Navigating the Shift to Efficient Marketing: Leverage Wrike for Maximum Results
Please note: As of October 26, 2023, the Marketing Insights add-on is no longer available to new customers. Don’t worry, our award-winning software still offers robust support for marketing teams to measure and report on performance data. Check out our pricing page or contact our sales team for more information. Following an era of “growth at all costs,” many organizations are pulling back due to the uncertain economic climate, and efficiency is now the name of the game. In an effort to improve efficiency, marketing teams are tightening their budgets and focusing on campaigns that produce maximum results. Delivering value to customers and stakeholders is more important than ever, and having real-time, end-to-end visibility into campaign performance is crucial for marketing success. To achieve this, teams must efficiently execute impactful multi-channel campaigns and measure their outcomes. Easily digestible data is essential for understanding and sharing marketing impact with stakeholders. However, limited visibility across campaigns and channels makes this challenging. Different teams often manage channels and produce separate reports, resulting in time wasted consolidating resources and findings. This is where Wrike comes in, offering unparalleled support as a comprehensive work management platform for marketing and creative teams. The need for a single source of truth The pressure is on for marketing teams to prove their strategies are driving results, despite having fewer resources to execute work. Identifying and implementing impactful campaigns across multiple channels and measuring success is a challenge if you don’t have real-time visibility across every project and campaign. And what’s hampering that visibility? Too many disconnected apps. As a result of remote and hybrid work, organizations deployed more applications to support disparate teams, and marketers now use 15 apps on average each day to complete work. Because of this surge in applications, employees and heads of departments find it increasingly difficult to understand exactly what work is underway and its progress; what has been completed; and how that work relates to, supports, or even counteracts strategic initiatives and company goals. The result is the Dark Matter of Work. Just as CERN identified Dark Matter as the “invisible” content that makes up 95% of the mass of the universe, the Dark Matter of Work represents activity and information that we can’t immediately see but that has a powerful influence on everything around it. Dark Matter exists in texts, apps, video calls, spreadsheets, and conversations, and has a gravitational mass that can easily pull business and projects in the wrong direction. Most business function leaders only have visibility into 55% of the work taking place within their departments. And only 37% of business leaders understand how their teams are performing against goals and objectives. Marketers need an integrated platform to easily access and present performance metrics and communicate impact more meaningfully. This is where Wrike excels. Try Wrike for free Introducing improved Wrike Marketing Insights: The game changer for marketing teams Wrike is the only work management solution empowering marketers to optimize cross-channel ROI and ad spend to connect end-to-end processes and bring together campaign management, asset production, and performance insights into a single platform, allowing marketing teams to move at the speed of digital. With Wrike Marketing Insights, marketers can integrate 15 popular digital tools across advertising, social media, and marketing automation and watch their data roll in, automatically giving them 360-degree visibility into full-funnel performance insights. That way, teams can easily identify high-performing initiatives while flagging those that underperform and pivot as needed within their workflow for optimization. Wrike Marketing Insights also provides instant access to project status, campaign performance, and resource investments. By opening metrics up to all and breaking down team silos, Wrike increases operational efficiencies across the entire organization and allows marketing teams to move much faster and more successfully. Here are just a few ways marketing teams can use Wrike Marketing Insights: Creative: Wrike enables creative teams to work in a connected way in one centralized location. From asset creation, review, approval to publishing and tracking. Creative teams can see the return on assets and show the impact they make. Digital: Campaigns that are integrated through various channels have many touch points and Wrike allows them to have the essential visibility and insights that they need to identify the impactful campaigns. With Wrike they can achieve full-funnel visibility into their performance and innovate as they go in an easy to use interface. Marketing Ops/Project Management: Align all marketing teams and gain visibility into how efforts translate to campaign success metrics. Wrike allows them to focus on initiatives that drive the most impact and quickly identify problem areas. Try Wrike for free Wrike’s a cut above the rest The post-pandemic challenges in marketing demand a robust and comprehensive solution that enables teams to move at the speed of digital. Wrike provides the tools and platform for optimizing ad spend, managing resources effectively, and demonstrating marketing impact on a granular level. By unifying team efforts, maintaining transparency, and promoting more efficient collaboration, Wrike is the go-to platform for driving successful marketing campaigns in today’s uncertain times.
