Marketing Archives | Blog Wrike

Marketing 10 min read

How to turn criticism into compelling copy

Read our latest “Content Design Chronicles” post to learn how Wrike’s expert copywriters turn client criticism into compelling copy — without breaking a sweat.

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Marketing 5 min read

From metrics to momentum: The CMO’s role in go-to-market alignment

Learn from Wrike CMO Christine Royston how top CMOs align go-to-market strategy across teams, drive KPIs beyond marketing, leverage AI, and lead true impact throughout the customer lifecycle.

Collaboration 7 min read

From good to game changing: The power play of human instinct + AI speed in 2025

Wrike CMO Christine Royston shares her actionable playbook for blending human instinct and AI-powered speed.

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Marketing 10 min read

Marketing plan template: 6 downloads you can try for free

Don’t create your marketing plan from scratch. Start from one of our customizable templates instead, free to try with a two-week trial of Wrike.

Project Management 10 min read

Why Wrike is perfect for marketing project management

Discover why Wrike is the ideal solution for marketing project management teams of all sizes, including departments, agencies, and enterprises.

Welcome to the best platform for marketing management

Project Management 10 min read

Marketing project management software: 11 options reviewed

There are dozens of lists of project management software for marketing teams. But very few actually consider what a marketing team needs. Here’s a better guide.

Marketing 7 min read

Content Design Chronicles: How to write good SEO content

You’ve written a masterpiece! Unfortunately, it doesn’t rank. Wrike’s Shelly Madden is here to help.

Project Management 10 min read

Campaign planning for marketers: 6 steps + template

Ready to improve your campaign planning and boost results? Chris Mills’ 6-step process and powerful project management tools change the game for marketers.

Marketing 7 min read

The 2025 marketing trends that will help your team hit their goals

Discover the marketing trends Wrike CMO Christine Royston is focusing on in annual planning — and how you can put collaborative work management to work for you.

Marketing 10 min read

The 2024 Impactful Work Report: Marketing insights

Find out what Wrike’s 2024 Impactful Work Report revealed for marketing teams and agencies, including surprising statistics and innovative solutions.

Marketing 10 min read

Enterprise marketing: Definition, strategies, and challenges

Dive into the world of enterprise marketing with Wrike’s guide, covering top strategy tips, potential obstacles, and real-life examples.

Marketing 10 min read

What is a marketing environment?

We examine the key features of a marketing environment as well as the top three reasons why it’s important.

Marketing 3 min read

Wrike CMO Christine Royston on the Callan Consulting State of Marketing AI Report

Christine Royston, Wrike’s CMO, shares her insights into the state of marketing in 2024 in an upcoming LinkedIn Live interview.

Project Management 10 min read

Marketing agency software: What you need (+ 11 tools)

We share the software you need to run your agency and optimize the way you collaborate, manage your finances and resources, and get work done.

Marketing 7 min read

Wrike’s CMO shares inside tips for marketing to marketers

Drawing on years of experience marketing to marketers, Wrike’s CMO Christine Royston offers tips for reaching a critical demographic.

Project Management 10 min read

Go-to-market strategy examples you need to know

Let’s delve into several go-to-market strategy examples to attract customers, gain market share, and launch your product successfully.

Marketing 10 min read

4 editorial calendar templates to streamline publishing

We’ve rounded up the four best free editorial calendar templates your team can start using today.

Marketing 10 min read

Create an engagement program in Marketo: A step-by-step-guide

Doing an engagement program in Marketo but don’t know where to start? Wrike’s Katerina Riabova has some top tips to uplevel your marketing automation.

News 5 min read

Meet Christine Royston: Wrike’s new CMO set to drive transformative growth

We’re excited to share that Christine Royston has joined Wrike as our new Chief Marketing Officer.

Marketing 7 min read

6 key skills marketers should add to their resumes in 2024

There’s no way to sugarcoat some of the top workplace trends of 2023: lower budgets and smaller staff numbers. Tech companies laid off over 100,000 workers over the course of 2023 — and the workers who remained spent much of the year scrambling to cover the gaps left when their colleagues were let go. We were

Marketing 5 min read

Inside Wrike: How our marketers sharpen their skills

Here’s a peek inside our training initiatives at Wrike, including our marketing team’s experience with the Wrike Certified Professional program.