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Ashley Coolman

Ashley Coolman

Ashley is a former Content Marketing Manager of Wrike. She specializes in social media, dry humor, and Oxford commas.

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Grab the New Android App: Native, Fast, Tablet-Optimized
News 3 min read

Grab the New Android App: Native, Fast, Tablet-Optimized

Having on-the-go access to your work is mission-critical in today's business environment. That is why easy and accessible mobile project management has always been one of our priorities. After reviewing your feedback, we worked hard to make our app even better for you and your teams. Now it's here and ready for you: Wrike's entirely new native app for Android. And trust us, the results are worth seeing! Featuring a new layout, new navigation and a more intuitive approach, the new Wrike Android app will make your mobile project management experience even more convenient and efficient. The first thing you'll notice is the sharp UI - a familiar sight to those who use Wrike from their computers. In terms of user experience, you'll love its increased speed and stability. Moreover, the new app has been optimized to bring our enhanced user experience right to your tablet. Creating, scheduling, editing, and discussing tasks on the go is a breeze with our new mobile app. For your task-tracking purposes, we present to you the newly released mobile dashboard. With this feature you can now overview the most important tasks in just a couple of seconds. And your old favorites are still at your service. Keep everyone in the loop with push notifications; rely on the interactive mobile Gantt chart to adjust project schedules in a couple of taps; attach files from your phone or tablet, Google Drive, Dropbox, and Box; take advantage of the cool mobile-specific ability to snap photos right from your tasks (you'll never lose those ideas scribbled on coffee house napkins again.) Wrike makes mobile project management simple. Our great new app is still in beta. If you love it, don't forget to give us a high-FIVE on Google Play!

Gantt Chart Software: A Key Tool For Project Management (Infographic)
Project Management 3 min read

Gantt Chart Software: A Key Tool For Project Management (Infographic)

When you're managing projects, it's all too common that tasks slip and releases get pushed back. To remedy the situation, you need to learn from your mistakes and improve planning in the future. Online Gantt chart software is a great way to help your team organize your schedule so that you hit every deadline on time. If you've never heard of or used a Gantt chart before, take a look at this infographic. It highlights the key ways you can use Gantt chart makers and proper project management to make sure work stays on track. Learn something new from this infographic, or want to spread the knowledge? Share this infographic on social media, or paste it on your blog using the code below: Infographic brought to you by Wrike Why do you use Gantt charts? If you're already using an online Gantt chart for your project management, tell everyone about it in the comments. How has work improved since you started using them? What are some tips to help make using a Gantt chart easier? We value your input in helping us teach people better ways to manage work. You can also get an in-depth breakdown of how to use a Gantt chart for project management here. 

Origin of the #Hashtag in Social Media (Infographic)
Marketing 3 min read

Origin of the #Hashtag in Social Media (Infographic)

There's a global phenomenon in town, and it seems like it's here to stay. Yes, I'm talking about the hashtag. It existed under the alias "Octothorpe" long before Twitter was born, and it has recently risen to prominence as an easy way to insert yourself into any online conversation. What is the hashtag? Where did it come from? How do you use it? Find out why you keep seeing that little symbol in your feeds with our latest social media #infographic: Like our hashtag history? Share it on your blog with this embed code: Wrike Collaboration Software Read next: Will Your Company’s Social Media Marketing Efforts Pay Off? (Infographic)

