Marketing Campaign Template

Plan, launch, and track the performance of your campaigns with Wrike’s all-in-one marketing plan template.

event management template

All you need to manage marketing campaigns

Planning, executing, and tracking digital marketing campaigns can be difficult. How do you juggle multiple campaigns for different clients? How do you know if your messaging resonates with your target market and your buyer persona? And how can you show these results to your clients?

This marketing campaign planning template has all the tools you need to create impactful campaigns and succeed in your marketing strategy. Use Wrike to:

  • Break client campaigns into manageable phases
  • Track lead data and campaign performance
  • Share campaign ROI with clients

Why you need Wrike to plan your campaigns

Explore Wrike’s unique campaign management features and find out how they can benefit your team.

Streamline incoming requests
Create custom request forms to manage incoming tasks. Organize each request into a detailed task that gets assigned instantly to the right person. Add custom fields to ensure marketers or designers get all the info the need.
View real-time performance reports
Get an instant overview of your campaign performance with Wrike’s shareable reports. Analyze ad spend across various channels, monitor link clicks and conversions, and keep track of overall costs.
Combine key marketing metrics
Measure your campaign’s impact with metrics. Use Wrike’s first-of-its-kind performance aggregator across 50+ tools to combine all insights in one simple interface. Assess actual ROI to determine the effectiveness of each campaign.
Rapid online proofing
Speed up your marketing team’s processes with Wrike’s smart proofing software. Add feedback directly to visual assets, @mention colleagues to make changes quickly and seamlessly, and store your final versions in one place.
Deliver campaigns in record time

Deliver campaigns in record time

Free 14-day trial. Easy setup. Cancel any time.

Deliver campaigns in record time

How to use Wrike’s marketing plan template

Our marketing campaign management template can help you kick-start your projects in no time. Use it as a reference to learn how Wrike works or to launch your first campaign today. Wrike has plenty of features to help you get started.   

We have created an extensive guide to show you how to: 

Marketing campaign resources

Maximize your marketing campaign efforts with Wrike’s assets.  

Ready to try this template in Wrike?

Ready to try this template in Wrike?

Free 14-day trial. Easy setup. Cancel any time. 

Ready to try this template in Wrike?


  1. Outline specific goals for your marketing plan. Specific goals yield better performance and direction than even general goals
  2. Audit marketing activities to determine the success or failure of previous initiatives
  3. Conduct market research to determine the current market as well as your positioning around your target market
  4. Research, analyze, and subsequently determine the target audience for your marketing plan
  5. Decide on a budget and timeline for the marketing plan 
  6. Choose the marketing activities needed to achieve your goals. What channels should you invest in? What will your marketing team need to do in order to succeed?
  7. Create a marketing plan calendar for implementation. Assign key tasks to team members in order to create an element of accountability in this process
  8. Determine the process and timeline for re-evaluation, analysis, and adjustments to the marketing plan

You might be interested in these templates