Marketing Campaign Template

Planning, executing, and tracking digital marketing campaigns can be difficult. How do you juggle multiple campaigns for different clients? How do you know if your messaging resonates with your target market and your buyer persona? And how can you show these results to your clients?

This marketing campaign planning template has all the tools you need to create impactful campaigns and succeed in your marketing strategy. Use Wrike to:

Break client campaigns into manageable phases
Track lead data and campaign performance
Share campaign ROI with clients

Our marketing campaign management template can help you kick-start your projects in no time. Use it as a reference to learn how Wrike works or to launch your first campaign today. Wrike has plenty of features to help you get started.

We have created an extensive guide to show you how to:

Manage your task backlog with customizable request forms
Organize client campaigns with tailor-made folders
Accelerate your processes with unique team workflows
Track performance with shared dashboards

Marketing campaign resources

Maximize your marketing campaign efforts with Wrike’s assets.

Template Guide: Plan Your Marketing Campaigns With Wrike
Blog post: The Ultimate Guide to Marketing Campaign Management
eBook: How to Triple Your Digital Marketing Campaign Results
Guide: The Ultimate Guide to Marketing Project Management

How does the marketing campaign template work?

The marketing campaign management template allows users to plan campaigns, launch them successfully, and track performance using high-level calendars and dashboards.

How do I organize my marketing campaign?

Use the pre-configured dashboard in this marketing campaign plan template to get an overview of all the tasks within the project. To digest tasks better, simply organize your project into phases, build out your to-do list, and add assignees.

How do I get started with the marketing campaign template?

Get started by entering your business email and organizing your campaign with your pre-configured dashboard.

Is the marketing campaign template free?

Yes, this template is free to use as part of Wrike’s two-week trial. Simply enter your business email to begin organizing your marketing campaigns at no cost.

Who can use this template?

Whether you are marketing a product or service, this template can be used for a variety of marketing strategies. Email, social media, paid search, and content marketing are all integral components of this strategy. The key to success is to make sure the right marketing channels are used for your buyer personas.

What are the main elements of a marketing plan?

Marketing planning processes should include the following steps:

Outline specific goals for your marketing plan. Specific goals yield better performance and direction than even general goals
Audit marketing activities to determine the success or failure of previous initiatives
Conduct market research to determine the current market as well as your positioning around your target market
Research, analyze, and subsequently determine the target audience for your marketing plan
Decide on a budget and timeline for the marketing plan
Choose the marketing activities needed to achieve your goals. What channels should you invest in? What will your marketing team need to do in order to succeed?
Create a marketing plan calendar for implementation. Assign key tasks to team members in order to create an element of accountability in this process
Determine the process and timeline for re-evaluation, analysis, and adjustments to the marketing plan