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Emily Westbrooks

Emily Westbrooks

Emily Westbrooks is a Content Marketing Manager at Wrike. She brings over a decade of experience as a freelance journalist, editor, blogger, and author to the Wrike blog, where she writes about the latest trends in work management, including remote working, and how work and life intersect in meaningful ways. Emily joined Wrike in 2020 at our Dublin office, and relocated to Houston, Texas, in 2022 with her husband and kids, Maya, Noah, Angelina, and Laylabelle. After spending over a decade in rainy Ireland, she enjoys being outside in the sunshine with her family as much as possible — hiking, running, walking, and swimming.

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Do More With Less: How To Boost Employee Morale
Project Management 10 min read

Do More With Less: How To Boost Employee Morale

If we’ve said it once, we’ve said it a million times. It’s the era of efficiency for businesses around the world. We even published a study delving into current efficiency trends, and it confirms that 77% of business leaders are prioritizing efficiency.  Our Do More With Less series delves into the practical ways actually doing more with less affects employers and employees, and the ways they can thrive despite a challenging economic climate. In this installment, we’re looking at how this era of efficiency is impacting employee morale — and what leaders, managers, and employers can do to combat drooping morale in the workplace.  In reality, striving for efficiency can really impact employees’ experience in the workplace. The focus on efficiency means budgets have been cut across the board, discretionary spending has been reined in, and employees are likely feeling the stress of having to produce more with less, every single day. Even if employees are reasonably confident they are safe from layoffs, the office vibe can feel quite different than it did in years past.  Employers and business leaders have a vested interest in ensuring that employee morale is as positive as it can be. Employee engagement is one of the keys to employee productivity, as well as a key indicator that turnover will remain low. Therefore it makes sense for executives to keep a close eye on employee morale and make every effort to improve it, especially in the current economic climate that constantly requires asking more of employees. How can employers keep their employees engaged and positive in the era of efficiency — without breaking the bank? We’ve pulled together a host of ideas and examples that can work for in-person or remote teams, and we’ve even created a handy infographic you can send to your manager or HR team as a little hint at what could improve your company morale.  Try Wrike for free Efficiency data reveals employee burnout Let’s look more closely at the research around the current situation for businesses and the ways employees are being affected. The era of efficiency means companies are being tasked with increasing productivity while lowering costs. In order to achieve those goals, companies are mainly taking three routes: reducing staff numbers, cutting budgets, and raising prices for their goods and services.  Those strategies may alleviate the financial pressure teams are facing, but employees are feeling more pressure than ever. Our Efficiency Report noted that employees are reporting their workloads have increased by 43% in the last year. And business leaders agree, estimating that workloads have increased by 45% in the last year.  Our research also showed that over half (56%) of workers have taken on the work of colleagues who have left their organizations. Of the workers whose companies have reduced staff, budgets, or raised prices, 67% of employees are worried about the number of staff members being reduced and 60% are concerned about budget reductions.  Those worries have begun to take a toll on employees, with 71% of those surveyed admitting feeling burnout in the last six months. When we released our Dark Matter of Work survey last year, we revealed that 85% of employees surveyed had either experienced or witnessed a colleague experience burnout. And that was before the era of efficiency kicked in, arguably adding to those experiencing burnout.  Low-cost ideas to boost morale Boosting employee morale requires more than a quick fix. We’ve probably all heard stories about companies ordering a dozen pizzas for their employees, hoping to stick a band-aid on a larger problem. Imagine an office that’s been hit from all angles through this rocky economic time: a big chunk of employees have been laid off, budgets for team lunches or after-work drinks every quarter have been eliminated, they got rid of the smoothie machine in the break room, and you’re constantly wondering if you’re going to be next in line to clear our your desk. It’s going to take more than a pizza party to get the morale train back on track.  In fact, improving employee morale requires an attitude shift from the top down, shown in repeated small ways. It takes time and concerted effort. But the good news is that a company doesn’t necessarily need a big budget to start to turn the tide.  Here are four low-cost ways for companies to improve employee morale.  Increase leadership engagement: Our 2023 Efficiency Report revealed that not only did many workers feel burnt out, less than a quarter of them felt like they could speak to their line manager and make a plan to address the problem. As a result, 5% quit their jobs instead.  