Digital Marketing Guide
← Back to FAQ

How to Become a Digital Marketing Specialist

Ready to break into the world of digital marketing? There are many roles available in this burgeoning field, such as copywriter, social media manager, and digital marketing specialist. 

So, what is a digital marketing specialist? This is someone who develops and implements a strategy to promote a company’s products or services online. To do this, they must have a solid understanding of the various digital marketing channels. These include:

  • Social media marketing
  • Email marketing
  • Content marketing
  • Affiliate marketing
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising

A digital marketing specialist’s knowledge base must be broad enough to incorporate the above areas. However, they may choose to further specialize in a particular channel to hone their expertise. Examples of such career paths include PPC specialist and SEO executive.

If you want to become a digital marketing specialist, there are a few steps you can take.

Step 1: Gain some experience

The best way to learn about digital marketing is to work in the field, though it can be tough to break into the industry without any experience. Start building up your digital marketing portfolio by pitching to online publications or applying for paid internships. If you already work for an organization, you could volunteer to help out on a new campaign to help you learn the ropes.

Step 2: Find a mentor

Seek out a professional digital marketing specialist who can give you some insight into the industry and potentially steer you in the right direction. LinkedIn is a good place to start looking for potential connections, or you could reach out to someone in your current organization.

Step 3: Earn a qualification

A recognized qualification is a great addition to any résumé. Do some research into online digital marketing boot camps or courses that can offer you a certificate at the end of your training.

Step 4: Monitor industry trends

A good digital marketing specialist is always willing to learn something new. Keep up with trends in digital marketing by attending networking events, reading blog posts and articles written by industry influencers, and listening to podcasts. Competitor research is important here, too — keep an eye on what industry-leading companies do well (and not so well).

Step 5: Build your toolkit

Once you’ve grasped the fundamentals, you can decide which digital marketing tools you need to do your job. For example, Mailchimp is a useful tool for email marketing management while SEMrush is geared towards SEO professionals.

If you’re looking for a work management platform to streamline all your digital marketing tasks, Wrike is the software you need.

Further reading

Digital Marketing Roles and Responsibilities

blog post

Digital Marketing Skills You Need to Succeed


What Is Digital Marketing?


Digital Marketing Project Manager