19 Business Resolution Suggestions to Focus Your Company in 2016
Leadership 7 min read

19 Business Resolution Suggestions to Focus Your Company in 2016

The end of the year is just days away, and our belief is that every year should be better than the last. To help you think about what you can focus on improving for your business in 2016, we asked business leaders to share their thoughts on the most important resolutions companies should be making for the coming year. And remember — in business as in life — every day is a chance to do better. Even if you don't focus on these business resolutions until June, that is still a great time to improve your company. Now see what these business leaders suggest you focus on in 2016: Build a road map “Businesses should identify specific opportunities for growth (rolling out a new product, exploring new markets, or making acquisitions) and [inlinetweet prefix="" tweeter="" suffix="—via @Wrike"]build a road map to make it happen.[/inlinetweet]” —Aleks Peterson, Technology Analyst, TechnologyAdvice Mobile accessibility “Mobile vs. Desktop disparity and smartphone penetration has deepened in 2015 at a pace that is showing overnight impact in a lot of industries. Companies need to speed up work to accommodate shifting dynamics in consumer trends, and accordingly bring about change in their business processes & people training.” —Annkur P Agarwal, CEO, Pricebaba “Make sure mobile is a big focus. We see a large share of our visits coming from mobile devices. On top of that, Google's search ranking algorithm now penalizes sites for not being mobile optimized. For us, this largely means optimizing our website. For others, it may mean the same, or could mean developing an app, advertising on mobile devices, or even offering mobile specific services. It's hard to say exactly how the shift to mobile devices will affect your business, but know that it definitely will. I suggest analyzing how mobile is currently impacting your business, what mobile trends you’re seeing, and developing a strategy to capitalize on it.” —Will von Bernuth, Co-Founder, Block Island Organics Know why you do what you do “Companies need to set clear priorities and make them accessible and understandable, so they can maximize the return on each hour they invest into their business. Focusing on what truly matters to fuel the growth and sustainability of your company is vital for success in 2016.” —Anthony Pezzotti, Co-Founder, Knowzo.com “Be strategic and take time to consider why you're doing the things you are and try to make contemplative pause a habit. Making lists and checking off 'to-dos' might make you feel productive, but you should be wary if it starts to feel rote. Deeper and more meaningful course correction might be needed to ensure you're maximizing the return on your invested effort.” —Chris Ricci, Indigenous Software Communicate with customers “Pick a platform and use it to address your consumer's most burning questions. Any platform such as a blog, YouTube channel, advertorials, communities, podcasts, or social media sites will work. If you can educate your customers on your industry, you will earn their trust and their business. This will not only help build brand awareness, but directly impact your bottom line in a positive way." —Mack Dudayev, CEO, InsureChance, Inc. “I have found it difficult to stay as close to our end users as I once could. To combat this, I man our customer support chat for 1 hour every day, 7 days a week. This daily first-hand interaction with our users allows me to stay grounded in our customer's logic; it has been instrumental in guiding our product development strategy. I can confidently explain to our engineers why a feature is important, as well as provide data to back it up. I have a mantra: [inlinetweet prefix="" tweeter="" suffix="—via @Wrike"]Listen to your customers, or you will have none.[/inlinetweet]” —Bryan Clayton, CEO, Greenpal Work smarter “Businesses should focus on improving team collaboration — get everyone plugged into the same assets, working toward a shared set of goals with clear visibility.” —Aleks Peterson, Technology Analyst, TechnologyAdvice “80% of your business profits come from a mere 20% of your activity. In other words, most of your regular business activities don’t benefit your bottom line. Here are a few specific tips for working smarter, not harder: 1. Learn to delegate. Focus on the areas of your business you’re the strongest in, and delegate the rest. 2. Remember that time is money. Actually, time is more important than money. You can make more money, but not more time. Stop wasting time on business activities that don’t make you money. 3. Build a tribe. By building a loyal base of customers and raving fans, you can spend less time on shameless self promotion because they’ll do a lot of the work for you.” —Blair Nastasi, Founder, Media Moguls PR “Focus on sound growth & autonomy. It's an election year, and the economy and jobs outlook appears solid, and I believe 2016 will be looked back upon as an inflection point. Those that focus on the fundamentals and establishing a strong base to weather future macroeconomic headwinds will be well positioned.” —Mike Trevino, CEO, Indigenous Software For customer retention “Ask the questions around how well your company keeps customers. New sales are great (“Get the check”), but repeat sales (“Keep the check”) are where you make your money. Don’t believe me? Look at your average cost of acquisition and your average profit and see how long it takes to make your money back on a new sale. Profit is not made on the new sale. It happens by keeping customers on the books, paying you. Focus on retention and watch your profits accelerate.” —Lou Altman, CEO & Lead Trainer, Next Level “Prioritize how to increase the long-term value of customers. It’s very expensive to acquire a customer, and a lot less expensive to retain them. The success of businesses comes from a combination of great customer service and a focus on how to generate additional revenue from current customers. If companies learn how to do this well, they will create lifetime customers, a good source of referrals, and independent advocates on behalf of the company. If your business is already doing this, focus on ways to improve this process.” —Deborah Sweeney, CEO, My Corporation In marketing “Exercise creativity when it comes to your marketing efforts. As paid search and organic search channels become increasingly competitive and expensive, it’s important that organizations think outside of the box to get in front of quality prospects. Whether it’s understanding how to leverage Reddit to promote content, or understanding how you can use Pinterest to increase lead flow, 2016 is the year companies should focus on taking advantage of the marketing opportunities that their competition haven’t yet quite figured out.” —Clayton Dean, Co-Founder, Circa Interactive “In your outreach and marketing for 2016, make a point to [inlinetweet prefix="" tweeter="" suffix="—via @Wrike"]connect with your customers and potential customers on a personal level.[/inlinetweet] Look for messaging and share motivations that make your story resonate with fanatics, then turn those fanatics into your own personal sales force.” —Chris Ricci, Indigenous Software “Prioritize video content in 2016. It is a great way to give your brand more of a personality. There are also a lot of great ways to promote your content through Google and Facebook that can help bring your business to new heights.” —Jason Parks, Owner, The Media Captain In data, tracking and analytics “Whether it's tracking customer behavior in a store or implementing goal funnels in Google analytics, [inlinetweet prefix="" tweeter="" suffix="—via @Wrike"]obtaining and making decisions on clean data has never been more important.[/inlinetweet] Many businesses believe their dataset is clean, but in reality the data needs to be filtered and organized to be a true vehicle for decision making.” —Orun Bhuiyan, Marketing Technologist, SEOcial “1. Evaluate how data is used to improve decision making and processes. 2. If data collection is a problem, resolution to put good collection and outreach mechanisms into place. 3. If data processing is a problem, resolution to get the right minds and systems into place. There is no organization on the face of the planet that could not better harness past experience to produce better future outcomes. Let's make that the goal for 2016.” —Trevor Ewen, Pear of the Week In talent acquisition “Improve your ability to identify and develop highly talented leaders for the future.” —Larry Sternberg, President, Talent Plus, Inc. In information security “In an age when hacking is becoming too commonplace, businesses should invest resources into safeguarding themselves and mitigating the risk of a future disaster. This may range from teaching staff about basic security practices to ensuring a website isn't vulnerable to conventional attacks.” —Orun Bhuiyan, Marketing Technologist, SEOcial What will you be focusing on in 2016? Are you taking up any of these suggested business resolutions for 2016, or has your company already set different priorities for the new year? Share your thoughts on 2016 business resolutions in the comments below!

