why” Why are you planning this event? What does this event mean to your client? Before you start planning an event budget, consider your audience so you can understand the resources required to create an event they’ll love. Since the budget will have a direct impact on spending, it needs to be clearly defined based on your goals and the type of event you're producing. 2. Look at related budgets Your past events can help you create a budget for your next event. Look at old budgets or recurring monthly budgets and identify areas of improvement. For example, if you overspent on food during an event, you might want to cut back for the next one.  3. Do your research Examine the average budget for your chosen event type and audience. A budget for a small charity event will likely be more reserved than a budget for a highly anticipated corporate conference or party. Along those same lines, an audience of charitable donors may not be as invested in quality table linen rentals as an audience of industry executives, which will be one budget area you can save on. 4. Define the big picture A good event plan should outline your goals and provide a basic idea of how you'll manage all of your finances. Mapping out all of your major expense categories can help you start estimating. 5. Fill in the blanks This is when you’ll receive quotes, estimates, and pricing for your event budget line items. Get real data directly from the sources in order to accurately lay it all out.  6. Get approval  If someone needs to sign off on the budget, make sure you present the information in a way that will make sense to them. Once it’s approved, you can share it with the team.  Key event planning expenses to consider Venue plus valet, decor, and supplementary lighting Speakers and sound equipment Live music or DJs Staff for both the event and catering Signage, branding, and onsite advertising Drinks, food, and snacks Attendee safety and experience features Marketing and promotion Event technology Transportation to and from the venue Rental furniture Event check-in software Wages and fees associated with vendors How to keep track of your event budget It's important to keep track of your expenses so that you can make adjustments when needed. Doing so can help you identify areas of your budget that are not as bad as they seem. A paid project and budget management tool may be worth the time it takes to manually track it all.  During the event planning process, make a note of all of your event-related accounts to keep track of how much money you spend. Also note which accounts it’s all coming from. This will help you get a better understanding of your cash flow.  Also, group all of your expenses into a few categories so that you can easily identify which ones are costing you the most.  Aside from spending on fixed expenses, make sure to set aside a portion of your income for other unexpected event expenses that may come up. Keep in mind that lowering your fixed event expenses, such as venue rental or insurance, can make a big impact on your budget. Why use Wrike's event planning template to help with event budgeting? Event planners typically use a variety of tools to manage their projects. Some of these include budgeting, task planning, and communication apps. With Wrike’s event planning template, event managers get all three in one.  Wrike’s budgeting feature gives event planners the opportunity to easily organize and monitor their budgets throughout the entire timeline of their event. Here are a few features and budget-related tasks you can manage with Wrike’ event planning budget template: 1. Event calendar Sync all your company events to one shared calendar. With this master calendar, you can select filters to view event tasks for a specific team or department, such as Marketing, for example. 2. Request forms Forget chasing down stakeholders for event details and instead consolidate all requests in one place. With Wrike request forms, you can capture all the necessary details to start working on your event and assign out action items to the appropriate teammate immediately. What’s more is that our request form can be shared with external stakeholders and used as an event brief. 3. Gantt Chart view Monitor your overall event timeline with our interactive Gantt chart view. Here, you can add milestones and due dates to keep your event on track. Should dates and deadlines change, you can easily drag and drop tasks and the dynamic timeline automatically adjusts all related work items and shares the updates with stakeholders.  4. Event asset requests and vendors dashboard ​​Tired of losing file versions or misplacing vendor contact details? Bring your creative asset requests and vendors together to access the event info you need in one click. 5. Event management dashboard In addition to asset requests and vendors, our event planning template also gives you access to a dashboard where you can track task statuses — including Not Started, Overdue, High Priority, and Unassigned — to ensure you hit your event deadlines. Think of it like a bird’s eye view look at all the tasks and their current state. 6. Custom Item Types Not all projects are created equal, and events have their own unique terminology, so it makes sense to label the work accordingly. With Wrike Custom Item Types, you can manage your unique requirements with event terms you’re familiar with, such as Vendors, Assets, Brochures, and Booth Graphics. Use the Wrike event management template for your next project Event planning and budgeting is a complex process that requires a high level of planning and organization expertise. This template simplifies the work of event managers by providing a complete event management system that works seamlessly across various platforms. Not only that, Wrike's event planning template also streamlines budget-related tasks that hold teams accountable for managing expenses at every stage of the event. Master your next event budget planning session by starting a Wrike free trial today.

Wrike Named G2’s Software of Choice for Marketing Resource Management
News 3 min read

Wrike Named G2’s Software of Choice for Marketing Resource Management

Wrike has been named the leading marketing resource management software solution by G2, beating 23 competitors. Find out more here.

