What Is 360 Digital Marketing?
Curious about implementing 360 digital marketing for your campaigns? It’s tough to find the perfect marketing strategy to reach the maximum number of potential customers, but 360 digital marketing can provide a great solution.
Simply put, 360 digital marketing is an integrated campaign with focused messaging across multiple channels. The main idea is to ensure you leave no important gaps in your strategy whereby potential customers or high-quality lead generation may be missed. Ideally, your customers will receive the same messaging across various touchpoints within a multi-channel marketing campaign.
What does a 360 digital marketing campaign contain?
A 360 digital marketing campaign may include the following elements:
- SEO (Search Engine Optimization)
- Content marketing
- Social media posts
- Website pages
- PPC (pay-per-click advertising)
- CRM (Customer Relationship Management)
- Outbound email campaigns
- Inbound lead nurturing
To fully understand what is involved in each element of 360 digital marketing, let’s delve into each of these and discuss how they may help you reach new customers.
1. SEO: It’s estimated that 93% of online experiences begin with organic search. If your website isn’t taking advantage of relevant keywords, your business may not appear high up in these results and it may be hard for potential customers to find it.
2. Content marketing: This can include assets such as infographics, videos, guides, blog posts, and eBooks. These provide useful information to your customers, grow brand awareness, and increase your leads.
3. Social media posts: Not only useful to grow brand loyalty, social media can also help your business reach very specific audiences. For example, LinkedIn can be used for a B2B audience, while Instagram can be a great way to promote lifestyle brands.
4. Website pages: The key here is to use your web pages to showcase your product features to appeal to specific customer types, along with important information such as pricing. It’s also important to ensure your site is mobile optimized and has adequate calls to action to build leads.
5. PPC: This is a way to ensure your brand appears in a particular search query by paying for a display banner or paid ad. The advantage here is that you can set a budget and a very specific targeted audience.
6. CRM: This refers to the after-sales service you give customers and is a way to ensure high levels of retention and give your customers the information they need to succeed.
7. Outbound email campaigns: A type of lead nurturing, email marketing enables you to send highly personalized emails to your customers, speaking directly to their pain points and how your product can help solve them.
8. Inbound lead nurturing: This is usually used in tandem with CRM to ensure that your inbound leads are receiving consistent messaging prior to purchase.
By implementing a 360 digital marketing campaign, you’ll be able to reach customers at key moments with your business when they are actively seeking a solution to their pain points.
