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Competitor Analysis Template

Establish how your product or service differs from the competition and create your strategy with this competitive analysis report template. Group your competitors by type, use a table to compare features, and create a competitive intel repository that multiple teams can access.

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Identify and evaluate your competition to see how your product stands out

As you develop your product or service, it’s critical to conduct a competitive-analysis report. It’s only by identifying and documenting your competition’s strengths, weaknesses, messaging, audience, team, and capabilities that you can develop a strategy that will give you a distinct advantage in the market. This competitor analysis template will help you group your competition by category, allowing you to get an accurate view of the landscape.

Label custom fields with product features and then use the Table view to compare feature parity at a glance. Assign owners for each competitor to ensure there’s accountability for keeping all of the competitive intel updated regularly. Lastly, create a custom request form so that new competitors can be added to your competitive intelligence repository with ease.

Why you need this template

Challenge

Your team’s focus is too broad to yield insights

Because the focus is on too many other players or measures too many data points, your competitive analysis is not yielding actionable insights.

See the solution
Solution

Use folders in Wrike to group competitors by type — primary, secondary, direct, indirect, new to market, market leaders, and potential. Create custom fields for specific features and use the Table view to easily compare.

Challenge

Your team’s focus is too broad to yield insights

Because the focus is on too many other players or measures too many data points, your competitive analysis is not yielding actionable insights.

See the solution
Solution

Use folders in Wrike to group competitors by type — primary, secondary, direct, indirect, new to market, market leaders, and potential. Create custom fields for specific features and use the Table view to easily compare.

Challenge

Information on competitors is always out of date

It’s a challenge to keep track of your competition and then make sure everyone in the org who needs that information has access.

See the solution
Solution

Store competitive product and company details in Wrike, so everyone has easy access to the latest information.

Challenge

Information on competitors is always out of date

It’s a challenge to keep track of your competition and then make sure everyone in the org who needs that information has access.

See the solution
Solution

Store competitive product and company details in Wrike, so everyone has easy access to the latest information.

Challenge

Lack of ownership makes it difficult for teams to get the info they need

With no specified owners, competitive product and company details are neglected.

See the solution
Solution

Assign each competitor to team members in Wrike. This creates accountability for updating competitor intel and helps the whole org know who to turn to for information on specific competitors.

Challenge

Lack of ownership makes it difficult for teams to get the info they need

With no specified owners, competitive product and company details are neglected.

See the solution
Solution

Assign each competitor to team members in Wrike. This creates accountability for updating competitor intel and helps the whole org know who to turn to for information on specific competitors.

Ready to try this template in Wrike?

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How to build Competitor Analysis Template in Wrike

The guide will show you how to:
  • Build a request form to add new competitors
  • Use folders to group competitors by category
  • Create custom fields to easily compare features and other data

Build a custom request form

Start by building a custom request form to add new competitors to your competitive intelligence repository. The request form can include fields for:
  • Region
  • Competitor type
  • Products
  • How they compete with your organization
  • Strengths
  • Weaknesses
  • Audience or user base size
  • Capabilities
To build a new request form:
  1. Click on your name in the top-right corner, go to Account Management, and click on the Request Forms tab on the left.
  2. Click + New form and give it a name.
  3. Click Select folder to specify where tasks associated with this request submission should be added.
  4. Click Select user and choose who the task should be assigned to.
Add fields to your form by selecting + Question. There are a number of field types available including:
  • Short answer
  • Paragraph
  • Dropdown
  • Checkboxes
  • Date field
  • File attachments
Hovering over any question brings up the Add conditional branching or assignment button. Click this button to direct users to new pages or to assign requests to specific team members. After you've finalized your request form, click Publish to save the request and make it available to your team in the workspace. All users can then see it and use it to submit requests.

Group competitors by category

In the folder where you house your competitive intelligence, create subfolders for each category of your competition. These may include:
  • Primary
  • Secondary
  • Direct
  • Indirect
  • New to market
  • Market leaders
  • Potential
Within these folders, create new tasks for each of the competitors you monitor. Some of your competitors may fit 2 or more of these categories. In these cases, tag the tasks with each of the applicable folders for easy access.

Compare specific features and attributes through custom fields

To track and report on specific features or attributes, you can use custom fields. When data is entered in a custom field, it’s visible in the Table view, Task view, and folder and project info panels. Use share settings to keep custom field data private, or share fields with teammates to keep everyone on the same page.

To create a custom field

  1. Select a folder or project from the left navigation panel in the workspace.
  2. Switch to Table view.
  3. Click the + sign that appears on the right side of the table.
  4. Type in a name for your new field and press Enter on your keyboard.
  5. Specify field properties on the pop-up that appears. You have options to:
    • Edit the field name
    • Choose a field type
    • Select where to apply your custom fields
    • Designate who the field should be shared with
  6. Click Save.
After you've built your custom fields, view your project and all its components using the Table view to see all the details in a familiar spreadsheet layout. Some ideas for custom fields that could help with competitive analysis are:
  • Product features
  • Company size
  • Region
  • Team size
  • System requirements
  • Mobile/desktop apps
No matter which competitive analysis methodology you choose, Wrike can help you organize your data to build an easily accessible repository that makes it easier to draw insights and share with your team.

Ready to try this template in Wrike?

Enter your business email
Free 14-day trial, Easy setup, Cancel any time
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Competitor Analysis resources

Learn from insightful case studies, ebooks, and whitepapers.

Case Study

Discover how Stitch Fix achieves 90% on-time delivery of creative and marketing projects with 2x project growth.

Case Study

Using request forms, Esurance was able to shave 400+ emails from their inbox. Learn how.

E-book

Introducing the Wrike Way, a clear cut model that will help your company work more efficiently, collaborate more effectively, and build a lasting culture of excellence.

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