Instead of having workers quit, increasing leadership engagement directly with employees can start to rebuild relationships where employees can communicate more honestly with their managers and employers about their workloads. Including questions about workload overwhelm in a weekly one-to-one meeting, without fear of judgment or retribution, can go a long way toward building trust and improving morale. When employees feel their managers or executives will help them meet their goals with creative solutions, employees won’t feel unseen or unheard. Seeking employee input on projects is another way employers can reinvigorate employee engagement, especially when their suggestions are put into practice and given proper credit.  In times of stress, employees often see less of executives, which can add to the stressful environment. Employees often think executives are too busy putting out fires to engage with employees, and seeing more of those in leadership roles can be reassuring to employees.  Express gratitude:  Gratitude is another top-down element that can drastically improve employee morale. Our Dark Matter of Work survey showed that many employees feel their employers or managers don’t understand how hard they work. Changing that narrative could be the key to improving morale.  Starting a practice of directly thanking employees for their roles in successful projects or ongoing work can begin to shift the perception that employers aren’t aware of the work employees are completing. Similarly, creating a process for employees to recognize each other can help remove tension employees might be feeling amidst a rocky business climate.  Employers should be wary of useless gifts or empty thank yous — these can take your morale in the other direction. Instead, simple and direct thank you notes or an unexpected gift card can make an employee feel recognized for a particular role played.  Create connection amongst staff   Employee morale is often greatly impacted by how employees feel supported by each other. When employees are laid off, support systems break down and take time to rebuild. Encouraging employees to get to know one another, trust each other, and appreciate one another can make for a much more enjoyable workplace — and can lead to better collaboration between and within teams.  Forcing employees to participate in activities they don’t want to do — taking them away from their desks while work stacks up or making them feel more stressed — should be off the table. Unless your company sells adventure gear, stay away from the ropes course during this time of rebuilding relationships.  Instead, keep the activities simple and encourage practices that create a culture of helping each other. At Wrike, we have a kudos form that every employee can fill out each week, recognizing a colleague for a job well done — or simply for being a kind human. Kudos are sent out in a Friday email, creating a culture of recognition and increasing visibility into the great work our teams are doing that might otherwise go unnoticed.  Ease the load The most popular ways for employees to attempt to recover from burnout, as highlighted in our Efficiency Report, were practicing self-care at home, switching off notifications outside of working hours, and taking PTO days. Now, offering more PTO days might not be in your budget at the moment, but allowing and encouraging employees to turn off notifications when they’re at home can help ease their load and rebalance their home life.  However, it’s important that executives and managers are doing the same: arriving back at work in the morning to 57 emails that were sent late into the evening hours can make employees feel as though they should have responded outside of office hours. Respecting office hours is another practice that needs to be recognized at all employee levels.  One of the ways employees cope with ongoing burnout is to seek therapy, which is often offered through company programs. However, it can be hard to schedule appointments with meetings throughout the day. Allowing employees time to meet with a therapist or take care of their mental health helps employees feel that their employers value them beyond just their productivity.  Interested in specific examples for each of these categories? We pulled them into a handy infographic: Giving employees tools that make their work easier Of course, many of these suggestions could make employees feel more pressed for time if their workloads remain the same. But we have a few ideas for reducing that as well: use Wrike. It’s a selfish plug, but we’re serious.  Our work management software will give your teams hours back that they used to spend duplicating work across different platforms, sending updates to multiple stakeholders, and fiddling with annoying admin tasks that both waste time and cause frustration.  Wrike’s work management software will allow your employees to automate repeated tasks like sending approval notices or sending project updates. Our platform allows teams to have greater visibility into projects, reducing stress that they’re missing a critical piece of the process.  Giving employees appropriate tools that help them do their jobs more effectively and efficiently is great for productivity and engagement — and great for creating more time to implement these simple, low-cost ways to boost employee morale.  Looking for more ways to do more with less? Catch up on the previous posts in our Do More With Less blog series here:  Wrike Is Ready to Help You Thrive How To Cope With the Hidden Cost of Layoffs How To Consolidate Your Martech Stack

