Competitor Analysis Template

Establish how your product or service differs from the competition and create your strategy with this competitive analysis report template. Group your competitors by type, use a table to compare features, and create a competitive intel repository that multiple teams can access.

#Product Teams#Marketing Teams

Identify and evaluate your competition to see how your product stands out

As you develop your product or service, it’s critical to conduct a competitive-analysis report. It’s only by identifying and documenting your competition’s strengths, weaknesses, messaging, audience, team, and capabilities that you can develop a strategy that will give you a distinct advantage in the market. This competitor analysis template will help you group your competition by category, allowing you to get an accurate view of the landscape.

Label custom fields with product features and then use the Table view to compare feature parity at a glance. Assign owners for each competitor to ensure there’s accountability for keeping all of the competitive intel updated regularly. Lastly, create a custom request form so that new competitors can be added to your competitive intelligence repository with ease.

Why you need this template

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How to build Competitor Analysis Template in Wrike

The guide will show you how to:
  • Build a request form to add new competitors
  • Use folders to group competitors by category
  • Create custom fields to easily compare features and other data

Build a custom request form

Start by building a custom request form to add new competitors to your competitive intelligence repository. The request form can include fields for:
  • Region
  • Competitor type
  • Products
  • How they compete with your organization
  • Strengths
  • Weaknesses
  • Audience or user base size
  • Capabilities
To build a new request form:
  1. Click on your name in the top-right corner, go to Account Management, and click on the Request Forms tab on the left.
  2. Click + New form and give it a name.
  3. Click Select folder to specify where tasks associated with this request submission should be added.
  4. Click Select user and choose who the task should be assigned to.
Add fields to your form by selecting + Question. There are a number of field types available including:
  • Short answer
  • Paragraph
  • Dropdown
  • Checkboxes
  • Date field
  • File attachments
Hovering over any question brings up the Add conditional branching or assignment button. Click this button to direct users to new pages or to assign requests to specific team members. After you've finalized your request form, click Publish to save the request and make it available to your team in the workspace. All users can then see it and use it to submit requests.

Group competitors by category

In the folder where you house your competitive intelligence, create subfolders for each category of your competition. These may include:
  • Primary
  • Secondary
  • Direct
  • Indirect
  • New to market
  • Market leaders
  • Potential
Within these folders, create new tasks for each of the competitors you monitor. Some of your competitors may fit 2 or more of these categories. In these cases, tag the tasks with each of the applicable folders for easy access.

Compare specific features and attributes through custom fields

To track and report on specific features or attributes, you can use custom fields. When data is entered in a custom field, it’s visible in the Table view, Task view, and folder and project info panels. Use share settings to keep custom field data private, or share fields with teammates to keep everyone on the same page.

To create a custom field

  1. Select a folder or project from the left navigation panel in the workspace.
  2. Switch to Table view.
  3. Click the + sign that appears on the right side of the table.
  4. Type in a name for your new field and press Enter on your keyboard.
  5. Specify field properties on the pop-up that appears. You have options to:
    • Edit the field name
    • Choose a field type
    • Select where to apply your custom fields
    • Designate who the field should be shared with
  6. Click Save.
After you've built your custom fields, view your project and all its components using the Table view to see all the details in a familiar spreadsheet layout. Some ideas for custom fields that could help with competitive analysis are:
  • Product features
  • Company size
  • Region
  • Team size
  • System requirements
  • Mobile/desktop apps
No matter which competitive analysis methodology you choose, Wrike can help you organize your data to build an easily accessible repository that makes it easier to draw insights and share with your team.


Use Wrike’s competitor analysis template to get relevant, organized, and up-to-date information about your industry competitors. With custom request forms, you can collect useful insights on your competitors, including information about their user base, products, weaknesses, and strengths.
Yes, Wrike’s competitor analysis template is completely free. Simply enter your email address and start collecting strategic intelligence.
One way to make sure this information is kept up-to-date is by assigning members of your team to each competitor. Assigning them the task of updating their assigned competitor’s details will ensure the information is kept up to date.
You can include as many competitors as you need. Simply duplicate this template and organize it into your folders, projects, and spaces of choice.

Ready to try this template in Wrike?

Free 14-day trial, Easy setup, Cancel any time

Competitor Analysis resources

Learn from insightful case studies, eBooks, and whitepapers.