Ogilvy Australia Digitizes Their Process in Wrike, Increasing Efficiency and Transparency
Founded in 1948, Ogilvy is one of the largest advertising agencies in the world, with 450 offices in 169 cities. The Australian team, spanning three offices in Sydney, Melbourne, and Brisbane, serves clients such as BMW and KFC.
Ogilvy partners with clients to build their brands through ground-breaking advertising creative. Before Wrike, teams used a traditional paper-based workflow for projects to facilitate collaboration, alignment, and accountability at each stage of the process.
This process had several challenges, including manual tracking of status and approvals, limited ability to parallel track work, and limited visibility of project content and status.
Pedro Da Palma Rosa, Digital Operations Director of Ogilvy-Australia, saw an opportunity to improve the process by digitizing the creative brief and project management workflow. His goal was to give time back to teams: enable creatives to spend more time creating, and account managers to build more relationships and achieve client goals. Together with Steven Dunn, Senior Integrated Project Manager in Melbourne, and Ashley Risstrom, Senior Production Manager of Creative Studio in Sydney, they researched technology options and decided to pilot Wrike with their teams.
Da Palma Rosa wanted to automatically track every step of the process in a consistent way across all projects, including collaboration, changes, and agreements, and approvals by each stakeholder to facilitate hand-offs and new team member onboarding.
Streamlining the creative brief
Customers are able to complete the form at their convenience, with less back and forth, and Production is able to start the project faster," says Dunn. "I think the biggest benefit with the forms has been for our Production departments, our Print departments, and our Digital department," says Dunn. "It's the data capture functionality - it's fantastic," says Dunn. "The Digital people love it. The Print department loves it as well, and TV as well."
Ensuring top quality with a consistent process, every time
Transparency & visibility across teams, locations & devices
Conversations that accelerate work
Focusing teams & improving accountability
At the same time, all managers are able to see when each regional team is at full workload capacity, to effectively plan and set the right expectations with clients. "So, there's a lot more transparency on volume within the department at any one particular time," says Da Palma Rosa.