7 Resolutions All Marketers Should Make for a Successful 2017
Thursday, 2 February, 2017
Marketing

7 Resolutions All Marketers Should Make for a Successful 2017

Time moves fast—but the marketing industry moves even faster. Changing customer needs, new campaign management tools and technologies, and emerging trends make it difficult to keep up and continue serving up fresh campaigns.  Now that 2017 is here, it’s time for marketers everywhere to review their strategies and make some new resolutions. What should you focus your efforts and resources on in the coming year? What ineffective strategies or old habits should you leave behind? Which trends w...
Read more
0 0 0
5 Must-Haves in a Campaign Management Software
Tuesday, 24 January, 2017
Marketing

5 Must-Haves in a Campaign Management Software

  Ever feel overwhelmed by the amount of information you have about your customers? Their age, occupation, location, favorite breakfast cereal... what does it all mean!? There are so many tools and tips out there to help you obtain as much information as possible about the buyer's journey, but what do you do with all the information once you get it?  . That's where campaign management software comes in handy. No, we're not talking about political campaign management; we're talking...
Read more
0 0 0
What to Look For in an Agency Management Software
Wednesday, 11 January, 2017
Marketing

What to Look For in an Agency Management Software

Whether you're in a marketing agency, advertising agency, or a boutique creative agency, you share the same need as these other groups to [1] collaborate quickly and [2] generate campaigns or creative assets that [3] clients must approve. It's all about speed of execution and efficiency of teamwork — all in the service of the customer. And in order to get things done, you must have the proper agency management software, ideally the best online tools that can bring efficiency to your agency...
Read more
0 0 0
How to Improve Your Social Media Marketing Productivity
Thursday, 8 December, 2016
Marketing

How to Improve Your Social Media Marketing Productivity

Social media marketing can be extremely time-consuming. Monitoring mentions, responding to comments, managing your engagement on multiple profiles and doing everything possible to ensure you get the best results from social media—it all adds up to a lot of time spent using and switching between different apps. A good social media management tool can save you a lot of hours, while also improving your results. This infographic lists 5 top social media management tools on the market righ...
Read more
0 0 0
5 Creative Innovators Who Stole Their Biggest Ideas
Friday, 11 November, 2016
Marketing

5 Creative Innovators Who Stole Their Biggest Ideas

  Never lie, cheat, or steal. I think we can all remember learning these three basic principles in our first ethics lessons as young children. And I think we can all agree that lying and cheating is definitely discouraged; stealing though, at least in the form of recycling ideas, can be appropriate when it comes to creative work. In fact, it may even make you famous.  . Now, we're not telling you to rip off the Harry Potter plotline for your own fantasy project. There are rules a...
Read more
0 0 0
What's a Good Process for Content Approvals?
Monday, 7 November, 2016
Marketing

What's a Good Process for Content Approvals?

Like other marketing professionals, content marketers are constantly under the gun to deliver fresh content that feeds the successful content engine. Which means time is of the essence. Between brainstorming new topics and content pieces and then publishing or delivering final versions to the client, there is often very little margin for error. Conceptualizing and then writing the content must be followed immediately by an efficient review and approval process. The Problems with Approv...
Read more
0 0 0
Fundamentals of Graphic Design: Tips for Non-Designers
Thursday, 3 November, 2016
Marketing

Fundamentals of Graphic Design: Tips for Non-Designers

With so many brands vying for customer attention in a sea of digital content, it’s more important than ever to use effective images that draw attention to your message and brand. But having Photoshop loaded on your work laptop doesn’t automatically make you a designer, and a bad visual annoys viewers (at best) and can attract the wrong kind of attention (at worst).  Good design is not something you can master overnight. There's simply too much to learn: the principles of brand identity, l...
Read more
0 0 0
The Ultimate Creative Process Checklist
Thursday, 27 October, 2016
Marketing

The Ultimate Creative Process Checklist

"A checklist for creative processes?" I hear you say. "But that stuff just flows, man! Why would you want to make a stiff, formal list for something that should be organic and improvisational?" In his book The Checklist Manifesto, author Atul Gawande champions the usage of checklists because experts in any industry rely on checklists to walk them through the key steps of a complex procedure. Here's the thing: jazz improvisation can't happen without an understanding of the underlying...
Read more
0 0 0
0