SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, understanding and communicating with marketers can be confusing, to say the least. To help you out, we put together this infographic with a list of common online marketing terms, from anchor text to vanity metrics.
Check out the full infographic below to unscramble the online marketing code and never feel lost in the middle of important work conversations again.
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Complete Guide to Online Marketing Teams & Tools
Social media marketing, content marketing, search engine optimization, paid advertising — what does each approach entail, and how do all these teams work together? Download our free ebook to learn the essentials of online marketing and find the tools you need to get started quickly.