As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky; the required market research is time-consuming and painful to maintain. Use our five tips to help you easily build ideal buyer personas, so you can make sure your marketing materials attra...

You're a creative director. You have too many projects, your staff is already working overtime, and you have no idea how to get it all done quickly and efficiently with your current system. Where do you turn? Collaborative work management solutions help cut down on the time your team loses attending extra meetings, managing an overwhelming amount of email, and searching aimlessly for the latest attachments and updated creatives. More importantly, an efficient collaboration tool will allow...

  Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops.  . In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases, and (2) measuring marketing effectiveness across the board. It’s not just your ma...

If you're trying to plan your project calendar for the next month, quarter, or even year, you might be debating the best method to capture your madness.  . You're probably looking for a calendar that can capture all your tasks, their deadlines, assignees and show you where you have some wiggle room.  . As long as you've graduated past the classic (but inefficient) pen, paper, and ruler approach, there are three ways to build a digital project manager calendar that workers rely on d...

When studying project management, you've probably come across lots of tools and tips that you've wanted to try out, only to forget them a few weeks later. If you’re wrapped up in practicing the big-picture principles of project management, it’s easy to forget the little details that make the best project managers worth emulating. This article and infographic lists 10 project management best practices that are often forgotten. Every time a new project starts, review this list to make sure...

When you're a small- or medium-sized business, you typically have less manpower to get all your work done. This means you need all your employees to be as productive as possible to make sure you meet all your quarterly goals. Here are some tips and tools to write into office law to help your employees make the most of every day without spending a fortune: Tips for Creating a Culture of Productivity 1. Have a mandatory meeting-free day It's all too easy for employees at companie...

Wrike is introducing more and more features to help marketing teams manage and track all their work in one centralized place. Our marketing team completely relies on Wrike to collaborate and get work done, so we're doubly passionate about making Wrike the best workspace for Agile marketers. One of the many ways we use Wrike is to track our blog's publishing calendar. For example, this post has been on our editorial calendar since March, and we've been tracking its progress from just a...

Over one trillion dollars are spent annually on sales organizations. That's a 13-figure number, and no small matter for our economy. With so much money going into the field, shouldn't we make sure we're putting in every effort to ensure our sales teams are equipped to do their best work? We asked sales and business leaders for their tips on building a top-notch sales organization. Read on to see what they had to say and learn how you can help lead your sales team to success. 1. Sales b...

Collaboration is the new way to work. We no longer make progress in the silos of our own departments, we synchronize the efforts of multiple teams to get projects out the door faster and with better results. 55% of marketing leaders say they're now collaborating more closely with IT leaders than ever before. But there are still many kinks to work out in the collaborative process. It is not easy to collaborate with new teams for the first time — especially other departments who are used to d...

As a driving force in our economy, a lot of research has been done on the world of sales. What do sales orgs need to do to drive profit? What leads to a successful sale? When is the best time to call someone, and how many times do you have to call? If you're trying to improve the performance of your sales organization, check out these stats on what works (and what doesn't) when you're trying to close a deal. If you want to learn more, check out this post: 26 Sales Process Statistics & B...