Posts by Lionel Valdellon
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Lionel Valdellon

Lionel Valdellon

Lionel is a former Content Marketing Manager of Wrike. He is also a blogger since 1997, a productivity enthusiast, a project management newbie, a musician and producer of electronic downtempo music, a father of three, and a husband of one.

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The Wrike Playbook: 11 Unique Ways to Use Wrike
Wrike Tips 3 min read

The Wrike Playbook: 11 Unique Ways to Use Wrike

At its core, Wrike is an easy-to-use tool for streamlining the internal project management and collaboration processes between team members, whether they’re in the same office or separated by an ocean. However, even though Wrike began as a project management tool, today it is so multifaceted and flexible that our customers have started using Wrike to solve problems in other areas of work. We want to share some of these unique reasons to use Wrike, in case these stories hit a nerve for your team. You might just discover a better way to solve a problem your team is facing. Take a moment to browse The Wrike Playbook, and see how Wrike can help your business improve the way you work: The Wrike Playbook — 11 Ways to Get Things Done with Wrike Here are 11 great reasons we’ve seen customers use Wrike. Sometimes Wrikers even choose to implement several (or all) of these workflows into their account to accommodate multiple teams: Project Management: Manage projects large or small Team Collaboration: Have discussions right next to the related task Content Publishing: Build a complete publication workflow for blogs, multimedia, etc. Product Development: Map out a product lifecycle Event Management: Plan and coordinate all the moving parts at an event Onboarding/Training: Get a new hire up and running Simple To-Do List: List your quick-and-easy tasks and chores Productivity Aid: Capture all your thoughts and ideas in one place Objectives & Key Results: Track your and your organization's goals Reference Folder: Bookmark and share all your favorite sites Intranet/Informal Watercooler: Chat about the weather or latest cat videos Tweak Wrike To Your Needs If this post has inspired you to customize Wrike to more completely suit your needs, check out more unique Wrike use cases.

How to Launch a Product in 2 Weeks (Work Management Roundup)
Leadership 3 min read

How to Launch a Product in 2 Weeks (Work Management Roundup)

Friday is here, which means the Work Management Roundup is back with links to the week's helpful articles on productivity, product management workflow, startups, team building, management, and technology. Read on! From Zero to Product in 14 Days (Medium): Ben Hoffman walks us through how he and his team built Venture Route in two weeks. An insightful look into the planning and execution of a startup's minimum viable product aimed at serving the VC community. Singing is the Best Team-Building Exercise, Study Shows (Yahoo! Finance Canada): Here's something that our colleagues in Asia have known for quite some time — karaoke singing is an awesome team activity. It allows people to let their guard down in a fun setting. All you really need is a venue... and maybe some Bon Jovi. The One Side Project per Year Challenge (Medium): Stuck wondering which side project to spend time doing? Here's a suggestion: start one side project per year. You dispense with analysis paralysis by cutting down your choices to just one and you set a 12-month time frame that forces you to buckle down and get to work. Tony Schwartz’s Internet Addiction (and Why You Should Care) (Cal Newport's Study Hacks): When a person like Tony Schwartz admits he struggles with cutting back his Internet time, that's when you know it's a serious problem. He's made a career out of coaching people to reach their full potential and yet found it easier to quit soda and alcohol than to lessen screen time. Let's face it: his struggle is our struggle too. Digital Natives: Creating and Maintaining a Work/Life Balance at Home (Fresh Business Thinking): Three concrete strategies on maintaining productivity even within a potentially distracting home office setting. More Work Management Reads Think About This: Dropbox’s Move Reminds Us Teams Must Evolve Beyond Email (Wrike) 50 Free Apps to Make you an Incredibly Productive Person (Fast Company) 23 Best Productivity Hacks of the Year (Inc) Go Try This: Stock Your Break Room for Better Productivity [Infographic] (Wrike) 5 Rules for Building a Family Friendly Startup for Grownups (Fast Company) 9 Aggressive Time Management Techniques (Sharepoint Aaron) Browse The Work Management Roundup on Flipboard If you use Flipboard on your mobile device, then you can choose to read these links via The Work Management Roundup magazine. View my Flipboard Magazine.

Team Conflict & Conflict Resolution: The 2-Minute Guide
Collaboration 5 min read

Team Conflict & Conflict Resolution: The 2-Minute Guide

Conflicts appear when there is a perceived threat. Here's how to resolve them quickly.

