As a marketer, it’s your responsibility to send the right people to your sales team and “lego” of the bad ones. You must learn as much as possible about your audience, so you can connect to people’s needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky; the required market research is time-consuming and painful to maintain.
Use our five tips to help you easily build ideal buyer personas, so you can make sure your marketing materials attract the right audience. A lot of the work can be done just by walking around the office!
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