Marketing operations management is a newer role at most companies, but a critical one as more and more data and technology are introduced into the marketing workflow. As you scale marketing in your org, marketing operations management activities may include forecasting, planning, campaign performance management, technical implementation, and reporting through a variety of analytics platforms.
Wrike is the perfect companion for these analytical marketing teams. Marketing operations management teams love the ability to manage every detail of their campaigns, while still being able to zoom out to get the big picture. Custom request forms make it easy to serve the greater marketing org, while reports make it a snap to provide visibility into progress. Scaling marketing and building out more comprehensive operations management into your organization is essential for sustained growth. A custom Wrike template can help your marketing operations team execute at new levels of efficiency.