Creative Brief Template

A digital creative brief template for defining goals, establishing scope, setting expectations, and starting creative projects off on the right foot.

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#Creative Teams#Agencies

Clarify goals and define scope to ensure a successful creative project

A creative brief is the foundation for all sorts of creative and marketing projects. It defines the audience and purpose for the work requested, establishes scope, and helps set expectations to ensure the project is successful. The key elements of a creative brief include identifying who the stakeholders and project owners are, the objective of the project, a profile of the audience, and specific details about the desired deliverable.

Start by creating a custom, dynamic request form to collect all of the necessary project details up front. Next, build a custom dashboard for traffic control and to ensure each project is organized and assigned to the appropriate team members. Last, use the Gantt chart view to visualize the project on a timeline and ensure alignment.

Why you need this template

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How to build a Creative Brief Template in Wrike

The guide will show you how to:

  • Build a request form to start creative projects
  • Create a workflow and dashboards to manage incoming work
  • Use a Gantt chart to visualize the project timeline and ensure alignment

Build a creative request form

Start by building a custom request form to collect all of the information needed to start your project. These details will differ depending on your organization, the request, your audience, and other factors. Try to maintain a balance between keeping the form brief enough that people will actually use it and comprehensive enough that your team gets all of the details they need. A few questions the form should answer are:

  • What is being asked for?
  • Why is this being asked?
  • Who is the target audience?
  • What is the objective?
  • What is the format?
  • What is the tone and message?
  • What is the final deliverable?
  • What is the budget and timeline?
  • Who are the stakeholders?
  • Who gives the final OK?

To build a new request form:

  1. Click on your name in the top-right corner, go to Account Management, and click on the Request Forms tab on the left.
  2. Click + New form and give it a name.
  3. Click Select folder to specify where tasks associated with this request should be added.
  4. Click Select user and choose who the task should be assigned to.

Add fields to your form by selecting + Question. There are a number of field types available including:

  • Short answer
  • Paragraph
  • Dropdown
  • Checkboxes
  • Date field
  • File attachments

Hovering over any question brings up the Add conditional branching or assignment button. Click this button to direct users to new pages or to assign requests to specific team members.

After you've finalized your request form, click Publish to save the request and make it available to your team in the workspace. All users can then see it and use it to submit requests.

Create a Custom Workflow

Click on your name in the top-right corner and go to Account Management. Select Workflow from the menu on the left.  These are the preconfigured workflows for your account. Customize them by creating new workflows or editing existing ones. By default, new tasks will be tagged with the first status in your Active group. Only tasks included in an Active group status will appear in your notifications, email digests, and searches using the default filters.

Build Custom Dashboards

When you combine custom statuses and dashboard widgets, you gain instant visibility into just the areas and processes you want to monitor. Here's how to create a useful dashboard widget using one of your custom statuses.

  1. Select Dashboards from the top menu.
  2. Click + New Widget and then + Custom Widget.
  3. On the filter menu on the left, click Show Workflows and select your custom workflow.
  4. Use the filter buttons to select the exact status and data you’d like to display.
  5. Repeat this to build a custom dashboard showing all of the information you’d like to see on your board.

See the project timeline

To get an overview of the project, click on the folder containing your project in the folder tree on the left, and then click on the Gantt Chart view. This displays the project and all tasks and dependencies on an interactive and dynamic timeline. You can focus on one phase or view the entire project. To adjust the length of any task, simply drag the due-date marker. Milestones are fixed and must be rescheduled independently.  

Ready to try this template in Wrike?

Enter your business email
Free 14-day trial. Easy setup. Cancel any time.

Creative Brief Template resources

Learn from insightful case studies, ebooks, and whitepapers.