Introducing Thomas Scott: Wrike CFO Moves to Interim CEO Role
News 7 min read

Introducing Thomas Scott: Wrike CFO Moves to Interim CEO Role

This summer, Wrike CFO Thomas Scott took on the role of interim CEO, as founder and former CEO Andrew Filev stepped into a board advisor role after 17 years as the head of the company. We’re in good hands, though. Thomas has all of the expertise and business acumen to take up the mantle as Wrike’s leader.  As Thomas assumes the Interim CEO position, we thought a Q&A would be an appropriate way for our customers, partners, and the general public to get to know his leadership style, his goals for Wrike moving forward, and his thoughts on current tech trends.  Q: Why don’t we start with your Wrike journey, how did it all start?  A: My Wrike journey started over a year ago; my one-year anniversary was in March of 2023. I had sold my prior business in the middle of 2021, and right as I started to consider my next challenge I had the good fortune to meet Andrew. I had been working as a financial and operating executive for innovative technology businesses for over 17 years, and was looking for the combination of a great product, team, and opportunity to make an impact. Wrike offered this chance and I have never looked back since taking this challenge. Q: What does it mean to be Interim CEO at Wrike?  As Interim CEO, my role is to guide Wrike forward on the next chapter of our story.  Part of this includes maintaining continuity on the things that brought Wrike to this level of success and part of it includes fostering innovation and change as we adapt to a new economic environment along with our customers.. Q: How is Wrike planning to thrive in a challenging climate? A: As we look to grow our business, it’s important to note that the environment has changed. Our customers are focused on efficiency and productivity and we’re really no exception to that. We’re doing the exact same thing, looking at how we can be more productive as a company and how we can take advantage of this shifting situation in the overall economy, and within IT spending in particular. If you think about the Wrike customer journey of going from teams to department to the overall company, I think some of what’s going on in the industry as a whole is going to help that journey. We just have to be very prescriptive about our strategies, staying focused on winning with our product, winning with our core customers, and ultimately winning with enterprise organizations to take advantage of some of these trends. I’m preparing to discuss some of these strategies at Wrike Collaborate 2023 in November, and we’re welcoming our VP of Product, Alexey Korotich, to the stage to discuss platform innovations that will get all of our customers excited about what’s to come. It’s a thrilling time to be in this industry and to be at Wrike, specifically. Innovation is in our DNA, we’re pioneers in AI for CWM, and you don’t want to miss the news at Collaborate.  Q: What is your take on trends like AI? A: AI is both fascinating and concerning at the same time if you think about the number of different use cases where it could be applied and the speed with which it could cause disruption.  For me, it is an interesting trend to follow externally in terms of what other companies are doing, but it’s also really interesting what we’re doing with it here at Wrike because there’s an enormous amount of use cases that we can apply both within the product as well as within our different functional areas. AI is going to allow us to create efficiencies in how we best serve our customers and tailor our message to them.  Again, tune into Collaborate – we have some incredible announcements to make on this front.  Q: What sets Wrike apart from its competitors?  A: The scalability of the product is a key differentiator. This product was built for scale and a lot of our competitors were not. Another differentiator is the work that we’ve done over the last year with Wrike Lightspeed that has made the entry-level point for this product really compelling. Teams now have the ability to adopt it earlier on, and that’s transformational.  From a use case perspective, our own teams have really increased their usage of Wrike and their ability to free up time by automating workflows. We know from experience that once you’re using Wrike for simple use cases, you start asking, ‘What else can I do with this?’ It opens up other possibilities, it brings in other users, and that gives you an idea of what that customer journey can look like on the outside as you’re watching it develop internally.  Q: What does Wrike’s financial future look like?  A: We have a great opportunity ahead of us given macroeconomic trends, their impact on business today, and Wrike’s inherent ability to improve efficiency and productivity – which is what every organization is focused on right now. As an STG portfolio company, I’m not able to share financial information; however, Wrike’s executive team is very much focused on understanding the growth rate in our market, where opportunities lie, and how we can invest in products, people, and processes to be able to increase the value of the business.  Q: How would you describe Wrike culture?  A: Wrike has a culture that drives change. This business has successfully navigated a number of really transformational milestones. From COVID to the Citrix acquisition and, subsequently, the demerger from Citrix, there are a number of big changes that we have been through. The resilience of this culture and the willingness to continue to find ways to innovate is something that I’m proud to be a part of here.   Our employees have a lot of grit. They can come into a challenging situation and are able to problem-solve and persevere through it. They are also intellectually curious, as well, and you have to be to work in such a fast-paced space.  Q: What makes Wrike a unique place to work? A: We truly are a global company spread out across a number of locations. I think that is a real strength for us and something that we should continue to invest in. Our resilience and ability to change is a key aspect of the culture and that’s something that I want to see us continue to invest in as well.  Q: What are the most exciting projects being developed at Wrike?  A: There’s an exciting opportunity for us to continue to expand how we use technology within our own business, whether that is to continue to drive more use cases internally with Wrike, or by investing in the tech stack that we use that we’re not fully utilizing today, or even bringing together different data sources.  Additionally, we’re looking to more than double Wrike’s business over the next few years. In order to do that, we’ve got to develop the next generation of leaders that will help this business scale and I view that as one of the more important things that I do in my job. Q: What’s the most rewarding part of being Wrike’s Interim CEO?   A: By far the most rewarding part of what I do is being able to travel around and talk to customers and our employees. That has been the best thing that I’ve done here. I’ve taken dozens of trips since I’ve been here over the last year, and I very much believe in forming relationships with people across our global footprint. Q: How do you spend your spare time? A: I am probably not the best role model for work-life balance, but I have a 14-year-old daughter so I both watch and coach a fair amount of youth sports and I love doing that. I also enjoy outdoor activities myself, like skiing, hiking, and mountain biking. I try to live as active a life outside the office as I can. Thomas will be delivering a keynote at our sixth annual virtual Collaborate event in November. Make sure to save your spot so you can get even further insights into what’s to come for Wrike.  Register for Collaborate

