As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky; the required market research and figuring out what is marketing performance for your product is time-consuming and painful to maintain.

Use our five tips to help you easily build ideal buyer personas, so you can make sure your marketing materials attract the right audience. A lot of the work can be done just by walking around the office!

How to Build a Buyer Persona That Converts (Infographic)

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Apply the Power of Marketing Ops to Your Business

If you’re ready to sharpen your marketing efforts and attain better results, download our free guide, 5 Steps to Transforming Marketing Operations for Maximum Growth. You'll find tips on delivering an exceptional customer experience, selecting the right tools to support your marketing efforts, and the key metrics you should use to fuel your success.