Wrike Updates Brand Identity and User Interface to Support the Rapid Growth in Amount and Complexity of Digital Work

June 25, 2020

With the arrival of the Reimagined Wrike, the company delivers a contemporary customer experience, refined brand, and improved user interface

San Jose, Calif., June 25, 2020 – To address the ‘next normal’ and focus on the rapidly growing volume and complexity of digital work, Wrike, the most versatile collaborative work management platform, today launched Reimagined Wrike.

Wrike’s founder and CEO, Andrew Filev, says of the changes, “We continue a decade-long tradition of leading the category through product innovations that bring the benefits of work management to more and more customers. As many companies are scaling digital work, they face a new set of challenges from visibility to security to usability to automations, and we are really proud to push digital workspace forward in all of those areas.”

The Reimagined Wrike launch consists of two equally vital changes – one in user experience, the other brand.

The Wrike User Experience Reimagined

The new Wrike experience developed from extensive UX research and user feedback as many of our customers scaled from small teams to thousands of users. The changes solve information overload and discoverability, keeping the interface elegant and approachable as businesses add more users and teams—and as the business grows. The changes will help customers tame the ever-growing complexity of their digital work. As digital workflows typically span across multiple teams, the updated Wrike experience makes it easier to ‘Work As One’ while offering industry-leading privacy controls.

Wrike’s refreshed brand identity brings to life its mission to help customers do the best work of their life. A combination of rich illustrations and real-people photography conveys the impact that people make in this new digital world. The principles that guide Wrike’s new identity are to keep it simple, clean, and impactful.

Wrike is Uniquely Positioned to Help Leading Enterprises and Hypergrowth Organizations

Wrike’s contributions to defining and improving the way work ‘gets done’ have been massive. Wrike is the first in the collaborative work management category to create dedicated product offerings for marketing and professional services. Wrike Lock continues to be the only customer-controlled encryption capability in the industry. And two packages – Wrike for Marketers Performance and Wrike for Professional Services – deliver full-visibility and decision-making insights to corporate executives for the first time by connecting effort with business results.

These ‘firsts’ have earned Wrike numerous accolades, including being named a leader in the Collaborative Work Management software category by Forrester in their most recent Wave Report, inclusion in the Deloitte Technology Fast 500 for the 5th consecutive year, and named by the Bay Area News Group as one of the Top Workplaces for the 4th year in a row.

To help lead the upmarket charge, Wrike has recently brought on Carol Lee as Chief Financial Officer and Chad Bennett as Chief Human Resources Officer. Lee has a track record of sustained profitability and innovation for SaaS organizations, while Bennett most recently scaled his organization from 200 to 1,500 employees and brings his recent IPO expertise to Wrike. Both have experience developing and enhancing successful brands.

To learn more about Wrike’s updated Brand Identity, please visit the blog by Andrew Filev, Wrike’s Founder and CEO: Wrike Reimagined.

About Wrike

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. With unmatched power, versatility, and intuitiveness, Wrike is the only work management solution an organization will ever need to scale, optimize, and move fast in a competitive world. More than 20,000 happy customers power their future and come together in Wrike, including The Estée Lauder Companies, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. Wrike is headquartered in San Diego, CA. For more information, visit www.wrike.com.