11 Resources to Help You Build a Marketing Team That Can Weather Any Storm
Marketing 7 min read

11 Resources to Help You Build a Marketing Team That Can Weather Any Storm

As we head into the next business cycle, uncertainty about what’s over the horizon is pushing businesses to tighten their belts. While marketing is vital to any company or client’s success, it is often viewed as one of the most flexible. When budgets need to be trimmed, companies often start with marketing.  While this may not necessarily happen in your organization in the coming months, CMOs and marketing leaders around the world are wise to take proactive steps to ensure their operations are running as tightly as possible. They’re building up business resilience frameworks that will help them weather market turbulence as it arises.  Building business resilience involves eliminating wasted time and resources costing businesses in the knowledge industry over $60M each year due to productivity challenges, canceled projects, and employee churn. As marketing teams are juggling employees spread across time zones with a host of competing tools, they’re particularly vulnerable in turbulent economies.  To build business resilience for a marketing team, marketers should be doing a few critical things. They should eliminate existing inefficiencies, allocate resources effectively, and maximize their team’s productivity. When CMOs can strengthen those areas, they will be able to better prove their team’s contribution to the organization’s key goals.  We recently published a groundbreaking study on the Dark Matter of Work, which is the work that takes place in synchronous apps and the gaps between systems and solutions that aren't integrated. The study outlined how workplace complexity is eating into companies' profits and harming employee engagement. In marketing departments, that might look like teams struggling with bottlenecks for reviews and approvals, total communication overload, and siloed marketing tools that make collaborating across teams and time zones impossible.  Our research shows that those everyday frustrations waste time, money, and your team’s energy — a single worker’s wasted time might cost a company as much as $16K every year. Eliminating even a fraction of the Dark Matter of Work your team faces will help you recoup that wasted profit by driving marketing ROI, optimizing resources, and improving productivity.  As experts in working effectively, we know that robust work management software helps marketing teams recapture the energy and resources currently being lost. Work management software pulls entire organizations into a single platform, strips out wasted time spent switching apps, and provides visibility into projects so that tasks don’t slip between the cracks.  To help you build better business resilience, we’ve rounded up 11 Wrike features, templates, and integrations that will help you power through uncertainty.  Key features for building business resilience in marketing  Automated approvals: Approvals can steal precious time from marketers. Wrike’s streamlined and automated workflows mean reviews and approvals occur seamlessly and result in clear, actionable decisions — so your team can improve productivity and focus on more impactful work. Critical insights: To fully understand your team’s productivity, you’ll need data. Wrike Insights is a first-of-its-kind performance aggregator that delivers insights on 50 tools, delivering real-time data across advertising, marketing, and social media via one simple interface. Workflow versatility: Wrike’s industry-leading Custom Item Types enable users to mirror their team’s business practices and daily task scenarios in their Wrike workspace. That means you can use your team’s preferred terminologies and behaviors, reducing wasted time further.  Built-in integrations for creative teams  Creative connections: Wrike integrates seamlessly with Adobe Creative Cloud. Teams can manage their assets from programs like Photoshop, Illustrator, InDesign, and Adobe Premiere Pro. Digital asset management: Wrike’s MediaValet integration enables users to share and manage digital assets across both platforms. Teams can attach MediaValet files to tasks, search for assets, and upload assets from Wrike back into MediaValet. Resource management features for marketing agencies and departments  Accelerate resource planning: Quickly estimate project resource needs and request job role resources. With Wrike’s resource planning capabilities, you’ll be able to ensure the highest priority projects have ample coverage with visibility into resource allocation across your whole portfolio. Optimize workloads: Assigning and managing workloads has never been easier. Get an understanding of team members’ availability, capacity, and strengths at a glance, and drag and drop tasks to balance workloads more efficiently. Clear budgeting: Weathering upcoming uncertainty is going to put pressure on budgets, so Wrike’s budgeting tools will be critical in helping you accurately determine project budgets and margins. As team members track time spent on projects, you can monitor budget spend in real time to keep projects profitable.  Pre-built templates  At Wrike, we know that one of the biggest barriers to launching projects is getting processes in place. That’s why we’ve set up a wide range of templates to help jump-start your processes, streamline your workflows, and get your team working faster. You can try any of these templates with a free Wrike trial. Agile marketing template: If your team struggles with managing a constant stream of requests, using the Agile methodology for your marketing operation will create an effective structure to tackle that overload. Our Agile marketing template will help you get started, providing an effective way to maximize sprints and get more accomplished. Marketing operations management template: Having a handle on your entire marketing operation can be difficult. Wrike’s marketing operations management template sets you up for success, helping you manage every detail of your marketing operations with custom request forms, dashboards, and reports. Marketing calendar template: Keeping campaign tasks from falling through the cracks is critical to maximizing your marketing resources. Wrike’s marketing calendar template will ensure your entire team is on the same page so that deadlines are met and clients are satisfied.  Helpful tools on Wrike’s ROI   As you work to bolster resources and do more with less, learn more about the real ROI of Wrike. Try our Wrike savings calculator How Wrike customers save time, money, and increase productivity Learn four ways to measure the ROI of work management tools With this cache of resources, you’ll be ready to jump-start your business resilience framework and protect your organization from market uncertainty.  Start your Wrike free trial or request a free demo to see how Wrike can help you streamline, strengthen, and thrive. 