Scrum for Newbies: How to Use Scrum to Tame Chaos
Project Management 10 min read

Scrum for Newbies: How to Use Scrum to Tame Chaos

Scrum is a great tool for managing complex projects and multiple tasks. If you're starting out with it, here are some tips from wise Scrum Masters and Scrum evangelists.

The Secret to Being a Great Boss (Work Management Roundup)
Leadership 3 min read

The Secret to Being a Great Boss (Work Management Roundup)

We're back with the Work Management Roundup after last week's all-too-brief Thanksgiving break. Which means we've collected a number of links from the past week and a half — good reads which should get you back on the productivity track. Read on! Radical Candor — The Surprising Secret to Being a Good Boss (First Round): Over on the First Round blog, Kim Scott shares the single most important thing a boss can do: focus on guidance. Giving it, receiving it, and encouraging it. This guidance needs to be given with "radical candor", which just means criticizing their work honestly, but with personal care for your employee's growth. How to Survive 8 Straight Hours Of Meetings (Fast Company): Some smart strategies for getting through a day that is wall-to-wall meetings. Sample tip: schedule breaks between meetings so you can grab a bite to eat if needed. Sweden Experiments with Six-Hour Workday (The Guardian): Meanwhile, a Swedish retirement home is trialling shorter work hours. Result: better well-being of nurses, higher standard of care, lower turnover. Only drawback: having to hire more people to cover the increased number of shifts. 28 Ideas for Becoming 5 Times More Productive Every Week (Medium): Thomas Oppong puts together a massive collection of productivity tips to use throughout the day. 4 Reasons Your Project Board Isn't Working (Girl's Guide to PM): Just because your team has a project board doesn’t mean they'll use it or find it valuable. Here are four reasons why they fail. If I Knew Then... Julie Masino (Crain's SF): Sprinkles Cupcakes CEO Julie Felss Masino shares how one mistake shaped her business philosophy and taught her empathy because people are your greatest asset. More Work Management Reads Think About This: Tech Employers Bend Over Backward to Shower Their Workers with Unusual Perks (Mercury News) The Decline of the Office Holiday Party (Bloomberg) Email Won’t Be Used in 10 Years, Says Wrike CEO Andrew Filev [Video] (Silicon Republic) BYOA — Too Much of a Good Thing? (Digital Marketing Magazine) Go Try This: How to Deal With Jerks in the Workplace (Fast Company) 6 Tips for Working With Developers (Hubspot) 25 Top Tools for Maximizing Marketing Team Productivity (Wrike) How to Select the Best Business Collaboration Software – Advice from Experts (Mikogo) The Most Valuable Social Media Tool You are Overlooking (Forbes) 5 Lessons for Creating 'Viral' Content From BuzzFeed (Huffington Post) Browse Productivity Works on Flipboard If you use Flipboard on laptop or mobile, then you'll enjoy our magazine on productivity tips. Check out Productivity Works or click on the widget below: View my Flipboard Magazine.

Wrike App Gets a Bold Redesign for Android 5.0 Lollipop
News 3 min read

Wrike App Gets a Bold Redesign for Android 5.0 Lollipop

Wrike's app for Android™ has been redesigned for the latest Android OS update, Android 5.0 Lollipop. Because we want you to be the first to benefit from the latest innovations in the mobile space, the redesigned Wrike app now boasts the same bold colors, fluid animations, and simplified layouts that characterize Lollipop. What's distinct about the Lollipop OS and the design principles it was built from (Google calls it Material Design, we call it "awesome") is its emphasis on simplicity and on being able to know where you are in the app at all times. These characteristics are now front and center in Wrike. ?ere's a quick rundown of what's new in the updated Wrike app: - Gorgeous new design: Round avatar photos, and a redesigned task list and task view so you get a clearer look at your tasks. - Better navigation & performance: Whether you're viewing your task list or your Activity Stream, navigation is now improved and more fluid. - NEW! App Notification Center: You won't miss any @mentions or new assignments with this latest mobile addition. And don't forget, we just released three all-new features for Android: Multiple Dashboards, Time Tracker, and 3 new Android home screen widgets — Stream, Task list, and Add new task. If you haven’t downloaded the app yet, get it on Google Play and send us your favorite screenshot of the Wrike Android app in action. We’d love to see how you Wrike on the go!

