Marketing project management software

How project management software can help you manage your marketing projects

Marketing project management software can do a great job for you. It can help you meet deadlines and manage people, deliverables, creative pieces and approvals. You can plan advertizing campaigns, PR events and presentations, as well as effectively collaborate on text and artwork.

• Marketing project management software saves you headaches from spreadsheets, disconnected files and multiple versions of marketing materials. You can keep all critical marketing information well-organized and in one place. This improves the individual productivity of your employees and the organizational effectiveness as a whole.
• Instead of long email trails with attachments that can be easily tangled up and lost in your inbox in the course of correspondence, you can keep the task online and always get access to the latest versions of the artwork.
• Marketing project management software allows you to share parts of your marketing plan with your team members online. You can create a plan and assign tasks to your marketing managers, designers, search engine optimizers, copywriters. You can easily keep track of task completion. Marketing project management software allows your specialists to collaborate on their shared tasks seamlessly. They can bring copy and artwork to perfection, discuss SEO tactics and develop an online advertizing campaign. You will be always up-to-date on the progress, latest changes and results.
• When buying marketing project management software, you need to ensure that it is agile. It is very important to be able quickly adjust your marketing plan to frequently changing market conditions. Tools such as Wrike allow you to add tasks, allocate resources and optimize plans very easily. It takes only seconds to streamline team members' efforts toward the marketing goals.
• Marketing project management software can help you control subcontractors. If you outsource marketing jobs to freelancers or professional service providers, Wrike helps you keep track of their commitment.

Wrike reminds you about overdue tasks, issues automatic notifications when things change and always gives you the whole picture of the entire marketing plan. You can view your marketing plan on a timeline, evaluate the marketing campaign's progress and see what is done and what needs to be done. If necessary, you can reschedule tasks right on a timeline. The marketing plan can be shown according to the responsible person on the timeline, so you can drill down from the marketing perspective to the tasks of a concrete employee. This gives you unparalleled transparency of operations and a clear perspective of marketing efforts.

• Your projects can be initiated quickly by using templates
• Email discussions of copy and artwork can be attached to a task
• Superior group collaboration environment
• Easy sharing of files online
• Tracking approvals online
• Your project plan can be easily adjusted to the market conditions
• Ability to control employees and contractors easily

Wrike is easy-to-use, Web-based project management software for managing a wide range of marketing projects, from a simple print ad to a 30-page brochure, from the global launch of a new product to event management.