The 4-Part Process to Improving Your Marketing Collateral Production
Wednesday, 7 June, 2017
Marketing

The 4-Part Process to Improving Your Marketing Collateral Production

Out of the blue, your field marketing team sends a request: they need a one-page collateral for a conference in Italy that the CEO has been invited to speak at. The conference is next week. And if you want the collateral to be printed by then, the press-ready design has to be submitted tomorrow. Does this ad hoc request sound familiar? More often than not, variations of this situation come at you on a regular basis. And as a marketing leader, you're forced into reactive mode by cir...
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How to Manage Ad Hoc Requests Before They Derail Your Marketing Team
Tuesday, 6 June, 2017
Marketing

How to Manage Ad Hoc Requests Before They Derail Your Marketing Team

Your team is heads down and focused, working hard to get the job done before a campaign launch. They’re making good progress, and with a little luck, you might actually hit your deadlines. Then suddenly, it strikes... the ad hoc request. The cubicle drive-by, the quick email or chat message, the “Hey, I was going to ask you...” while grabbing a fresh cup of coffee in the kitchen. These requests pop up out of the blue, and while they’re typically quick-turnaround tasks, they can hit your t...
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The Creative Brief Template: The Elements of an Effective Brief
Friday, 2 June, 2017
Marketing

The Creative Brief Template: The Elements of an Effective Brief

Every creative team faces the same challenge of doing excellent work under the most rigorous of deadlines, using whatever resources are at hand. But one effective tool that they use to make sense of all the incoming jobs is the creative brief. In fact, some creatives say that a complete brief is the single most important indicator of whether a project will be successful. Advertising pioneer, strategist, and author Jon Steel wrote in his 2008 book Truth, Lies and Advertising, "Differen...
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25 Must-Read Books for Product Managers & Product Marketers
Thursday, 1 June, 2017
Marketing

25 Must-Read Books for Product Managers & Product Marketers

New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one blind, take a look at our list of top product management and product marketing books for tried-and-true recommendations from the PMM community. Product Managers Product Management for Beginners 1. Cracking the PM Interview: How to Land a Product Manager Job in Technology  Ga...
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5 Workflow Mistakes That Plague A Fast-Paced Marketing Team
Wednesday, 31 May, 2017
Marketing

5 Workflow Mistakes That Plague A Fast-Paced Marketing Team

  You're busy staying on top of the latest and greatest marketing technology, generating content, building out campaigns, identifying buyer personas, or being a resource for your team (the list goes on and on). All of this activity makes it difficult to worry about how work is getting done, as long as it gets done.  . Not getting tasks done in the most efficient way possible eats into your team's productivity. Instead of automating workflows, you may be doing everything manually,...
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How Marketing Silos Damage Your Organization
Tuesday, 30 May, 2017
Marketing

How Marketing Silos Damage Your Organization

"You mean we already have landing pages for that? And they're live?" "Yes, it's all in the spreadsheet." "You guys should write a blog post on X." "We did. It was published last month." "When did we send this email?" "Yesterday. To all 20,000 people on the list." The conversations above happen regularly because of marketing silos. Nearly 65% of marketers admit that silos obfuscate the campaigns they're working on. How can you gain clarity into work being done when your...
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4 Strategies for Developing a World-Class Creative Team
Friday, 26 May, 2017
Marketing

4 Strategies for Developing a World-Class Creative Team

What's the one main challenge for anyone trying to create a world-class creative team? Finding the time to develop the team into an internal powerhouse that can compete with external agencies for the best and most inspiring work.  . According to a 2016 Paychex survey, 53% of employees claim they left their previous jobs because their "employers didn't care about employees," and 29% left due to "lack of skill development."    . On top of that, survey responses from the 2014 In-House C...
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5 Mistakes Marketing Teams Make with Collaboration
Thursday, 25 May, 2017
Marketing

5 Mistakes Marketing Teams Make with Collaboration

Marketing teams thrive on two things: coffee and teamwork. The former is the preferred lubricant that wakes teammates from stupor, while the latter is the grease that gets the gears of progress moving. But every now and then, even the most efficient marketing machine breaks down from lack of oil. That’s when you get legendary stories of epic marketing failures such as these. If you’ve ever been in one of these situations where teamwork (and project progress) grinds to a halt,...
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