Wrike 2015 Year in Review — What We've Been Up to All Year
News 5 min read

Wrike 2015 Year in Review — What We've Been Up to All Year

2015 has been a Wriketastic year! We've grown by leaps and bounds the last 365 days — we hope you've enjoyed the adventure with us. From new feature releases to help you improve the way you work, to an even bigger and better team, to traveling the globe to speak at conferences, we've had a lot of fun. Review our recap of the year to see how you can use our latest features to set yourself up for success in 2016! We've also included a list of our most popular business advice blog posts, in case you missed them the first time around or you want to read them again. Wrike in the News This year we've been honored and excited to read all the interviews on leadership and startup advice with our CEO and founder, Andrew Filev, as well as the articles discussing our biggest Wrike news. If you want to learn see how Wrike has been shaking up the tech and business world, check out these reads: Wrike Ranked Number 116th Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™ Wrike Named in Best Places to Work 2015: Smallest Companies What Entrepreneurs Can Learn From Steve Jobs About Silicon Valley Andrew Filev – Taking Small Steps to Smash Big Boundaries Email won’t be used in 10 years, says Wrike CEO Andrew Filev (video) Top 3 tips for productivity in your home office Digital natives: creating and maintaining a work/life balance at home Wrike Launches New Real-Time Reports, other Enhancements Take Back Mondays: Cut Out Status Meetings with Wrike's Real-Time Reports Wrike mobile apps: on-the-go project management Wrike New Releases & Features We challenge our teams to work faster and smarter quarter after quarter. This year, we've made a lot of great updates to Wrike online and in our mobile apps. See if you missed any of our big news by reviewing our long list of major updates here, or checking out this shortlist of some of our favorite releases: Projects & Reports: Real-time reports give executives the on-demand visibility they need with one button, and save your team tons of time preparing weekly updates. Make 2016 your most efficient year yet. Custom Workflows: Teams can structure work so it moves faster — create workflows for approval processes, bug tracking, development, etc. Make 2016 a year where everyone knows where things stand. Mobile Inbox: Our free mobile apps have changed the way you Wrike, and we'll continue enhancing our apps to help you and your team even more. Make 2016 a year of mobile accessibility. Wrike Project Templates for Salesforce: Wrike project templates in your Salesforce account smoothens collaboration between your sales org and cross-functional teams. Make 2016 a year for better org-wide collaboration. OneDrive Integration: We've had Google Drive, Dropbox, and Box integrations for a while. Now attach your OneDrive files just as easily. Make 2016 a year for sharing more. Starring Favorite Folders: Keep your most-used folders and projects right at the top of your workspace. Make 2016 a year with less hunting and more doing. New Folder Colors: We went from 5 color choices to 52 in one fell swoop. Go big or go home! Now make 2016 a year full of color. New Workspace Party Themes: Spice up your work life with a little color in your Wrike! Start off 2016 with a new look: Legendary Leopard or Retro Safari. Resource Pages: We created 7 resources pages full of eBooks, videos, and articles to help you better your business. Make 2016 YOUR year. Best Business Advice from the Year We write a lot. Every single day we publish a new blog post to give you advice on project management, leadership, productivity, and more. Here's a list of top picks from the Wrike blog over the past year, according to our own unbridled favoritism and also your likes and shares on social media: Project Management 10 Essential Elements for the Perfect Project Plan (Infographic) 10 Steps to a Kickass Project Kickoff: A Checklist for Project Managers 7 Keys to Project Stakeholder Management from the #PMChat Community How to Handle a Project Management Crisis (Infographic) 10 Reasons the Death Star Project Failed (Infographic) Productivity 20 Lessons from David Allen on Succeeding at Work, Life, and GTD (Video) The High Cost of Multitasking: 40% of Productivity Lost by Task Switching 50 Productivity Tips to Boost Your Brainpower (Infographic) Amazing Online Productivity Resources for Procrastinators Leadership & Management Company Culture: Why it Matters and How to Get it Right Ultimate Guide to Team Building Activities That Don’t Suck A Manager’s Guide to Working with Difficult Team Members (Infographic) 7 Techniques for More Effective Brainstorming Startup Advice 30 Startup Founders Share Their Entrepreneurship Advice Startup Launch Checklist: 22 Steps to Success (Infographic) 6 Fatal Mistakes of Startup Founders Marketing Welcome to DroneCo — Wrike’s Weekly Marketing Comic + Advice 10 Marketing Mistakes to Avoid At All Costs 25 Top Tools for Maximizing Marketing Team Productivity Free eBook Downloads 2015 Work Management Report (Free Download) The Beginner's Guide to Online Marketing (Free Download) The Definitive Guide to Building a World-Class Internal Creative Agency (Free Download) Collaboration Software for Marketing Teams: A Buyer’s Guide (Free Download) ...and More How to Prioritize Your To-Dos When Everything’s Important (Video) How to Create Your Perfect Remote Work Environment (Infographic) Why Email is Addictive and How to Break the Habit The Ultimate Guide to the Perfect Meeting See you in 2016! Did we leave one of your favorite Wrike blog posts off our list? Add it in the comments, or let us know which of the above was your #1!

