Form the initial outreach to the close of a deal, salespeople need to be prepared to nurture their relationships with customers by providing helpful and accurate information. Sales assets are all of the materials and collateral that can help move potential customers through the buying cycle. It’s critical that sales teams know and trust all of the sales assets that are available to them so they can use them effectively.
Start by organizing your existing assets into folders for easy access and organization. Next, build a custom request form so your sales teams can make requests for content pieces and assets they see a need for. Lastly, tag your content through custom fields for easy browsing. This will help you maintain your library in an organized way and easily spot any gaps.