Marketing Archives | Page 2 of 149

Marketing 10 min read

Create an engagement program in Marketo: A step-by-step-guide

Doing an engagement program in Marketo but don’t know where to start? Wrike’s Katerina Riabova has some top tips to uplevel your marketing automation.

News 5 min read

Meet Christine Royston: Wrike’s new CMO set to drive transformative growth

We’re excited to share that Christine Royston has joined Wrike as our new Chief Marketing Officer.

Maximize efficiency with Wrike’s new agent builder

Create, deploy, and manage AI agents tailored to your processes.

Marketing 7 min read

6 key skills marketers should add to their resumes in 2024

There’s no way to sugarcoat some of the top workplace trends of 2023: lower budgets and smaller staff numbers. Tech companies laid off over 100,000 workers over the course of 2023 — and the workers who remained spent much of the year scrambling to cover the gaps left when their colleagues were let go. We were

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Marketing 5 min read

Inside Wrike: How our marketers sharpen their skills

Here’s a peek inside our training initiatives at Wrike, including our marketing team’s experience with the Wrike Certified Professional program.

Marketing 7 min read

Enhancing marketing campaigns with DAM and PM integration

Discover how integrating DAM and PM tools enhances campaign creation and brand value from the success story of Monumental Sports & Entertainment.

Welcome to the best platform for marketing management

Marketing 10 min read

Essential Insights Into the Product Development Process

Prepare for launch with essential insights into the product development process.

Marketing 7 min read

How To Craft Your Ideal Client Profile

Learn how to craft your ideal client profile and attract the right audience for your business.

Marketing 7 min read

2024 Predictions: Key Trends Redefining the Future of Marketing

Wrike’s marketing team explores upcoming trends, including M&A growth strategies, the evolving role of CMOs, and balancing AI in content creation.

Marketing 5 min read

Collaborate 2023: Hand-Picked Sessions for Marketing Teams

Calling all marketing teams! Here are some of the most exciting sessions from Wrike Collaborate 2023, tailored just for you.

Marketing 5 min read

The Three R’s of Work Management: A Blueprint for Marketing Efficiency

Wrike’s Industry Principal for Marketing, Shannon Riley, shares his tips on receiving, resourcing, and reviewing work.

Marketing 10 min read

Creative Brief: Definition, Examples, and Template

Does your team use a creative brief template? Some creatives say effective templates are the single most important indicator of a project’s success.

Leadership 5 min read

How Wrike’s Content Team Uses ChatGPT: Successes, Best Practices, and Lessons Learned

Since we first adopted ChatGPT as a content marketing team at Wrike, a lot has happened, to say the least. Not only has the tool itself evolved, Wrike as a company has embraced AI — using it internally to increase productivity and fusing it into our product as well, with a whole new set of

Marketing 10 min read

How to Turn 404s From a Bad Experience to a Good One for Prospective Clients

What are 404 errors? They’re status update pages that tell you the webpage you navigated to doesn’t exist. Here’s how to make the most of 404 error pages.

Marketing 5 min read

Leveraging Marketing Integrations for Enhanced Efficiency

Workato’s Colleen Schaal explains the power of integration and automation for marketing teams — and how Wrike Integrate Lite can help.

Marketing 10 min read

Make Marketing Magic at Siemens With Wrike

Wrike CMO Esther Flammer is joined by Virginia Forgiarini and Tony Drews of Siemens, who share their insights on how they tackle the evolving marketing landscape.

Marketing 10 min read

How to write an effective marketing plan

An effective marketing plan states how you’ll market your business, with details about your brand, audience, and marketing strategies. Here’s how to write one.

Marketing 5 min read

Navigating the Shift to Efficient Marketing: Leverage Wrike for Maximum Results

Please note: As of October 26, 2023, the Marketing Insights add-on is no longer available to new customers. Don’t worry, our award-winning software still offers robust support for marketing teams to measure and report on performance data. Check out our pricing page or contact our sales team for more information. Following an era of “growth at all costs,” many organizations are

Marketing 10 min read

How to Make a Social Media Calendar (Step by Step) for 2023

A social media calendar helps plan and schedule social posts, saving time for other high-value work. Learn how to create a social media calendar template with Wrike.

Marketing 10 min read

5 Must-Have Content Calendar Templates to Use in 2023

Are you planning out content for 2023? Check out these five content calendar templates to simplify the planning process.

Marketing 10 min read

Omnichannel Marketing Ultimate Guide

Omnichannel marketing is a unified approach to serving customers across multiple channels. Learn more about creating a solid omnichannel marketing strategy with Wrike.

Marketing 7 min read

Top Priorities for Marketing Success During the 2023 Recession (Part Two)

From anticipating shifts in buying behavior to shifting operational infrastructure, marketers will lead the way in doing more with less in 2023, according to Wrike’s CMO, Esther Flammer.