Content Calendar Template
Use this guide to build the template in Wrike.
#Marketing
Develop a steady stream of content
Content marketing is one of the most effective ways to bring in new leads and build brand awareness. To maximize your efforts, it’s critical to create a pipeline for developing and publishing new content on a regular basis.
Our content plan template can help you create a steady stream of content and bring visibility to your whole organization. Use it to organize requests, accelerate approvals, and manage capacity. Plan out your schedule using our editorial calendar to track content by theme, product, title, topic, writer, and delivery date.
Why you need our content plan template
It’s difficult to track the status of content
Collect a backlog of ideas, assign tasks and update their status using a custom workflow, and monitor progress with easy-to-view dashboards.
Stakeholders are kept out of the loop
Capture internal stakeholder requests with a digital brief intake form. Allow external collaborators to provide feedback using a visual markup tool.
Teams are unaware of the content schedule
Create a pipeline for developing and publishing new content on a regular basis. Use the editorial calendar template to ensure a steady stream of content.
Ready to try our content calendar template?
Free 14-day trial. Easy setup. Cancel any time.
How to use our editorial calendar template
The guide will show you how to:
- Streamline your intake with request forms
- Categorize different content types in folders and projects
- Monitor progress with custom-built dashboards
- Track deadlines with tailored content calendars
Wrike’s editorial calendar template will take you through every step of the content planning process. Follow this simple guide to get your projects off the ground and hit your editorial targets.
Step 1: Streamline incoming requests
Are your content teams struggling to manage incoming tasks? Simplify the process with Wrike’s sample request form, tailor-made for content teams.
- Add custom fields such as requesting department, client name, relevant campaign, budget, and due date
- When the request is submitted as a task, click “Add assignee,” and choose an appropriate team member
- Set start and due dates so your teams can effectively plan their work schedule
Step 2: Build your editorial calendar
Now that your tasks are assigned, it’s time to create your editorial calendar using our content calendar template.
- Add a folder using the “+” button. Every time you create a new task (e.g., write a blog post), make sure it's tagged into this folder
- Create a custom workflow that accurately reflects all the different stages your content goes through. Some statuses you may want to include are: Planned, In Progress, In Review, In Design, and Published
Step 3: Track progress in dashboards
Wrike’s content plan template also includes pre-built dashboards with customizable widgets. This way, you can see how your content is developing and which pieces are overdue. You can share your dashboards with stakeholders to promote or use your content.
- Select Dashboards from the top menu. Click “+ New Widget” and then “+ Custom Widget”
- On the filter menu on the left, click “Show Workflows” and select your custom content workflow. Use the filter buttons to select the exact status and data you’d like to display
More than a content plan template
As well as our comprehensive editorial calendar template, Wrike also offers a range of versatile project management tools to help you manage your content, from visual assets to written copy. These features include:
Try Wrike’s platform for yourself to discover how it can be tailored to suit your content teams.
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Ready to try this content calendar template?
Free 14-day trial. Easy setup. Cancel any time.
FAQ
The content calendar template is a resource that helps content teams build and manage their publishing schedules and creative projects from start to finish. Build custom workflows and dashboards that suit the way your editorial team works.
Use the content plan template to brainstorm, assign, track, and archive content. Manage your editorial schedule and use the dashboard to monitor assignment progress. Custom workflows mean you can work according to your team’s exact processes.
You can manage editorial tasks such as preserving brainstorming meeting notes, planning content calendars, editing and proofreading content, creating custom workflows, assigning content tasks, and CMS upload duties.
No two editorial teams are the same. Customize your dashboard and configure your workflow statuses as necessary to move editorial content through the pipeline. Share dashboards and reports quickly with other teams and stakeholders.
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