Why Smart CMOs Are Making Workflow Automation Their Top Priority
Wednesday, 17 May, 2017
Marketing

Why Smart CMOs Are Making Workflow Automation Their Top Priority

Imagine this: you’re sitting in a meeting, discussing progress on a new campaign. The Creative Director, Julie, says she’s still waiting on final approval for the design budget. "Oh finance approved that last week," you say. "Didn’t you see the email?"  Then Mark, the Head of Product Marketing, announces, "I’ve just heard from Sales that they want all new collateral, including an updated PDF. Who has the time to work on that, and how will it affect our schedule?" Crickets. You head back...
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40 Top Tools for Maximizing Marketing Team Productivity
Friday, 12 May, 2017
Marketing

40 Top Tools for Maximizing Marketing Team Productivity

Pulling together a team with all the right skills to market your business should be the hard part - not how they actually work together. The bad news is that this challenge happens far more often than you would think. But the good news is with the right tools, you can turn around your team’s productivity issues and thrive... There are dozens of tools out there for every facet of marketing team productivity, but in this article, we’ll just look at the top tools that every member of you...
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The 9 Key Marketing Metrics Your CMO Actually Cares About
Thursday, 6 April, 2017
Marketing

The 9 Key Marketing Metrics Your CMO Actually Cares About

Whether you’re just starting out or need to revamp your current marketing strategy, defining the metrics that actually matter is the foundation for successful campaigns. After all, how can you pinpoint a proper strategy without understanding the goals you’re trying to accomplish?  Effective marketing is a science, not intuition—and that means you need to be tracking numbers, analyzing data, and measuring results.  Too many marketing organizations rely on basic metrics like lead volume an...
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Everything You Need to Know About Marketing Campaign Management
Wednesday, 5 April, 2017
Marketing

Everything You Need to Know About Marketing Campaign Management

There are countless marketing campaigns running all over the world at the same time (chances are, there's a few in your inbox as we speak). It's no wonder why people have become so immune to those "eye-catching" subject lines. With ad campaigns, email campaigns, trade show campaigns, print campaigns, etc... it's sometimes overwhelming, and due to their frequency, it can be difficult to decipher why you're even running them in the first place. Campaign management requires diligent p...
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Anatomy of the Perfect Blog Post (Infographic)
Thursday, 23 February, 2017
Marketing

Anatomy of the Perfect Blog Post (Infographic)

Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much more.  Whether you need help getting started with this special type of content marketing, or just want an easy way to keep track of blogging best practices, iSpionage has the perfect c...
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Marketing Operations: A Primer on the Fastest Growing Role in Business
Wednesday, 22 February, 2017
Marketing

Marketing Operations: A Primer on the Fastest Growing Role in Business

For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance.  And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of questions surrounding this relatively new field: What is marketing operations, and why bother with it? How does it fit in...
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7 Resolutions All Marketers Should Make for a Successful 2017
Thursday, 2 February, 2017
Marketing

7 Resolutions All Marketers Should Make for a Successful 2017

Time moves fast—but the marketing industry moves even faster. Changing customer needs, new campaign management tools and technologies, and emerging trends make it difficult to keep up and continue serving up fresh campaigns.  Now that 2017 is here, it’s time for marketers everywhere to review their strategies and make some new resolutions. What should you focus your efforts and resources on in the coming year? What ineffective strategies or old habits should you leave behind? Which trends w...
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5 Must-Haves in a Campaign Management Software
Tuesday, 24 January, 2017
Marketing

5 Must-Haves in a Campaign Management Software

  Ever feel overwhelmed by the amount of information you have about your customers? Their age, occupation, location, favorite breakfast cereal... what does it all mean!? There are so many tools and tips out there to help you obtain as much information as possible about the buyer's journey, but what do you do with all the information once you get it?  . That's where campaign management software comes in handy. No, we're not talking about political campaign management; we're talking...
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