Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective.

While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep reading to learn all about the hot new field that’s been identified as one of the fastest-growing professions in marketing.

The History of Marketing Operations (Infographic)

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Current Marketing Ops Trends

Learn more about marketing ops with this overview of popular strategies and common practices: State of Marketing Operations and MarTech in 2015