Introducing Our New Customer-Focused Series: Championing Change
Project Management 3 min read

Introducing Our New Customer-Focused Series: Championing Change

What we hear time and again from our customers is that they love to learn how other people use Wrike. While we’ve shared hundreds of organizational use cases and customer stories that give you a macro perspective of how Wrike can help your company thrive, we know our customers also want to know the nitty-gritty details of how Wrike will affect their team’s day-to-day workflows.  So today we’re introducing a new series called Championing Change, where we get an inside view into the specific ways Wrike impacts people’s daily work. We’ll highlight the features each user relies on to increase productivity, eliminate roadblocks, and create processes that make their work lives easier.  Whenever I’m on a Zoom call with a colleague and they offer to share their screen to show something they’re doing in Wrike, I’m fascinated. Watching someone else in action using Wrike is simply the best way to imagine how you can use it to your advantage. Even working at Wrike, we benefit from gathering ideas for new use cases from our colleagues, and we’re excited to share the ways you can too.  To kick off the series, we get a peek inside Jennifer Mariotti’s Wrike processes. Jennifer is the Global Head of Creative and Design at Circana, a media company with around 5,000 employees. She did considerable research into work management platforms that would work best for her creative teams. When her team doubled in size, she was able to easily onboard new team members to Wrike — an experience that left her impressed with the platform’s ability to scale when necessary.  In her day-to-day work, Jennifer leans hard on Wrike’s dashboards to create seamless workflows with high visibility into her teams’ workloads and progress. And as part of a creative team, she uses Wrike’s in-app proofing tools so she doesn’t have to download files, mark them up, then re-upload to send them on for approvals.  We encourage you to read the full infographic to learn more about how Jennifer uses Wrike’s project management tools to help her creative team deliver results.  And check back regularly for more insight into how our customers use Wrike in our new Championing Change series!

Wrike Delivered 396% ROI Over Three Years to Boost Efficiency for Organizations
News 7 min read

Wrike Delivered 396% ROI Over Three Years to Boost Efficiency for Organizations

The Total Economic Impact™ of Wrike, a commissioned study conducted by Forrester Consulting on behalf of Wrike, demonstrates the benefits of using Wrike, as customers increased profits and eliminated low-value work.

5 Tips to Help You Power Through a Recession
Leadership 5 min read

5 Tips to Help You Power Through a Recession

Whether we are in a recession or not, anxiety can be crippling. Here are five ways to deal with ongoing uncertainty in the workplace.

Do More With Less: How To Consolidate Your Martech Stack
Project Management 7 min read

Do More With Less: How To Consolidate Your Martech Stack

Your martech stack is probably costing you more time and money than it needs to. Recoup those wasted resources with our consolidation tips.

How Quiet Hiring Can Help Companies and Employees Weather Economic Uncertainty
Leadership 7 min read

How Quiet Hiring Can Help Companies and Employees Weather Economic Uncertainty

Quiet hiring is a key work trend for 2023. Learn how it’s affecting companies and employees as they weather economic uncertainty.

Wrike Named Leading Marketing Resource Management Solution by G2 for the Third Year Running
News 3 min read

Wrike Named Leading Marketing Resource Management Solution by G2 for the Third Year Running

For the third year in a row, Wrike has been named a leading marketing resource management solution by G2.

Do More With Less: How To Cope With the Hidden Cost of Layoffs
Productivity 5 min read

Do More With Less: How To Cope With the Hidden Cost of Layoffs

If your company has experienced layoffs, you may be asked to absorb projects and tasks. Here’s how you can create the capacity to take on more.

Do More With Less: Wrike Is Ready to Help You Thrive
Productivity 5 min read

Do More With Less: Wrike Is Ready to Help You Thrive

Everyone is being asked to do more with less, and Wrike is ready to help. In our latest blog series, we offer advice on how to maximize output with fewer resources.

What You Need to Know About ChatGPT and How It Can Help You Create Content
Project Management 7 min read

What You Need to Know About ChatGPT and How It Can Help You Create Content

ChatGPT is an AI chatbot that can generate answers to prompts and questions. You can use it to write outlines, song lyrics, poetry, and more.

How Work Management Software Can Eliminate Productivity Paranoia
Productivity 7 min read

How Work Management Software Can Eliminate Productivity Paranoia

Productivity paranoia can cause burnout and low employee engagement. Here’s how work management software can eliminate productivity paranoia.

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