Welcome back to the weekly Work Management Roundup, where we bring you the best reads from around the web on productivity, work, and management. This week, we shine a spotlight on startups: how to do PR before you launch, how to find investors, what to ask job candidates, and even how to deal with failure. Read on!

10 PR Strategies to Follow When Launching a Startup (Pressfarm): You don't just launch on the day itself, you need to prepare weeks before. This article walks you through 10 steps to do BEFORE the official birth of your startup.

This Is Why So Many Entrepreneurs Can’t Find Investors (Fortune): In this opinion piece by Wrike CEO Andrew Filev, he argues that startups should move away from asking for investors in order to finance their product development. Instead, new companies should bootstrap until their product gains an audience and some traction before seeking funding.

We Got 10 CEOs to Tell Us Their One Killer Interview Question for New Hires (Quartz): While some of these questions resemble the eternal favorite "Where do you see yourself in five years?", there are a few that are unique. Whether you're searching or hiring, it's a good idea to take a look at what these CEOs consider the killer question that reveals the most about job candidates.

Treat Failure Like a Scientist (James Clear): With each experiment a scientist does, every failure becomes a data point that eventually leads to the right answer. Therefore, when failure comes, instead of sobbing in the pouring rain, roll up your sleeves and try again.

The Quarter of a Trillion Dollar App Bonfire (Medium): When 80% of the 1.2 million apps in the App store are considered "zombie apps" because they have so few users, it prompts the question: how did there get to be so many? The simplest answer: developers built their apps without first figuring out if there was a real audience for their product.

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