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Powerful marketing features to boost productivity and ROI

Wrike makes marketing work for you. Move from first idea to final approval, with full visibility.

Marketing project management features that save time

Wrike’s features align marketing teams in a single platform, boosting visibility and productivity so they can deliver impactful results.

Dynamic request forms

Turn every request into ready-to-start work

Wrike’s customizable request forms capture every detail upfront, then automatically create the project, assign the right people, and generate the creative brief. Your team starts right away, without chasing missing information.

“Anyone who is looking to manage multiple projects daily should consider Wrike. The ability to customize request forms and have all our specs automatically provided to our designers once submitted is extremely useful.”

Review and approve

Get feedback and approvals in one place

Wrike cuts rounds of revisions by keeping every comment on the file. Review images, videos, documents, and webpages, compare versions side by side, and invite clients to approve without joining Wrike.

“Proofing in Wrike makes my life a lot easier because we can just edit and approve everything all in one fell swoop. Now I can use the text edit, the comments feature, and we can track the changes a lot more efficiently.”

Planning

Plan every launch on one flexible timeline

Wrike Gantt charts and shared marketing calendars show campaigns, content, and events in one view. Add milestones and dependencies, then drag and drop to adjust dates when plans change. Every team sees the update right away.

“I use Wrike for everything that we do now ... organizing projects, assigning different tasks, calendar views, and Gantt charts. We use it to map out all of our marketing campaigns. It’s all personalized to how we work.”

WORKLOAD MANAGEMENT

Balance resources to hit deadlines and avoid burnout

Wrike’s marketing resource management tools show your team’s capacity at a glance, so you can see who’s overloaded and who has time before you assign new work. Reassign tasks before deadlines slip and keep every project on schedule.

Visual collaboration

Turn brainstorms into action

Wrike Whiteboard gives your team one visual space for campaign planning, moodboards, and customer journey maps. When the session ends, AI groups ideas and turns them into Wrike tasks in one click, so nothing gets lost after the meeting.

“We use Whiteboard to mediate meetings. The engagement we got from that was amazing. People felt very accountable for the decisions that were being made. You could see that we were building a path for how we were going to work together.”

Wrike Whiteboards project planning interface with flowchart shapes, arrows, and toolbar.

Report and analyze

Report and analyze your marketing performance

Wrike dashboards show real-time status across every workstream, from open approvals to overdue tasks and costs. Track progress toward strategic goals, share view-only links with stakeholders, and ask Wrike Copilot for instant charts.

“Dashboards eliminated a lot of the stress and time spent trying to pull summaries of what everyone was working on. We start every week by using our dashboards — it sets the bar for what we have to prioritize.”

Eliminate repetitive work with Wrike AI and automation

AUTOMATIONS AND AI

Let automation and AI handle the busywork

Wrike automation rules move work forward on their own, from sorting requests to chasing approvals. Wrike AI agents go further; they check requests for missing details, route work to the right owner, and remind reviewers when approvals stall.

Mrkt Features Automation Actions 2x

Why Wrike? Ease of use and flexibility

Sick of management platforms with complex features? Wrike is easy for every marketer to pick up and flexible enough to match the way your team already works, so you can start fast and grow without switching tools.

Easy to launch
Easy to use

Easy to launch

With Wrike, there’s no lengthy onboarding process or extensive training to complete. Get started right away and automatically turn marketing plans into workstreams in one click.

Fully customizable
Customizable

Fully customizable

Stop trying to fit your marketing processes into rigid platforms. Wrike’s flexible platform adapts to your processes and streamlines inefficiencies so you can get more campaigns to market faster. 

Infinitely scalable
SCALABLE

Infinitely scalable

Whether you’re in a department of five or an organization of 10,000, Wrike brings teams together in one hub to deliver marketing results that scale with business needs.

All your marketing apps in one place

Switching between apps slows every project down. Wrike connects with 400+ apps, so creative files, feedback, and status updates stay in sync across your marketing stack.

Drive ROI and save time on every marketing project

Start your free 14-day trial and see how Wrike helps your marketing team deliver more work, faster, with the same resources.

14 days trials, no credit card required, cancel anytime.

4.5 based on 13,000+ reviews

FAQs about Wrike features for marketing teams