Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality?
For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams while managing priorities, resources, and metrics in a way that doesn’t slow you down is no easy task.
As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky; the required market research is time-consuming and painful to maintain.
Use our five tips to help you easily build ideal buyer personas, so you can make sure your marketing materials attra...
Out of the blue, your field marketing team sends a request: they need a one-page collateral for a conference in Italy that the CEO has been invited to speak at. The conference is next week. And if you want the collateral to be printed by then, the press-ready design has to be submitted tomorrow.
Does this ad hoc request sound familiar?
More often than not, variations of this situation come at you on a regular basis. And as a marketing leader, you're forced into reactive mode by cir...
Your team is heads down and focused, working hard to get the job done before a campaign launch. They’re making good progress, and with a little luck, you might actually hit your deadlines. Then suddenly, it strikes... the ad hoc request.
The cubicle drive-by, the quick email or chat message, the “Hey, I was going to ask you...” while grabbing a fresh cup of coffee in the kitchen. These requests pop up out of the blue, and while they’re typically quick-turnaround tasks, they can hit your t...
When it comes to leading your marketing team, you want to remain somewhat visible and involved. You don’t want to be that faceless person who doles out instructions and then forces your team members to fend for themselves. You’d like to be viewed as an active resource and a trusted advisor.
But at the same time, you’re worried about swinging too far in the other direction—being so heavily involved that you cross over into that dreaded micromanagement territory.
You know that if yo...
New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills?
Instead of browsing the bookshelves at your favorite local bookshop and choosing one blind, take a look at our list of top product management and product marketing books for tried-and-true recommendations from the PMM community.
Product Management for Beginners
1. Cracking the PM Interview: How to Land a Product Manager Job in Technology
You're busy staying on top of the latest and greatest marketing technology, generating content, building out campaigns, identifying buyer personas, or being a resource for your team (the list goes on and on). All of this activity makes it difficult to worry about how work is getting done, as long as it gets done.
Not getting tasks done in the most efficient way possible eats into your team's productivity. Instead of automating workflows, you may be doing everything manually,...
"You mean we already have landing pages for that? And they're live?"
"Yes, it's all in the spreadsheet."
"You guys should write a blog post on X."
"We did. It was published last month."
"When did we send this email?"
"Yesterday. To all 20,000 people on the list."
The conversations above happen regularly because of marketing silos. Nearly 65% of marketers admit that silos obfuscate the campaigns they're working on. How can you gain clarity into work being done when your...
Marketing teams thrive on two things: coffee and teamwork. The former is the preferred lubricant that wakes teammates from stupor, while the latter is the grease that gets the gears of progress moving. But every now and then, even the most efficient marketing machine breaks down from lack of oil.
That’s when you get legendary stories of epic marketing failures such as these.
If you’ve ever been in one of these situations where teamwork (and project progress) grinds to a halt,...
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops.
In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases, and (2) measuring marketing effectiveness across the board. It’s not just your ma...