Marketing
Why Your Team Needs Social Media Automation in 2022
Marketing
10 min read
Why Your Team Needs Social Media Automation in 2022
Social media automation can help streamline and optimize your digital marketing efforts. Learn everything you need to know about social automation with Wrike.
Do Remote Marketing Jobs Offer Higher Salaries?
Marketing
10 min read
Do Remote Marketing Jobs Offer Higher Salaries?
Has the rise of remote work led to higher salaries in remote marketing roles? Find out with the latest industry insights and data.
Marketing to Gen Z: The Complete Marketing Strategy Guide
Marketing
10 min read
Marketing to Gen Z: The Complete Marketing Strategy Guide
Marketing to Gen Z is very different from marketing to Millennials, Gen Xers, and Boomers. Learn more about Generation Z marketing with Wrike.
Marketing to Millennials: 8 Strategy Tips for Success
Marketing
10 min read
Marketing to Millennials: 8 Strategy Tips for Success
The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is
What Are Segmentation Bases in Marketing?
Marketing
10 min read
What Are Segmentation Bases in Marketing?
Organizations use segmentation bases to focus marketing efforts on specific customer groups. Learn how to create an effective segmentation strategy with Wrike.
10 Examples of Highly Effective Niche Marketing Strategies
Marketing
10 min read
10 Examples of Highly Effective Niche Marketing Strategies
How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
7 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x
Marketing
10 min read
7 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x
Direct marketing has proven to be the most effective method for founders and marketers to build their customer bases. But what is direct marketing? In this article, we cover direct marketing examples and strategies that can be used to multiply your customer base.
15 Suggestions to Improve Your Marketing Operations from Leaders
Marketing
10 min read
15 Suggestions to Improve Your Marketing Operations from Leaders
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
A Complete Guide to Marketing Metrics
Marketing
10 min read
A Complete Guide to Marketing Metrics
Effective marketing means refining your marketing metrics. We explain the key marketing metrics to strengthen campaigns and reap a greater marketing ROI.
How to Create the Perfect Content Brief
Marketing
10 min read
How to Create the Perfect Content Brief
One of the most effective ways to attract new leads and build brand awareness is through content marketing. Developing and publishing content on a regular basis is very important to ensure that you get the most out of your efforts. Depending on the size and nature of your team, the best way to manage your
The Definitive Guide to Global Marketing Strategy
Marketing
10 min read
The Definitive Guide to Global Marketing Strategy
A global marketing strategy helps companies expand into markets worldwide. Here’s everything you need to know about planning an international marketing strategy.
Ultimate Tips for Social Media Management in 2022
Marketing
10 min read
Ultimate Tips for Social Media Management in 2022
Social media management is the process of planning, creating, publishing, and monitoring content on one or more social media platforms. Social media management is quite complex, often involving multiple strategies and channels. In addition to learning the basic best practices, social media managers must also stay up to date with trends, continuously monitor reports for
The Creative’s Guide to Brand Strategy
Marketing
10 min read
The Creative’s Guide to Brand Strategy
Discover how to create a brand strategy with examples, best practices, and tips to attract, engage and retain your ideal audience. Learn more with Wrike.
Digital Marketing Strategy: Definition & 5 Great Examples
Marketing
10 min read
Digital Marketing Strategy: Definition & 5 Great Examples
Find out how to create a digital marketing strategy, template, or framework, as well as the main objective of different types of digital marketing.
The Complete Guide to Marketing Reporting
Marketing
10 min read
The Complete Guide to Marketing Reporting
What are marketing reports? Discover how to use marketing reporting to organize data for decision-making and help your team achieve its marketing goals.
Advertising on TikTok: A Marketer's Guide
Marketing
10 min read
Advertising on TikTok: A Marketer's Guide
Ocean Spray was a company that had been around for some 90 years. It knew its market. It knew its product. Building a viral smash success on a fresh platform seemed like a distant dream. Yet, thanks to TikTok, that’s exactly what happened. It all began when an Idaho potato farmer named Nathan Apodaca posted a
How to Develop an Influencer Marketing Strategy
Marketing
10 min read
How to Develop an Influencer Marketing Strategy
What is influencer marketing? Discover how an influencer marketing strategy can help drive brand awareness, boost conversions, and generate higher ROI.
Everything You Need for a Successful PR Campaign
Marketing
10 min read
Everything You Need for a Successful PR Campaign
Streamline your media contacts and consistently track campaign ROI by building and running successful PR campaigns. Learn more with Wrike.
Graphic Design for Beginners: Top Tips
Marketing
10 min read
Graphic Design for Beginners: Top Tips
With so many brands vying for customer attention in a sea of digital content, it’s more important than ever to use effective images that draw people to your message and brand. But having Photoshop loaded on your work laptop doesn’t automatically make you a designer, and a bad visual can annoy viewers (at best) and
Social Media Trends to Watch in 2022
Marketing
10 min read
Social Media Trends to Watch in 2022
Marketers and businesses can use social media trends to connect with their target audiences. Here are some current social media trends worth watching.
The Most Common Marketing Mistakes: How to Avoid Them
Marketing
10 min read
The Most Common Marketing Mistakes: How to Avoid Them
There is so much involved in starting a business, it’s understandable when things fall through the cracks. Unfortunately, marketing is one area that many new business owners neglect or treat as more of an afterthought. Developing a marketing strategy is just as important as developing a budget. It is a key element in growing a customer base and generating revenue. This is not a simple process; mistakes are often made.
Online Marketing 101 (Infographic)
Marketing
3 min read
Online Marketing 101 (Infographic)
“Welcome to the team! Have you met John and Rita in SEM & SEO? You’ll be working closely with them. Oh, and make sure you connect with Nancy, she’s in charge of lead scoring and nurturing. The email and mobile marketing teams are in these rooms. How much experience do you have with marketing automation,
Push vs. Pull Marketing: What You Need to Know
Marketing
10 min read
Push vs. Pull Marketing: What You Need to Know
Planning your strategy for next quarter and not sure which direction to go in? In this article, we’re analyzing push vs. pull marketing so you can make the best possible decision. Learn more about what they are, how they are used, and the main difference between push and pull marketing. We’ll also go over some
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