VHS vs. Betamax is one of the most famous examples of poor product marketing strategy, proving that superior products don’t always win out. When Sony chose not to license Betamax technology, they effectively forced consumers to choose between Sony as the only Betamax producer, and the convenience of VHS, which was available from multiple companies.
The product did well in taste tests, and things were looking promising for this '80s soft drink. But as soon as the Life Savers logo was slapped on the bottle, people started picturing the soda as liquified Life Savers and couldn't stomach the idea of drinking melted candy.
“You built a time machine… out of a DeLorean??”
When Pepsi decided to jump on an early-90s marketing fad that equated clarity with purity and health, the world was introduced to Crystal Pepsi. It tasted like regular cola, but without any caramel coloring. Although it did well initially, sales plummeted fast and Crystal Pepsi was yanked from the market the following year.
Pitched as a revolutionary peer-to-peer TV network and headed by the creators of Skype, Joost seemed to have everything going for it. The celebrity-backed, buzzed-about company even had a deal with major content providers like CBS and Viacom, but it stubbornly stuck with its client-based video service model, while competitors like Hulu began offering browser-based streaming. We all know how the story ends.