FAQ: Wrike Experts Answer Everything About Custom Item Types
Over the years, Wrike has become known as the most intuitive and versatile work management platform, one that any team, department, or company can leverage for work. No two teams are alike; they adhere to different workflows and have unique terminology and processes. So, it’s only logical to offer users the flexibility to configure their work however they need. Enter: Wrike Custom item types. This feature is unique to Wrike, enabling teams to go beyond generic tasks and projects. Translation: Wrike adapts to you, not the other way around. Our platform speaks your team’s language, so you can tailor work items in whichever way suits you best. ‘Work your own way’ has never been more true than it does today with Custom item types. During a recent webinar, Wrike experts Andrey Moskvin and Ryan Candela introduced Custom item types, and we caught up with them after to get some more insight. The questions here were collected from webinar attendees along with our Collaborate 2022 session. For an in-depth demo, please watch the webinar here, but until then, enjoy the Q&A below. QUESTION: Do Custom item types eliminate the need for projects for fairly simple workflows? A: No, if you prefer, you can keep using native project and task types for your work items where it’s relevant. Though, some teams don’t feel comfortable relying on project management terminology and prefer their own language to name work. In that case, you can use Custom item types, which are tailored derivatives of a native task or project with very similar attributes, but with the ability to configure the layout, fields, automation rules, parent-child relations, and set specific naming and icons. Furthermore, Custom item types can be unique to the Space where the team is operating. To sum up, you can rely on out-of-the-box Wrike Projects or make it your own project-based work item type — whichever works best for your use case and work style. QUESTION: Can we update current tasks to Custom item types? A: Yes! Open a task and hover over the three dots. Scroll down to “Change item type” to select a Custom item type you've created. You can also change the item back to a task if you want. The detailed step-by-step process is covered in this help center article. QUESTION: Can we set up a recurring Custom item type? A: Yes! Custom item types (and any item with the new Work Item View) now have the option to add recurrences. Feel free to ideate and create item types for regular activities, such as meeting notes, sprint reviews, company all-hands agendas, and many more. Try Wrike for free QUESTION: Can you provide information on when to use a Blueprint vs a Custom item type? A: Blueprints are meant to help quickly create a project without starting from scratch and serve to templatize work structure, assignments, and other details in any work item. Blueprints are commonly used for recurring work and usually contain pre-filled content, assignees, and/or dates. Custom item types don’t have pre-filled content (except the description field) and serve as types of work items allowing you to configure fields, layout, and automation rules. A Custom item type defines key characteristics of work elements and specifies the parent-child relationship between objects. Custom item types and Blueprints work great in tandem. Custom items can be used as Blueprint building blocks as any regular work item (task, project, folder). You can simply build a new work structure based on a mix of tasks and your own items, add values to the fields, add sub-items, and finally templatize it all as a Blueprint. For existing Blueprints, you can make adjustments and convert some tasks to relevant Custom items when it makes sense for your scenario. Also, both Blueprints and stand-alone Custom item types can be used with our powerful dynamic request forms — the selection depends on your specific use case. QUESTION: Is there a gallery of examples of creative ways to use Custom item types? A: You can visit our help page which features a few examples along with a three-minute video on how to set up Custom item types. The Wrike community page also highlights some use case templates, and you can expect to see more templates — with out-of-the-box custom types — for various use cases in 2023. QUESTION: How do Projects and Custom item types co-exist in a marketing/creative services team? A: The best practice is to set up and rely on Space-specific, project-based Custom item types, like Campaigns, Events, or Press Releases. Your own types can then be configured to include only relevant task-type subitems, like Copy, Brief, Ad, Promo, etc. that include the same values. Marketing and creative services teams will benefit from having familiar terminology, standardized behavior, an intuitive layout, and field names (removing all unnecessary fields and clutter). Some teams may still be used to existing Wrike projects and tasks and willing to experiment with only a few work item types. In this case, they can work with both, and start noticing the benefits of Custom item types. For instance, type- and space-specific automation rules and fields that bring unique business logic to work streams. Once teams adopt Custom item types and decide to switch, it’s easy to convert existing work items to the specific type they need. If there are still initiatives (like cross-functional activities) that don’t fall under this category and miss a dedicated item type, we recommend you rely on our native Project and Task types instead. Marketing and creative users will still have the option to add these items to their Space and manage projects alongside project-based Custom items using Wrike views, progress tracking, and risk prediction. QUESTION: Are the item types already supported in API Calls and BI export? A: Custom item types are supported in API. BI export support is not ready yet but is on our roadmap, and we'll make an announcement when it’s available. QUESTION: Can Custom item types be usable in multiple Spaces, but not account-wide? A: Custom item types are configured one of two ways — Space-specific or account-wide. At this time, it’s not possible to pick and choose which Spaces they appear in or to convert between Space- and account-level Custom item types. To clarify, you can: Create and manage Space-level Custom item types in one Space only Create real work items based on the Custom item type catalog related to this Space, or account-wide Tag Custom item type-based work items to other locations, i.e. other Spaces or folders and projects from the other Spaces Try Wrike for free QUESTION: Can we filter by Custom item types in Wrike Analyze, reports, calendars, and dashboards? A: Yes! We provide full support across reports, calendars, dashboards, and various Wrike views (table, board, Gantt, etc.). Pinnacle customers can also filter in Wrike Analyze. Get started with Custom item types today Custom item types unleash Wrike’s power and configurability to unprecedented levels, but it’s worth mentioning that not all users have access to create and manage them. For security and governance reasons, Custom item types are managed by Space and Account administrators depending on their respective needs. Want to add Custom item types to your team’s toolkit? If you’re on a ‘Business’ plan or higher, good news — you already have access! For other Wrike users, please contact your customer success representative about upgrading today. Now, the only remaining question is — how will you configure Wrike for your team?