10 Marketing Mistakes to Avoid At All Costs
Marketing 3 min read

10 Marketing Mistakes to Avoid At All Costs

With the business landscape forever in flux and changing at a rapid pace, it's tough being a marketer. You have to constantly learn and master new technologies, communication platforms, and audience pains all at the same time. And it's dreadfully easy to make a mistake. In the Slideshare below, we list 10 marketing mistakes that can be fatal for companies. With proper planning, careful execution, and the appropriate tools to help, you can make sure your team doesn't make these mistakes in your next marketing project! 10 Marketing Mistakes You Should Never Commit The 10 Marketing Mistakes to Avoid 01. Trying to be everything to everyone You can't solve everyone's problems. You have a target audience, an ideal customer. Segment your lists. Aim for the sweet spot. Don't try to be a Swiss army tool. 02. Trying to go it alone Activate your network, followers, influencers, or partners to grow your brand's presence. Get them involved in helping you create and promote inspiring stories, great visual content, or helpful resources. 03. Ignoring SEO If you ignore SEO, you’re chances of being found on the web diminish considerably, and your business will never gain the online credibility it needs for search engines to send you the right visitors. 04. Following each new trend Do you look into each and every new trend or strategy before making moves? That could be burning your team out and severely limiting the impact of your marketing. 05. Promoting your brand on social media all the time Nothing's more boring than the dinner guest who only talks about himself. Don't be that guy. Instead, be helpful, be genuine, share stuff which your contacts will find useful. 06. Running your campaigns with email/spreadsheets Using the wrong tools will result in lost productivity and inefficiency. The quality of your work and the swiftness of your response time will suffer. Instead, use a proper work management tool — like Wrike. 07. Working in silos Are your Lead Gen, Content, SEO, Web, and PR teams working from the same playbook? Are you aligned with the Product and Sales priorities as well? Working in silos will kill your growth potential. 08. Not measuring your efforts Always measure and adjust your plan according to the results of previous performance. Make sure your efforts are not being wasted by posting/emailing at the wrong time or to the wrong segments. 09. Forgetting your current customers Do you stress about growing awareness and bringing new prospects into your sales cycle, but forget about who's paying the bills today? Don't ignore your current customers — keep them happy, focus on repurchase and retention, and don't forget about upselling when it will benefit your current clients! 10. Forgetting "calls to action" Do readers of your blog know where to go when they're done reading? Do you give visitors to your web pages a place to click next? Do you have CTAs on key social sites and profiles? A few examples of good CTAs: — When you create an eBook landing page, clearly let your visitors know that they can download the book. — When you write blog posts, end with suggestions: "read this article next", "share your thoughts", or "give our product a try". What do you consider a deadly marketing mistake? Hit the comments and tell us what other marketing mistakes can tear a company down.

Agile Marketing: Buzzword or Top Strategy for Fast-Paced Marketing Teams?
Marketing 7 min read

Agile Marketing: Buzzword or Top Strategy for Fast-Paced Marketing Teams?

Is "Agile marketing" really just an overhyped term for what marketers have been doing all along? Or is it the effective method for managing campaigns that believers say it is?

Can't We All Just Get Along? How to Collaborate with Relatives on Thanksgiving
Collaboration 3 min read

