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Direct marketing has proven to be the most effective method for founders and marketers to build their customer bases. But what is direct marketing? In this article, we cover direct marketing examples and strategies that can be used to multiply your customer base.
Improve your team's collaboration, enhance work visibility, and so much more.
The key to brainstorming isn't just getting as many people as possible in a room so they can collaborate on the greatest ideas ever. It requires a bit more work to get the most out of your brainstorming session. Sometimes, the best brainstorming sessions are accompanied by a simple tool that allows you to record and visualize the progress of ideas. This allows your team to see the flow of ideas and gives more context around next steps.
To achieve your biggest goals, gain or maintain industry leadership, or attract wide brand recognition, it may be necessary to set stretch goals. These are audacious, scary, and almost impossible goals that inspire your team to go beyond their normal abilities to create novel approaches and solutions. Stretch goals are aggressively ambitious and rarely achieved. When
Here’s the thing about your processes: they shouldn't be "set and forget.” You need to be consistently evaluating them to identify what’s not working, and then use that information to build more ideal systems for your team.
The majority of small business owners and start-up founders are on their toes almost every day. Though several activities stake their claim on your time, accounting and bookkeeping form a significant chunk of your workload. Whether you are documenting your monthly expenses, getting tax papers in order, or taking care of bills, organizing your accounting back-office
There is a big difference between boss vs leader. Good leaders not only motivate and inspire their teams to perform their best, but they are also part of the team themselves. They find a healthy balance between managing, leading, and jumping in to help when needed. They are also constantly researching new methods and ways
Imagine that your customer just sent you an urgent request. They need a specific deliverable as soon as possible and ask how long it will take to get it done. Knowing they need it urgently, you want to deliver as quickly as possible. You believe your team can turn around the customer’s request within the
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
Resource management requires a thorough understanding of and transparency into your objectives and capacity. By establishing a good process for resource management planning, you’re maximizing efficiency and overseeing the utilization of those resources.
Brainstorming is a useful method to bring together a wide range of viewpoints. Additionally, it's a quick way to generate a large quantity of ideas. Here are 7 easy ways to brainstorm effectively, encourage collaboration, and eliminate judgement.
All of us have felt the fear of admitting when we’ve made a mistake at work. We may be terrified to tell our manager, or nervous about the impact our mistake could have on the business. But mistakes are completely normal and should be viewed as an opportunity to grow. This article aims to provide
