What is MarTech? What is there to know about the industry? And why should you care?

MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over the coming years.

Marketers not paying attention to MarTech will soon find themselves behind the times. Because every new tool that arrives on the scene changes and influences the way marketers work with, and speak to, our customers.

Learn more and explore the wild world of MarTech with us in the infographic below. It's full of the most recent stats and figures that are relevant for marketers across the globe discovering what is MarTech for the first time:

The Guide to MarTech in 2015 (Infographic)

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What You Can Learn About MarTech Doesn't End Here

If you're ready to dive further into the expanding world of MarTech, check out the list of upcoming MarTech conferences in 2015 and 2016.

Share your knowledge about MarTech with our readers in the comments below, or drop links to more interesting MarTech stats you've read.