Can't We All Just Get Along? How to Collaborate with Relatives on Thanksgiving

Thanksgiving is that time when families come together to give thanks for all the good things that happened throughout the year. There's turkey, conversations, overflowing food, and, boy, can there be drama. For many of us, it seems like the minute you need to collaborate with your relatives on a project as major as Thanksgiving dinner, friction appears. So how do you deal with this? How do we all just GET ALONG?     We previously posted about how to project manage Thanksgiving dinner, so check that out first for some solid tips on making sure the dinner is successful and pleases all stakeholders.  What we want to underscore however, is that there are concrete ways to ensure smooth collaboration, even among the prickliest of in-laws. Our tried-and-tested tips:   1. Over Communicate Details and Expectations. Communicate the important dates and times: which days and what times people are arriving, what time you're serving the food on the day itself, etc. Include your expectations for the type of menu you want to serve. But remember, make sure you communicate that this is a suggestion only. Because if you want to avoid friction you need to pay attention to tip #2.  2. Don't Micromanage!  Collaboration is about each person bringing in their ideas and contributing to a whole. This means: allow your collaborators to chime in with their ideas for food, decor, music, whatever else you need. Don't dictate what they bring. Allow it to come from them. Even if it doesn't fit with your idyllic vision (e.g. someone just volunteered to bring chicken curry for a themed Italian dinner), don't shut them down. If they're dead set on bringing it, you'll only create ill will by blocking them. Simply remind them about the suggested theme, but in the end, let them bring what they want. Hold on. Are you frothing at the mouth already because your vision for a perfectly themed dinner won't be fully realized?  Then you need #3. 3. Accept the Chaos Gracefully.  Thanksgiving dinners will always generate a small percentage of havoc. It's part and parcel of the family experience, of people living far apart coming together. People might bring weird desserts. In-laws may make comments about your shabby decor. Or about one another's inferior cooking techniques. Or about Aunt Emma's affair. Smile! Be gracious! And if needed, there's a bottle of Chardonnay in the back of the cabinet that you can use to soothe your nerves.    4.  Look at the Silver Lining. In the end, it all boils down to how you choose to perceive the final product. You have a home full of loving (though maybe sometimes exasperating) people gathered about you, and a feast that would feed several starving nations twice over. Even if it doesn't go according to the plans in your head, you've come up with a product (the dinner, the experience) that still somehow pleases its intended audience (your family, loved ones, in-laws, out-laws). And THAT, my dear friends and blog readers, is what it's all about.  Cheers, and happy Thanksgiving!  IMAGE CREDITS: Kenny Louie on Flickr. Some rights reserved. 

6 Ways to Make Sure You Unplug and Recharge During the Holidays
Productivity 3 min read

6 Ways to Make Sure You Unplug and Recharge During the Holidays

Thanksgiving is coming. You'll finally be on vacation. The leftovers from the family feast will be stored in the refrigerator and all your Black Friday presents will be opened, installed, and played with. So what next? I'm betting half of you will check your work email just to see if there are any fires to put out. But hold on; don't give in to the urge right away. The challenge to keep work from interrupting your well-deserved vacation is difficult. According to the Randstad US Employee Engagement Study released just this August 2015, 46% of US employees worry about work while on vacation, and 49% are stressed upon their return. Yikes! You can avoid that extra stress by following these 6 very easy steps to truly enjoy your vacation and recharge: 1. Close Your Open Loops The only real way to enjoy your vacation guilt-free is to tie up loose ends before you get to your holiday destination. This involves informing your team about your travel schedule and ensuring there is a point person who can be contacted while you're away. Traditionally, vacationeers set up out-of-office messages for email and phone so everyone knows you're away. While some entrepreneurs consider this kind of disconnecting losing out on opportunities for future business, going offline is really the only way to vacation stress-free. Just ensure all tasks with deadlines that fall within your time off are delegated to someone else, or else postponed for your return. 2. Do Last Minute Work at the Airport In case you need some last minute work done before you begin relaxing, then make use of your airport time and the downtime you have on the flight. Just make sure you pack all the needed gear. 3. Put the Work Apps Away In general, your vacation will be more enjoyable if you can close down your work apps  and resist checking your work email. Also, turn off your notifications! We won't suggest you lock your phone away in the hotel safe or in the hallway closet — because we know you can't do it (and neither can we). 4. No Devices at Mealtime Designate all mealtimes as periods where devices are put away and face-to-face conversation can be had. That's how our grandparents used to do it! 5. Jot Down Ideas, Old School If an idea comes to you related to work, don't open your computer and get sucked into doing work. Instead, jot down notes using a pen and a small (analog) notebook. Then put them away for later reference. 6. Set a Timer If Needed If work is truly inescapable during your vacation, then set a Pomodoro timer for yourself and stick to a strict 25 minutes of work per day. A lot can be done in 25 minutes if you know that's your only window. If you need more than that, then prepare for some backlash from family and/or friends. How Do You Recharge? Just remember that vacation is your chance to get away from the stress of work and the politics of the workplace. If you invite the stress back in by engaging in work-related tasks, you're wasting a perfect opportunity to recharge the spirit and return to work ready to face all its various challenges. Have a tip for maximizing your vacation? Share it in the comments.

