As you develop your product or service, it’s critical to conduct a competitive-analysis report. It’s only by identifying and documenting your competition’s strengths, weaknesses, messaging, audience, team, and capabilities that you can develop a strategy that will give you a distinct advantage in the market. This competitor analysis template will help you group your competition by category, allowing you to get an accurate view of the landscape.
Label custom fields with product features and then use the Table view to compare feature parity at a glance. Assign owners for each competitor to ensure there’s accountability for keeping all of the competitive intel updated regularly. Lastly, create a custom request form so that new competitors can be added to your competitive intelligence repository with ease.