6 Steps for Planning a Hybrid Event
Marketing 5 min read

6 Steps for Planning a Hybrid Event

In March of 2020, businesses and event professionals postponed or canceled their painstakingly planned live events in the face of the COVID-19 crisis. Virtual events soon became the norm, and organizers figured out new ways to engage audiences online.  Now, in the wake of the pandemic, a new type of event has emerged: the hybrid event. Hybrid events combine online and offline experiences, giving people a choice to attend in person or watch from the comfort and safety of their own homes.  From a business perspective, the benefits of hosting hybrid events are many: Access to a larger audience: The virtual side of your event can extend across borders and time zones, increasing your reach Increased ROI: A bigger reach can lead to greater sponsorship opportunities, and the flexibility of hybrid events reduces financial risk Easier data collection: Remote and onsite attendees can leave feedback via mobile event apps or in-person surveys Reduced environmental impact: There’s no need for attendees to travel, and you can cut back on catering and disposables Peace of mind: Team members and attendees alike can join in without putting themselves or others at risk According to a whitepaper by BizBash and Mediasite Events, four out of five event professionals believe hybrid events are here to stay. So, how do you plan a hybrid event, and what are the best practices for hosting a successful one? Hybrid event planning tips All events, whether in-person, virtual, or a mix of both, require careful planning. Consider these six tips to organize a successful hybrid event.  Set out a vision for the event Every event needs a clear purpose. Who is your hybrid event for? Why should they want to come? What will they learn? These are all important things to consider. Setting out your vision at the very beginning will provide more clarity as you plan the event — and give your potential audience an understanding of what to expect. Create a detailed event plan A plan is essential for any event, but especially for the delicate balancing act that is a hybrid event management. Ask yourself the following questions: How many sessions will be hosted per day? How long will the sessions run? Will there be different activities for both the virtual audience and in-person audience? Who are your speakers? What are your team’s roles and responsibilities for the event? You’ll also need to plot out a marketing strategy for each audience to build anticipation for the event, highlight the key speakers, and showcase exclusive sessions. Choose your hybrid event platform wisely When choosing a venue for an in-person event, you consider the location of the space, the facilities, and the capacity. The same care must be taken when selecting your virtual venue. You need a hybrid event platform that offers live streaming, session recording, engagement features like chat and polls, tech support, and high-quality video and audio. See if you can request a demo from your chosen virtual event platform before finalizing your decision.  Remember, many of your virtual attendees will require more breaks throughout the day or may only be able to log in for an hour or two. Make a plan to provide content on-demand so they can access it at a more convenient time to enhance their event experience.  Tailor your content to your audience Your hybrid conference should not feel like two separate events but one event that can be experienced in two ways. Prepare your presenters to be recorded and speak in front of a camera, and don’t include any activities that one section of your audience cannot participate in. Ensure your content is relevant to both sets of event attendees, or offer them an alternative if this is not possible, like a virtual networking session that runs alongside an onsite one. In joint sessions, engage your audience with live polls and Q&As and keep things snappy — no one, online or offline, wants to sit through a three-hour speech.  Communicate with your attendees Communicating with your audience is essential — it’s how you get the word out about your event. In the lead-up to your hybrid event, create an event webpage where attendees can register and access all the key details, from the location to the agenda. In the weeks beforehand, send out email reminders and tailored speaker announcements to build anticipation.  Keep up a high level of communication during the event too. Your virtual attendees will need clear instructions on how to register for the event, access the sessions, and use the platform’s engagement features. Lay everything out in pre-written FAQs and consider appointing a “virtual host” to guide attendees throughout the day. This host can remind the audience of the schedule, answer any questions they might have about the platform or event, and introduce virtual-only activities. Expect the unexpected As with any occasion that brings hundreds of people together, hybrid events can be rife with pitfalls. Technical issues, platform glitches, confusion amongst attendees over where to go and what to do — all these things can derail sessions and cause delays.   If you run into difficulties on the day, don’t panic. Reschedule what you need to, communicate any changes to your attendees, and get on with the show.  How to plan a hybrid event with Wrike While in-person events are returning, there will continue to be a role for the hybrid event as the world recovers from the COVID-19 pandemic.  Wrike’s event planning tools make organizing virtual and onsite activities a breeze — use our Event Planning Template to break the project into tasks, assign work to team members, and monitor progress with custom statuses and dashboards. Interactive Gantt charts help you plan with precision, while the calendar view shows important milestones and deadlines at a glance, so you never miss a detail. Want to start planning hybrid events? Get a free, two-week Wrike trial today and see how easy hybrid event planning can be.

The Ultimate Guide to Marketing Campaign Management
Marketing 10 min read

The Ultimate Guide to Marketing Campaign Management

Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you're reaching out to. Let's dive into the world of campaign management and learn what it takes to bring your marketing campaigns to the next level.

Go-to-Market Strategy Examples You Need to Know
Project Management 10 min read

Go-to-Market Strategy Examples You Need to Know

Discover the go-to-market strategy examples to attract customers, gain market share and launch your product successfully. Learn more with Wrike.