9 Keys to Staying Productive at the Airport
Productivity 3 min read

9 Keys to Staying Productive at the Airport

With Thanksgiving just days away, many of us will be flying back home to enjoy family, feasting, and some much needed rest from the last few grueling weeks of work. Before you cut the cord and proceed to the airport without your work devices, use that boring downtime waiting through plane delays to complete a few last-minute tasks, so you can completely relax during the holiday. Not sure how to focus in such a hectic environment? Read on for our best practices on working while in an airport. I. Your Airport Kit Pack All Your Gear: Your phone charger, your laptop and power cord, all necessary cables and external drives, plus analog stuff. And always bring your own power strip. It makes life easier when battling strangers over the limited number of outlets; it's also a great way to instantly make new friends. Set Your Playlist: Along with the gear, prepare your playlists on your mobile device. Load up the podcasts you want to listen to or the music you'll need as background for working. Don't assume your WiFi connection will be reliable. Bring the Cans: Make sure you bring along a good pair of noise-canceling headphones. This will probably be the only way you can override the noise in airports and on the plane. It's also your best solution to help you get into the flow. II. How to Work While You Wait for Your Flight Arrive Early: The first trick for getting in the right frame of mind for last-minute productivity in the airport is to arrive a little bit earlier and get through the check-in lines before they burst with everyone's pent-up holiday entitlement and (sometimes) rage. Find a Home Base: Once that's done, find a good spot as your home base. You might be familiar enough with the airport to know where to settle down. But if not, use Foursquare to get crowd-sourced recommendations for places to work near electrical outlets. The ideal places are airport restaurants, airport lounges, sometimes even a chapel if there is one. The absolute worst place to work is the boarding area where the noisy, swelling crowd will distract you faster than you can load Facebook. Use Airport Lounge 1-Day Passes: If you're already someone who frequent these hallowed areas, proceed to the next section. If you aren't, it may be good to know that some airport lounges offer one-day passes which give you: free WiFi, snacks, and even have complimentary drinks. Most importantly, these spaces are relatively comfy, quiet, and electrical outlets abound. Focus on the Busywork: Working at the airport may not be the best place to do high-level problem solving or brain-heavy creation. Depending on how long you have, this might be the perfect time to clear out your email inbox, organize the files on your downloads folder or desktop, even organize your notes in Wrike. Brainstorm Ideas on a Notebook: Layovers can also be a time to think over ideas for projects you want to work on in the next six months — whether these are personal or work projects. Get Some Exercise: In the absence of any motivation to get work done, you can still keep yourself from vegetating in the boarding area by walking around. Get some exercise. Do some pushups or crunches. Just stay away from the candy shop. More Road Warrior Tools and Tips If you're constantly traveling for work, then you should check out our recommendations for travel gear and travel tips.

Android App Updated with Dashboards, Time Tracker, and New Widgets
News 3 min read

Android App Updated with Dashboards, Time Tracker, and New Widgets

In the effort to make project collaboration on the go even more efficient, we recently empowered the Wrike app for Android™ with three important features that many of you requested: the familiar multiple Dashboards and time tracker, as well as three all-new Android widgets. 1. Multiple Dashboards: Just as in Wrike's desktop version, you can now create multiple Dashboards in the Wrike app for Android. Instantly scroll through to see project statuses, meeting updates, and your most important tasks.  2. Time Tracker: We've adapted another powerful desktop feature to bring it to you on your Android device. Track the time you spend working on tasks while you're on the go. Keep accurate time logs no matter where you are by clicking the familiar time tracking button. 3. Android Widgets: This is an exciting, all-new feature specifically for our friends using Android devices — you can now add three different Wrike widgets right to your home screen: + Add new task. This simple widget has a plus button that allows you to create a new task in a pre-defined Wrike folder. Perfect for those times when you need to capture an idea and don't want to log all the way into the app. + Stream. You can display Activity Stream updates for the whole account or for a particular folder, and apply your chosen filters. Staying on top of all your updates is now as easy as glancing at your home screen. + Task list. Like the stream widget, you can also choose to display a list of tasks from within a specific folder. You can keep track of: tasks for a particular project, your own to-do list, or tasks you've assigned to someone else.  If you haven't downloaded the app yet, get it on Google Play and send us your favorite screenshot of the  Wrike app in action. We'd love to see how you Wrike on the go! 

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