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Marketing Operations Management Template

Manage every detail of your marketing operations with this flexible template. Use custom request forms to manage incoming requests, set up dashboards to visually track progress, and use reports to keep management informed.
  • Use this guide to build the template in Wrike.
#MarketIng Operations

Build a solid foundation for your marketing initiatives

Marketing operations management is a newer role at most companies, but a critical one as more and more data and technology are introduced into the marketing workflow. As you scale marketing in your org, marketing operations management activities may include forecasting, planning, campaign performance management, technical implementation, and reporting through a variety of analytics platforms.

Wrike is the perfect companion for these analytical marketing teams. Marketing operations management teams love the ability to manage every detail of their campaigns, while still being able to zoom out to get the big picture. Custom request forms make it easy to serve the greater marketing org, while reports make it a snap to provide visibility into progress. Scaling marketing and building out more comprehensive operations management into your organization is essential for sustained growth. A custom Wrike template can help your marketing operations team execute at new levels of efficiency.

Why you need this template

<h5>Requests come from multiple sources</h5>
Requests come from multiple sources

Use Wrike to build a custom request forms so all projects can be properly assigned, managed, and tracked. Store campaign assets in Wrike and clearly label your files. Further context can be provided through comments and @mentions.

<h5>Teams are not in alignment</h5>
Teams are not in alignment

Communicate, share data, check schedules, and access assets in Wrike. Using comments and @mentions, all communication around a project is kept in context and chronological order, making it easy to stay on the same page.

<h5>It's difficult to make sense of the data</h5>
It's difficult to make sense of the data

Break down quarterly goals into a handful of specific projects. Brainstorm ideas and create a list of actionable tasks, then map them to a timeline. Divide your timeline into weekly sprints and attach reports for each campaign to this single source of truth so everyone has visibility.

<p>Ready to try this template in Wrike?</p>

Ready to try this template in Wrike?

Free 14-day trial. Easy setup. Cancel any time.
<p>Ready to try this template in Wrike?</p>

How to build a Marketing Operations Management Template in Wrike:

Build a request form

Start by building a custom request form to manage incoming work.

  1. Click on your name in the top-right corner, go to Account Management, and click on the Request Forms tab on the left.
  2. Click + New form and give it a name.
  3. Click Select folder and choose the folder where tasks associated with this request submission should be added.
  4. Click Select user and choose who the task should be assigned to.

Add fields to your form by selecting + Question. There are a number of field types available including:

  • Short answer
  • Paragraph
  • Dropdown
  • Checkboxes
  • Date field
  • File attachments

Hovering over any question brings up the Add conditional branching or assignment button. Click this button to direct users to new pages or to assign requests to specific team members.

Once you've finalized your request form, click Publish to save the request and make it available to your team in the workspace. Once a request is published, all users can see it and use it to submit requests.

Create a Custom Workflow

Click on your name in the top-right corner and go to Account Management. Select Workflow from the menu on the left. These are the preconfigured workflows for your account. Customize them by creating new workflows or editing existing ones. By default, new tasks will be tagged with the first status in your Active group. Only tasks included in an Active group status will be included in your notifications, email digests, and searches using the default filters.

Build Custom Dashboards

When you combine custom statuses and dashboard widgets, you gain instant visibility into just the areas and processes you want to monitor. Here's how to create a useful dashboard widget using one of your custom statuses.

  1. Select Dashboards from the top menu.
  2. Click + New Widget and then + Custom Widget.
  3. On the filter menu on the left, click Show Workflows and select your custom workflow.
  4. Use the filter buttons to select the exact status and data you’d like to display.
  5. Repeat this to build a custom dashboard showing all of the information you’d like to see on your board.

Create a Custom Report

  1. Select Reports from the top menu.
  2. From the menu, select + New Report From Scratch to create a custom report.
  3. On the next screen, select the report type, source data, filters, and layout to build your report.
  4. To access the report, click Save and View.

Reports can be shared with other team members by clicking the Share button. You can also export them to Excel or send them by email by clicking the three dot (...) menu.


<p>Ready to try this template in Wrike?</p>

Ready to try this template in Wrike?

Free 14-day trial. Easy setup. Cancel any time.
<p>Ready to try this template in Wrike?</p>

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