Collaboration Makes End-to-end Campaign Performance Management Possible
ADOBE MAX, LOS ANGELES, NOVEMBER 4, 2019 - Wrike, the most versatile collaborative work management platform, has joined the LaunchPoint, by Marketo, an Adobe company partner program as an Accelerate partner on the heels of the recently announced Wrike for Marketers Performance solution. The alliance strengthens the new vertical solution, ensuring campaign performance data is linked to specific projects and tasks within Wrike. The company will now be able to deliver its robust end-to-end collaborative work management solution for performance-driven marketers to a wider audience through co-selling and co-marketing with Marketo Engage.
“This collaboration transforms how marketing teams track and report on the outcomes of the integrated campaigns they plan, manage, and complete in Wrike,” said Wrike Founder and CEO Andrew Filev. “Marketing has become increasingly performance-driven, making it imperative that effort is aligned with not only final results, but progress as well. All of the data related to the planning and execution of a campaign is within Wrike, while the performance data is in Marketo Engage. It was only natural that we enable teams to pull Marketo Engage data into Wrike so they can actually see the impact their hard work is having on strategic initiatives in real-time and report on the outcomes of their carefully crafted campaigns.”
Wrike joins LaunchPoint as an Accelerate partner to bring its industry-leading work management, analytics, and reporting capabilities to joint customers. This partnership empowers mutual customers with the enhanced integrated campaign management features needed to help marketing departments deliver on strategic goals and objectives. Integrating the Wrike platform with Marketo Engage enables marketers to create, manage, and optimize campaigns while still in flight, as well as glean actionable insights from correlating activity data with performance data - all within Wrike.
“The art and science of campaign performance data has always been core to Marketo Engage. This collaboration with Wrike will now allow us to deliver an end-to-end solution from ideation to creation and reporting to our joint customers,” said Global Head of ISVs and LaunchPoint Ecosystem, Digital Experience at Adobe, Shai Alfandary. “Real-time, in-flight campaign performance management is the future of marketing and we are excited to give customers the actionable insights they need to optimize their campaigns already inflight.”
The company first launched Wrike for Marketers in 2016 and has continued to invest in the core solution, adding advanced features and tools, like Wrike Proof, a proofing and approvals tool, and Wrike Publish, a Digital Asset Management integration with MediaValet and Bynder, as well as a deep integration with and extension for Adobe Creative Cloud. Most recently, improved campaign management and creative production capabilities were added to the core solution, including portfolio project management to monitor and manage programs and production by date, progress, and user defined project metrics.
“Wrike’s relationship with Adobe goes back more than three years when we first announced our integration with the Adobe Creative Cloud suite. We are excited to be expanding our partnership with the Adobe family by adding Marketo Engage to our list of strategic partner solutions. My R&D team is particularly thrilled to begin exploring new ways to deepen and expand our integrations with Adobe as a result of this new alliance,” added Filev.
On October 1, Wrike announced Wrike for Marketers Performance at the company’s annual user conference, Collaborate. This solution has everything marketing teams need to unify the entire department across priorities and processes, supercharging the full work life cycle. It enables teams to focus on the most effective activities to create high quality, consistent brand experiences globally, at speed and scale.
For more information about Wrike for Marketers and Wrike for Marketers Performance, please visit: https://www.wrike.com/marketing-project-management/.