Scott Struber, the VP/Operations of Yamanair Creative, a full-service ad agency, deployed Wrike to his team in March 2012. Scott now runs easily 80% of the business in Wrike, effortlessly collaborating with a team of 20+ spread across the country.

In my conversation with Scott, I asked "If your friend in another company or department was implementing Wrike, what advice would you give her to get up and running quickly?" His response was both insightful and helpful for any new or existing business using Wrike.

Yamanair entrance logo

Understand your Business Goals

First, make sure you understand what you're trying to accomplish and how Wrike helps achieve that goal. Then, become as well educated about Wrike as possible. Stay aware of what your people need to know and need to do in Wrike. The users need to understand how this will work within the organization and at their team level. Finally, lead by example. You got to use it yourself if you expect others to use it. Be an ambassador for Wrike.

Position for Productivity

Positioning Wrike appropriately is very important. Don’t say, “Here’s something you need to learn.” Instead, roll Wrike out and share, “We found something that’s going to boost our productivity and allow you to move through the day with less stress, and go home without worrying about what you may have missed." Wrike is a tool we use to help make our jobs easier. Put another way, we let the software do the heavy-lifting when it comes to remembering.

Be Firm on Team Adoption

When implementing Wrike, it’s important to be firm about team adoption. As I shared with my team, “If it’s not in Wrike, it didn’t happen.” Not using Wrike was not an option. Simultaneously, encourage and help your people to get past the learning curve and they’ll be happier and more compliant.

Yamanair office


Empower your Users

Make sure the users know where to get answers. Wrike offers great support through a variety of channels. Inform and empower your users to be self-sufficient or you’ll end up answering all of their questions.

Ask for Feedback

Don’t be afraid to ask for feedback. Work to figure out how well Wrike is working overall and how it’s working for individual people. Don’t assume the way you set it up is awesome and perfect and the one and only way to do it. Be open and flexible to changing the process. We have revised the work flow many times over, always for the better, and often using suggestions from team members.