Vote! What Marketing Trends Do You Expect to Have the Biggest Impact in 2015?
Marketing 3 min read

Vote! What Marketing Trends Do You Expect to Have the Biggest Impact in 2015?

With 2015 just around the corner, more and more companies are releasing their views on top marketing trends that will come to light in the new year. But with all of these separate articles, we're interested in gathering a consensus. Which trends are going to have the biggest impact? What marketing technology innovations may be coming our way? And which trends are wishful thinking, won't be able to move the needle in the next year, or simply never going to happen? We've collected trend ideas from companies and marketing leaders all over the internet and brought them together in one list. Now it's your turn: 1. Vote for the two or three trends you think will have the biggest impact in 20152. Add your own predictions to the list if you don't see them already 3. Embed this list on your site or blog  & share it with your friends and readers (click here for embed code) Vote! What Marketing Trend Do You Expect to Have the Biggest Impact in 2015?    You can view more lists from the  Wrike Team on Listly. Read through all of the 55 potential trends? Make sure you vote for the 2-3 trends you think will have a huge impact next year year, and add your own thoughts if we missed something. We're waiting to hear your feedback in the comments below!

Meet Us at Google Enterprise Global Partner Summit 2014
News 3 min read

Meet Us at Google Enterprise Global Partner Summit 2014

This week, Google hosts its second annual "Enterprise Global Partner Summit" in San Francisco, where its partners from around the globe gather to learn about the latest innovations and upcoming Google releases. Our CEO and champion, Andrew Filev, is excited to be attending once again, representing Wrike as one of the top Google partners in the productivity and project management space. We have a long-term relationship with Google, and we were recently one of the first independent software vendors to transition into their relaunched Apps Marketplace experience. "I look forward to seeing everyone at the Google Partner Summit, catching up with our friends across the world, and hearing Google's announcements," says Andrew. "It's cool to touch base with such a great group of companies that are changing the way the world does business." Wrike keeps you connected with sources such as Google, which we know so many of you rely on daily at work. Our Gmail widget helps you work in Wrike without leaving your inbox. With Google Drive integration, you can attach files to tasks right from your Drive. You also can minimize the chance of projects slipping through the cracks by synchronizing your Wrike and Google calendars. We are always eager to meet more of our friends and customers, so if you're going to the event, get in touch with us. We look forward to seeing you there!

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