5 Creative Innovators Who Stole Their Biggest Ideas
Friday, 11 November, 2016
Marketing

5 Creative Innovators Who Stole Their Biggest Ideas

  Never lie, cheat, or steal. I think we can all remember learning these three basic principles in our first ethics lessons as young children. And I think we can all agree that lying and cheating is definitely discouraged; stealing though, at least in the form of recycling ideas, can be appropriate when it comes to creative work. In fact, it may even make you famous.  . Now, we're not telling you to rip off the Harry Potter plotline for your own fantasy project. There are rules a...
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What's a Good Process for Content Approvals?
Monday, 7 November, 2016
Marketing

What's a Good Process for Content Approvals?

Like other marketing professionals, content marketers are constantly under the gun to deliver fresh content that feeds the successful content engine. Which means time is of the essence. Between brainstorming new topics and content pieces and then publishing or delivering final versions to the client, there is often very little margin for error. Conceptualizing and then writing the content must be followed immediately by an efficient review and approval process. The Problems with Approv...
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Fundamentals of Graphic Design: Tips for Non-Designers
Thursday, 3 November, 2016
Marketing

Fundamentals of Graphic Design: Tips for Non-Designers

With so many brands vying for customer attention in a sea of digital content, it’s more important than ever to use effective images that draw attention to your message and brand. But having Photoshop loaded on your work laptop doesn’t automatically make you a designer, and a bad visual annoys viewers (at best) and can attract the wrong kind of attention (at worst).  Good design is not something you can master overnight. There's simply too much to learn: the principles of brand identity, l...
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The Ultimate Creative Process Checklist
Thursday, 27 October, 2016
Marketing

The Ultimate Creative Process Checklist

"A checklist for creative processes?" I hear you say. "But that stuff just flows, man! Why would you want to make a stiff, formal list for something that should be organic and improvisational?" In his book The Checklist Manifesto, author Atul Gawande champions the usage of checklists because experts in any industry rely on checklists to walk them through the key steps of a complex procedure. Here's the thing: jazz improvisation can't happen without an understanding of the underlying...
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Get Ahead of the Competition with The New Rules of Marketing and PR (Book Review)
Monday, 24 October, 2016
Marketing

Get Ahead of the Competition with The New Rules of Marketing and PR (Book Review)

Just when marketers think they know it all, a fresh tactic, social media platform, or consumer trend emerges. The best marketing strategies embrace the fast-paced nature of the marketing environment. David Meerman Scott's The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly is the perfect tool for that. Discover why it is one of the best books on marketing in this book review. Su...
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Ready, Set, Go Pro: 7 Steps to Becoming a Network Marketing Professional (Book Review)
Tuesday, 18 October, 2016
Marketing

Ready, Set, Go Pro: 7 Steps to Becoming a Network Marketing Professional (Book Review)

What do Avon, Mary Kay, and Beachbody have in common? Besides the fact that they make you b-e-a-utiful, these companies are all examples of network marketing. This flexible business model involves selling products to personal contacts while also recruiting other salespersons, and it's revolutionizing marketing as we know it. Eric Worre reveals the secret to succeeding in this industry in his book, Go Pro: 7 Steps to Becoming a Network Marketing Professional. Are you ready to maximize your...
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What Quentin Tarantino Can Teach You About Creativity
Monday, 17 October, 2016
Marketing

What Quentin Tarantino Can Teach You About Creativity

  "A writer should have this little voice inside of you saying, 'Tell the truth. Reveal a few secrets here.'" - Quentin Tarantino . Since Adobe MAX announced Quentin Tarantino will be their Day 2 Keynote Speaker, we decided to take a look behind the camera and delve into the mind of the world-renowned writer/director.  . You're probably reading this because you're already familiar with some of Quentin Tarantino's work. Known for Reservoir Dogs, Pulp Fiction, Kill Bill, Inglouri...
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Managing Your Marketing Collateral from Start to Finish
Thursday, 13 October, 2016
Marketing

Managing Your Marketing Collateral from Start to Finish

"I need a one-pager for Dreamforce!" "Can we produce a postcard mailer for our Texas customers?" Any organization that's been around the block a few times will have a demand for marketing collateral — anything from one sheets used for conferences and leave behinds at client calls, to mailers sent via snail mail and even downloadable PDFs on your website. And while our march into digital materials proceeds, there still is a very real need for physical, printed collateral. Which means t...
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