‘Digital transformation’ — as marketers, we hear the phrase often enough it’s become a buzzword, but there’s a reason for that — we’re all living through it. The Enterprisers Project defines digital transformation as:
“The integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”
The key takeaway is ‘how you operate and deliver value to customers.’ Without efficient processes to help your teams maximize productivity, delivering value to customers will be an afterthought.
Fast forward nearly two-and-a-half years after the onset of the pandemic, and CMOs are still looking for ways to streamline workflows, get real-time status updates, and access analytics when working remotely. They are also presented with the challenge of managing remote teams and sourcing the best collaboration tools for remote collaboration.
How do we know this? One of Wrike’s digital marketing experts, Shannon Riley, talks with marketing leaders from numerous industries. They all share the same pain point — struggling to keep their teams in sync and accomplishing more with fewer resources.
Succeeding with work management technology
As more teams are dispersed and marketing leaders look to keep everyone engaged and collaborating, creating exceptional audience experiences gets tougher by the day. Complacency isn’t an option, but overthinking how your organization and teams operate could complicate things and make growth and success more difficult. ‘Simplifying work’ seems counterintuitive, but that’s exactly what’s needed to adapt and thrive in the digital marketing landscape.
With over half of the world’s population now online, it’s recommended that businesses adapt to a more modern-day digital era using omnichannel strategies that give them the power to provide more relevant content and messaging. In our new eBook, Shannon shares the five steps he practices with his team to succeed with digital work management technology. Download it for free here:
Why work management, and why now?
What makes this relevant, and why now? Marketing leaders have more responsibility than ever before:
- Planning campaigns
- Obsessing over results
- Tracking budgets
- Managing teams
Implementing new software to your team doesn’t usually rank high on the priority list. Yet, the irony is that all the responsibilities listed above are achievable when marketing teams work in work management software. It’s okay if you’re new to the concept — we’ll teach you everything you need to know!
Get your free copy today
Implementing change, hybrid work, scaling, and embracing Agile are all key as you adopt omnichannel strategies. But how do you do that while incorporating marketing technology to continue growing and thriving? Download the eBook to learn how marketing leaders do just that.