All posts by Ashley Coolman

13 Productivity Tools & Tips for Small Business Success
Monday, 27 June, 2016
Productivity

13 Productivity Tools & Tips for Small Business Success

When you're a small- or medium-sized business, you typically have less manpower to get all your work done. This means you need all your employees to be as productive as possible to make sure you meet all your quarterly goals. Here are some tips and tools to write into office law to help your employees make the most of every day without spending a fortune: Tips for Creating a Culture of Productivity 1. Have a mandatory meeting-free day It's all too easy for employees at companie...
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How to Set Up an Editorial Calendar in Wrike
Wednesday, 25 May, 2016
Marketing

How to Set Up an Editorial Calendar in Wrike

Wrike is introducing more and more features to help marketing teams manage and track all their work in one centralized place. Our marketing team completely relies on Wrike to collaborate and get work done, so we're doubly passionate about making Wrike the best workspace for Agile marketers. One of the many ways we use Wrike is to track our blog's publishing calendar. For example, this post has been on our editorial calendar since March, and we've been tracking its progress from just a...
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10 Tips to Build a Top-Notch Sales Organization
Wednesday, 4 May, 2016
Leadership

10 Tips to Build a Top-Notch Sales Organization

Over one trillion dollars are spent annually on sales organizations. That's a 13-figure number, and no small matter for our economy. With so much money going into the field, shouldn't we make sure we're putting in every effort to ensure our sales teams are equipped to do their best work? We asked sales and business leaders for their tips on building a top-notch sales organization. Read on to see what they had to say and learn how you can help lead your sales team to success. 1. Sales b...
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How to Build a Buyer Persona That Converts (Infographic)
Monday, 25 April, 2016
Marketing

How to Build a Buyer Persona That Converts (Infographic)

As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky; the required market research is time-consuming and painful to maintain. Use our five tips to help you easily build ideal buyer personas, so you can make sure your marketing materials pull...
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Why You Should Care that Marketing & IT Leaders are Collaborating More (Infographic)
Monday, 18 April, 2016
Collaboration

Why You Should Care that Marketing & IT Leaders are Collaborating More (Infographic)

Collaboration is the new way to work. We no longer make progress in the silos of our own departments, we synchronize the efforts of multiple teams to get projects out the door faster and with better results. 55% of marketing leaders say they're now collaborating more closely with IT leaders than ever before. But there are still many kinks to work out in the collaborative process. It is not easy to collaborate with new teams for the first time — especially other departments who are used to d...
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15 Stats You Should Know to Improve Your Sales Team
Tuesday, 29 March, 2016
Leadership

15 Stats You Should Know to Improve Your Sales Team

As a driving force in our economy, a lot of research has been done on the world of sales. What do sales orgs need to do to drive profit? What leads to a successful sale? When is the best time to call someone, and how many times do you have to call? If you're trying to improve the performance of your sales organization, check out these stats on what works (and what doesn't) when you're trying to close a deal. If you want to learn more, check out this post: 26 Sales Process Statistics & B...
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10 Suggestions to Improve Your Marketing Operations from Leaders
Thursday, 24 March, 2016
Marketing

10 Suggestions to Improve Your Marketing Operations from Leaders

Learning about and focusing on improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Marketing ops usually focuses on (1) managing the technologies that the marketing team purchases, and (2) measuring marketing effectiveness across the board. It's not just your marketing techniques, but rather, it's what goes on behind the scenes to make sure your campaigns reach their goals. We asked experienced marketers and business owners for their t...
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How to Improve Your Collaborative Project Management
Wednesday, 16 March, 2016
Project Management

How to Improve Your Collaborative Project Management

There are three main factors that determine the success of a new project or campaign: Excellent top-down and bottom-up communication, so everyone is on the same page with progress, challenges, and achievements; Organized and collaborative project management to make sure all work is completed on time and within budget; Collaboration between team members and across departments to bring in more ideas and breed innovation. But it's a mistake to think about these factors separately...
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How to Complete Your Student Projects on Time with Wrike's Timeline
Thursday, 3 March, 2016
Project Management

How to Complete Your Student Projects on Time with Wrike's Timeline

If you're a university undergraduate or graduate student, you should know that we recently announced our Wrike for Students program. We want to give you a Wrike account to keep track of all of your assignments, group projects, and random to-dos completely free — because you're already spending enough on your education. Student projects, especially group projects, have unique requirements. You have to figure out how to collaborate effectively, which is even harder when you can't meet i...
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How Wrike's Live Editor Makes Collaborating Easier
Wednesday, 24 February, 2016
News

How Wrike's Live Editor Makes Collaborating Easier

The core of Wrike's purpose is to help teams work better together. Part of that means simplifying the collaboration process for teams when multiple people need to contribute written content for a project. In the past, teams had to pass documents around through email. Person A writes their version; then Person B adds their ideas; finally Person C makes their edits and leaves additional comments. The process was slow, and Person C could be waiting days or weeks to see any work cross their d...
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