Imagine this: you’re sitting in a meeting, discussing progress on a new campaign. The Creative Director, Julie, says she’s still waiting on final approval for the design budget. "Oh finance approved that last week," you say. "Didn’t you see the email?"
Then Mark, the Head of Product Marketing, announces, "I’ve just heard from Sales that they want all new collateral, including an updated PDF. Who has the time to work on that, and how will it affect our schedule?" Crickets.
You head back...
Poor planning can doom your project before work even begins. Changing expectations, shrinking budgets, and frustrating miscommunications can derail even the simplest project—and make life stressful for everyone involved.
A thorough project plan can prevent scope creep, overblown budgets, and missed goals. But actually sitting down and planning a project can be an overwhelming task. How do you accurately predict how long tasks will take? How do you translate stakeholder expectations into...
No matter what department you work in or what your title is, one thing is for sure: someone wants something from you.
Formal meetings, hallway conversations, instant messages, emails—whether it’s a major new project or a quick favor for another team, you’re inundated by incoming work requests.
The biggest problem with these informal, drive-by requests is that you never get all the information you need. Chasing down requirements so you can do your job often takes longer than the job its...
Meetings. Emails. Reports. Deadlines.
If you're staring down a mile-long to-do list and thinking, "I don't want to do any of this. I wonder what's new on social media?" — then keep reading.
With so many demands on your time and attention, what wouldn't you do for a few extra hours each day? But before you go buying tomato timers and shiny new productivity apps, know this: getting more done doesn't require complicated habits. The secrets to greater productivity are surprisingly simple. ...
"Where all think alike, no one thinks very much." — Walter Lippmann
Collaboration and conflict are not opponents: they're partners. So let's banish the notion that high-performing teams are made up of smiling people who always get along.
Teamwork should be messy, and being a good manager isn't about creating a fake-happy work environment where you're more concerned about keeping the peace than doing good work.
Think of the rivalry between sales and marketing, or the competition bet...
How do you spot a great manager?
It’s someone who fosters a culture of productivity and excellence. Someone who’s fun to work with, and connects with their teammates on a personal level. Someone who knows how to inspire and lead their team to success.
In short, someone who makes people want to show up — and stay.
Low turnover on your team may make you feel like a successful manager. After all, if you only lose a handful of people on your team each year, you must be...
Where can you go to talk Gantt charts, work breakdown structures, and Agile workflows to your heart's content with other project management aficionados? The internet, of course! There’s a treasure trove of valuable information available online for anyone looking to sharpen their project management skills.
But where do you start?
We’ve compiled a list of over 80 of the very best online resources for project managers, including online training sites, podcasts, ebooks, tools and templates...
It’s that time of the year: you're capping off a successful 2017 and reflecting on everything you've accomplished in the past twelve months. But it’s not only a time to look back; it’s a time to look ahead. What do you want to accomplish in the coming year, and what’s the best way to go about it?
Many leading companies tout OKRs for successful annual and quarterly planning; in fact Google credits the process with fueling their exponential growth and success. Even if you’ve heard of OKR...
Whether you’re just starting out or need to revamp your current marketing strategy, defining the metrics that actually matter is the foundation for successful campaigns. After all, how can you pinpoint a proper strategy without understanding the goals you’re trying to accomplish?
Effective marketing is a science, not intuition—and that means you need to be tracking numbers, analyzing data, and measuring results.
Too many marketing organizations rely on basic metrics like lead volume an...
Product management is no walk in the park. Part strategist, part analyst, part marketer, part business executive, the product manager balances business objectives with customer needs to create innovative products that users love.
The best product managers are constantly learning and improving the way they work. If you’re just starting a career in product management or just want to understand more about the role, these seven best practices, collected from product management experts on Quo...